UC Applications Specialists

1. UC Applications Specialists Console Portfolio Update for Cisco SE’s and Specialists Anthony Lopez alopez@arcsolutions.com 209-475-9370

2. Meet Arc • Optimize person-to-person communications in the Enterprise • Design and develop UC Business Applications - Exclusively for Cisco • In-house design, development, integration & testing • Global Sales, Marketing & Technical Support • Presence in EMEA, USA, Middle East & Asia-Pacific • Technology Development, Solutions Plus, and OEM Partner • Strong working relationships with product and technical personnel within Cisco – Similar to a Cisco Business Unit • Tight alignment with Cisco Product, Marketing, Sales, and Engineering Teams • Sophisticated Console and Directory Solutions • Software available directly from Cisco or Certified Reseller • Console of choice from UCBU and Advanced Services • Out of Box and Custom Application Solutions • It’s all about the data . . .

3. Agenda • Cisco’s Operator Console Portfolio • Cisco Unified Consoles • Arc Enterprise • Application Decision Tree

4. Perspective on Cisco Attendant Console - CAC • Many basic features needed • Lacks Transfer recall, directory & search customization, segmented Call Park • Little call in queue info, operator statistics, supervisor package, multi-tenant features… • Not supported in all countries • Not architected for Right to Left language support • Has Accessibility issues • Not architected for JAWS screen reader for sight impaired • Had to remove “Support for JAWS” from all docs (doesn’t work) • Future needs also on the horizon • Vista/Windows7 support, CUPS Presence & Web 2.0 integration will be critical • Multi-year development required to address customer needs & to be at competitive levels • Cisco Attendant Console is aging, last new feature introduced ‘04 • Many customer problems • Recently decreased the number of supported CAC’s per cluster • Many major escalations in last 18 months OEM & End of Sale process to ease customer impact

5. Console Positioning Arc Enterprise Premium Cisco Unified Enterprise Attendant Console Customer requirement Type of sale Multiple queues Comfort messages Call recording Large, multi feed directory Multiple vendor presence integration Comprehensive reporting Resilience Cisco Unified Business Attendant Console High touch solution sale Cisco Unified Department Attendant Console Multiple queues Large directory CUPS presence integration >500 directory Standard Large CUCM offer Arc Express Multiple queues <500 directory Standard Mid CUCM offer Departmental Operator Niche requirement Low touch ‘box’ sale Small business

6. Cisco Console Positioning Cisco Unified OEM Offerings address 85% of Customer Base Global Enterprise (>50,000 phones) Arc Enterprise Large enterprise (>20,000 phones) Cisco Unified Enterprise Attendant Console Enterprise (>500 phones) & Cisco Unified Department Attendant Console Mid Market (<500 phones) Cisco Unified Business Attendant Console Arc Express Small Business

7. Arc Express for CUCME Use mouse or keyboard Full drag and drop See calls in queue See call details before answering Abandoned/answered call list per queue Multiple call queuing Night service by destination/time Individual priority settings Destination status preview Busy Lamp Import utility for large, manual directory imports Simple telephony icons Multiple call hold Consult transfer Multiple call handling Independent Speed dials Alternative number dial Speed search

8. Enterprise - console client Extensive 32 field role based directory BLF / Phone info from CUCM Business -Rules Driven ACD Queuing Presence info from CUPS/OCS Outlook Calendar information Call Control Alternate contacts Absence notes Returning calls information Parked Calls Speed Dials

9. Cisco Unified Department Attendant Console • Queue Features • Support for one queue • Show Calls in queue • Queue Overflow • Directory Features • Directory up to 150 • CUCM Directory integration • 3 Directory Search options • Telephony Features • 2 Concurrent Operators • 5 Departments Maximum • Transfer Recall • Call Park • Call Park Recall • Call Toggle • Conference • Speed Dial • Localization • Presence (CUPS)

