What Does an SEO Agency in Louisville Do

1. What Does an SEO Agency in Louisville Do Know Everything

2. WEBSITE STRUCTURE ANALYSIS While Google and the other major search engines stress that they want you to design your sites for users rather than search engines, let’s face it – it needs to be structured properly for the engines to read if you ever want to get those users. Things our web team looks for include: HTTP or HTTPS – The “s” at the end of HTTPS means your website is secure. You need a secured site even if you don’t take credit card payments online because Google gives secure websites preference in the search results. Analytics setup – We look for existing analytics tracking, and if there is none, we install it so we can better track where your leads and sales are coming from. This helps provide the most meaningful results for you. Robots.txt – This is the file that is used to prevent search engine crawlers from crawling and indexing pages on your website that you want hidden from public view. Site errors – These send signals to search engines that your site is not trustworthy and thus not worthy of being a premium listing spot. Common errors include 4XX errors, duplicate page content, duplicate title tags, missing title tags, and crawlers blocked by Robots.txt.

3. CONTENT ANALYSIS This is where the rest of the SEO team come in. By checking out the content you already have on your site, Louisville SEO can diagnose a number of issues related to: Voice search compatibility Poorly targeted keywords Poorly ranking content Duplicate content issues Missing pages Ultimately, your website content is the most important thing you can have—it’s what will attract visitors and convert them to leads. So once we get an idea of the content you already have, it will help us decide how to structure our plans for your website moving forward.

4. OFF-PAGE ANALYSIS Much of your SEO success takes place off your website, on review sites, industry blogs, online directories, and more. The good part about that is that if you’re really popular online or have lots of stellar reviews from past customers, it’s easy to rank really well for your treasured keywords. The bad part of that is most small companies aren’t that popular and many may have more negative reviews than positive, no matter how good their services are. Our goal for you is to have a reputable online presence that users trust and we use the following tools to get there: Increases in organic traffic Content focused on locality Unique title tags and meta descriptions for each product and service area Consistent NAP across every listing Authentic reviews, marked up with schema Reputable directory listings

5. OPTIMIZING CODE AND SITE STRUCTURE: Sometimes your site code and structure is in a good place and only needs a few minor tweaks. When the SEO team at Blue Corona optimizes your site code and structure, you can rest assured knowing you have experts handling the job. But more importantly, we will: Structure your site’s navigation so it’s easy for people to find exactly what they want Clean up the code in your site so it runs faster Eliminate errors Google picks up when it crawls Add an XML sitemap so Google’s crawler can quickly visit the different pages Add internal links to pages within your site so users can flow to the places you want them to go

6. OPTIMIZING OFF-PAGE FACTORS Your off-site presence is just as important as your on-site factors—which is why we will work to: Use local SEO tactics to improve your position in the search results for local terms Find directory listings of your business online, verify them, and update them to make sure they contain accurate information Seek out new, valuable directories to add your site to Submit press releases about new services your company is offering and other newsworthy items we come across Discover non-competitive blogs in industries similar to yours for whom we can write guest posts in exchange for links