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Learn how BBC Children in Need makes a difference by improving the lives of disadvantaged children and young people in the UK. Discover our vision, activities, storytelling, fundraising, grant-making, and influencing efforts to create safe, happy, and secure childhoods that help children reach their potential. Explore our difference framework and how it supports grantees in making a positive impact on children's lives. Find out about our funding pillars and future focuses driven by a baseline study of children's needs in the UK.
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HOW BBC CIN MAKES A DIFFERENCE: Improving Children’s Lives in the UK
VISION: What is BBC Children in Need for? BBC Children in Need exists to change the lives of disadvantaged children and young people in the UK. OUR VISION: BBC Children in Need’s vision is that every child in the UK has childhood that: is safe is happy and secure gives them the chance to reach their potential
HOW DO WE ACHIEVE OUR VISION? OUR VISION: Every child in the UK is - HOW WE MAKE A DIFFERENCE OUR ACTIVITY STORYTELLING FUNDRAISING GRANT-MAKING INFLUENCING ? SAFEHAPPY & SECURE ABLE TO REACH POTENTIAL
Improving children’s lives in the UK We’ve identified seven BUILDING BLOCKS important in all children’s lives For many children, their building blocks are weakened by the DISADVANTAGES they face We fund projects that make DIFFERENCES that help prevent or overcome these effects These projects will work DIRECTLY with children or their immediate personal ENVIRONMENTS
How the Difference Framework help CiN? Puts the NEEDS children and young people at the HEART of who we are and what we do. It is the TOOL that helps us: Talk about who we are and what we do Show our impact (and share ownership of that with our stakeholders) Become a more intelligent grant-maker Be more authoritative and have more influence
SUPPORTING GRANTEES What disadvantages do children and young people face, and how do these affect their lives?
APPLICATION & REPORTING:How you make a difference for children and young people Your project’s activities The three most important differences your project makes BBC CiN’sbuilding blocksfor children
The difference you make Indicators Information collection tool/s
Proactive Programmes’ Aims • To impact directly on young people • To reach a wider group of young people • To support development of practice • To influence funder practice & funding • To inform sector knowledge, policy & practice • To change public attitudes towards common & systemic issues
How some funding programmes may happen Deliver Projects £6 Million Evidence Review “Hope for the Best!” Evaluate & Learn How our funding programmes happen Evidence & Expert Advice Fully Formed Programme & Robust Evaluation £5.6 Million Pilot Projects & Learning Support
THE FUTURE OF IMPACT AT BBC CIN Our three funding pillars: emergency, reactive and proactive programmes. Draw on other assets within CiN: BBC, Corporate Partners, Digital All connecting to our Difference Framework – what’s important in children’s lives Future focuses driven by baseline study of children’s need in the UK All to be measured in terms of direct differences and broader impact for children and young people.