10. Cisco Unified Business Attendant Console • Queue Features • Support for three queues • Show Calls in Queue • Queue Overflow • Directory Features • Directory up to 500 • CUCM Directory integration • 4 Directory Search options • Telephony Features • 6 Concurrent Operators • Transfer Recall • Call Park • Call Park Recall • Call Toggle • Conference • Speed Dial • Localization • Presence (CUPS) • Night Mode • Emergency Mode

11. Cisco Unified Enterprise Attendant Console • Queue Features • Support for 25 queues • Show calls in Queue • Overflow options to Queues • Directory Features • Directory up to 25,000 • CUCM Directory integration • 6 Directory Search options • Telephony Features • 25 Concurrent Operators • Transfer Recall • Call Park • Call Park Recall • Call Toggle • Conference • Night Mode • Emergency Mode • Presence (CUPS) • Camp On • Set CFWD

12. Solutions Plus Enterprise – Differentiation Queue Features • Unlimited Queues Directory Features • Directory of 100,000 • LDAP Directory integration • 6 Directory Search options Telephony Features • 100 Operators • Email Notification • Supervisor Client • Monitoring, Reporting, Logging

13. Arc Enterprise – Differentiation Queue Features • Unlimited Queues Directory Features • Directory of 100,000 • LDAP Directory integration • 6 Directory Search options Telephony Features • 450+ Operators • MOC Integration • Outlook Integration • SMS, and XML Notification • Redundancy • Multi-Tenant • Serial Calling • XML Phone Directory • HTML Directory (Intranet) • XML Presence • XML Whisper • Click to Dial • Directory Integration • XML Screen Pop • Java Midlet

14. Supervisor • Supervisor Function • Visual Statistics • Real-time monitoring • Graphical reporting • Live changes • Report templates • Over 285 reports • Inbuilt PDF creator • Measure performance against a service level • PC Wallboard • No Call Control • Visual Alarms • System Administration • Concurrent Usage Licensing Vital business tools for managers or team leaders

15. Applications Architecture Operator Console Phone Applications Wallboard Supervisor Windows Server TAPI / CTI SQL

16. Server Requirements • The Arc Server application needs to run on a dedicated hardware server platform. No other applications must run on this server. • Pentium 4 2.2 GHz • 40 GB Hard Drive • 2G RAM • Windows 2000/2003 server • Microsoft SQL 2000/SQL 2005 • SQL Express 2005 for smaller installations • All Arc applications are provided as “Arc software only”. The partner/customer has to source the hardware and Microsoft software/licenses • All Arc applications are based on concurrent usage licensing • Virtualization possible

17. Pricing – At a glance Arc Express SP-ARC-XPS-ATT-CON $1095 CUDAC CUD-ATT-CON $1395 CUBAC CUB-ATT-CON $2195 CUEAC CUE-ATT-CON $3000 Arc Enterprise Console SP-ARC-ENP-ATT-CON $4800 (maintenance purchased from Arc Solutions) (Arc List Pricing) Arc Enterprise Server $5000 Arc Enterprise Console $2495 Arc Enterprise Supervisor $2995 Arc Whisper Page (100 Seats) $1500 Arc XML Presence (100 Seats) $800 Arc Wallboard $995

18. CUCM Console comparison

19. Operator centers • Spotting an opportunity • Majority of incoming calls not managed by DID or call center • High internal call traffic • Role based personnel • Why not use a phone/sidecar? • PBX’s operator consoles have always been highly featured • Operators have expectations of telephony functionality • Other vendors have mature and well featured options • Efficient front line call handling is a given • Operator center vs Contact center? • Similar requirement in call routing • Identify-prioritize-route-answer-conclude-measure • Answer + transfer vs answer + conclude • Operators need directory + advanced telephony

20. Key business requirements • Call Queuing • Multiple incoming calls into one point • Business rules to prioritise • Optional voice message to comfort/inform • Reporting based upon queue activity and performance • Busy Lamp Field • Instant ‘presence’ indication across the enterprise • Enable transfer directly from BLF • Rapid call transfer • Minimal keystrokes • Screened/unscreened options • Intuitive but comprehensive interface • Recall and progress information • Unanswered calls to come back with ID • No calls should be lost or left hanging

21. Decision Tree Is this for Communications Manager Express? Recommend Arc Express Console Engage Arc Through Reseller START YES NO • Do you need: • LCS Integration • Outlook Integration • LDAP Integration • Monitoring • Reporting • Redundancy • Engage Arc for: • Presentations • Questions • Demo’s • RFP’s • Pricing • Discovery • Recommend Unified: • Enterprise Console • Business Console • Department Console • Arc Enterprise YES NO • How Many Users are in your CM Directory? • How Many Concurrent Operators? 25,000+ 25+ • Recommend Unified: • Enterprise Console • Business Console • Department Console 500-25,000 1-25 150-500 1-6 100-150 1-2

22. Application Discovery Discovery Questions • Do you ever get calls for people who have left the company? • Do these calls end up in ex-employee voicemail with no return call? • Do you ever get calls for employees in particular departments? • What is the process for look up and transfer? • Do you ever get calls for employees that are not in your directory? • How do you handle these calls? • Do you ever get calls for employees in other locations or on other systems? • How do you handle these calls? • Do your operators need to coordinate a physical replacement for breaks and off hours? • How do you handle operator calls in remote locations? • Do your supervisors and managers need to provide a certain level of service for their operators and help desks? • How are things measured today? • What is the process for measuring? • Do your operators leverage instant messaging to interact with employees? • Is presence a key component to how they interact with Instant Messaging? • Do your operators have visibility into employee calendars or room scheduling? • Is the tool integrated into their telephony system? • Do you have multiple sources of information/directories that need to be accessed by your operators or employees? • How many directory sources do you have? (CallManager, Active Directory, Exchange, Unity, SAP, Internal etc) • Are these all managed separately? • Which of these contain information pertinent to an Operator (probably more than one) • Do your Operators take a lot of “internal” calls? • Are these calls mainly from employees trying to reach colleagues in other locations or departments? • How about pushing it out to the phones, or an intranet based directory? • How about through a Speech interface

23. Application Discovery • Business Value Usage Questions • When your company receives a call for an employee who is no longer with the company, would it be beneficial to be able to tell the caller that the employee is no longer with the company, and transfer the call to someone in the same department and perhaps with the same job title, rather than transfer a call to a voicemail box that will not get checked? • When your company receives calls for new employees, or for employees in particular departments, would it be helpful if, your operator sent all of these calls to the right party the first time? • When an operator from a remote branch leaves for a break, emergency, or at the end of the business day, would it be helpful if the calls can overflow to an operator in an alternate location, but still be answered with a greeting from the local office or department? • When a call comes in for an employee or a department, would it be beneficial for your operator to have visibility into the employees presence and calendar information? If the employee is in a meeting, would it be helpful to send a visual message to the screen of the phone in the meeting room? • When a call comes in for an employee who has an out of office message set, would it be valuable to inform the caller of the greeting before offering to transfer the call to voicemail? • If that same person was travelling and had an alternate number that she could be reached at, would it be helpful to transfer the call to an alternate number rather than a message system? • Would it be valuable to streamline the update process to have a central management point for all of these directory integrations? • Would it be valuable to take the directory that the Operator has and push it to the company on an intranet site with click to dial, an xml service on an IP phone, and a natural speech interface?

24. Local References • Babcock and Brown • Levi Strauss • Bass Pro • Heffernan Insurance Group • City of Sacramento • Oakland School for the Arts

25. Global References

26. Summary • Cisco’s Operator Console Strategy • Cisco Unified Consoles • Arc Enterprise • Decision Tree • THANK YOU!! Anthony Lopez alopez@arcsolutions.com 209-475-9370