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Enhancing Community Health Through Farmers' Markets

Learn how the California State Nutrition Action Committee partners with local farmers' markets to improve nutrition and promote healthy living. Explore strategies to increase access to fresh produce and support local economies. Discover success stories and valuable insights for sustainable partnerships.

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Enhancing Community Health Through Farmers' Markets

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  1. Lessons in Effective Partnerships: California State Nutrition Action Committee (SNAC)ASNNA ConferenceFebruary 6, 2019

  2. California SNACAna Bolaños MSWChief, Nutrition Education SessionCalifornia Department of Social Services

  3. California SNAP-Ed: At A Glance Vision Goals Values Mission

  4. CDSS’ ROLE

  5. CDSS Provides SNAP-Ed Leadership

  6. Background: State Support at a Glance In California: • $35,714,179,500 Total USDA Food Assistance Program dollars • 9,009,602Number of people that access food assistance and nutrition education programs • 36,689Number of sites where food assistance and nutrition education are delivered

  7. State Nutrition Action Committee (SNAC)

  8. California SNAC Vision:Helping Californians reach their fullest potential across the lifespan through improved nutrition and quality of life. Purpose: The California State Nutrition Action Committee (SNAC) is a partnership of USDA-funded organizations and like-minded partners working collectively to improve the health of Californians, especially low-income populations.

  9. SNAC Farmers Market Initiative Amy DeLisio MPH, RDDirector Center for Wellness and NutritionPublic Health Institute

  10. Farmer’s Market Initiative • Promote Farmers Markets as a great place to shop • Support the Health of CalFresh Shoppers - Increase consumption of fruits and vegetables • Support Local Farmers and Economy • Increase Buying Power - Maximize CalFresh & Market Match - WIC and Senior FMNP - WIC Checks • Social Connectivity

  11. SNAC Farmers’ Market Pilot Formative Research Site Selection Criteria • Over 50% of residents live at or below 185% of the federal poverty limit • Density of services and programs from SNAC partners • Accept EBT and participate in Market Match • Accept WIC and Senior Farmers’ Market Nutrition Program Coupons Geo-Mapping

  12. SNAC FARMERS MARKET COMMUNICATIONS & MARKETING PLAN Testing of message and approaches Phone outreach to partners and markets Starter pack development Outreach approach and timeline

  13. Farmers Market Coordinators Successful County-level Efforts WIC Listening Sessions Message Testing

  14. Starter Pack Brochures Postcards Flyers Posters Guide Marketing Materials

  15. Farmers Market Activities Resources • Campaign guide to explain initiative and resources • Marketing and outreach materials • Tote bags and recipe cards • Market activities

  16. Partner Participation Opportunities

  17. Potential Farmers Market Activities • Distribute nutrition education resources and recipe cards • Conduct a taste testing of market produce • Conduct a market tour • Conduct a recipe food demonstration • Host activities for children

  18. Documenting Farmers Market Activities Electronic survey to SNAC members Follow up to secure local partner commitments

  19. SNAC 2018 Key Milestones

  20. SNAC Farmers Market Initiative Evaluation Suzanne Ryan-Ibarra PhD, MPHSenior ResearcherCenter for Wellness and NutritionPublic Health Institute

  21. SNAC Member Survey: Initiative Results

  22. Farmers Market Initiative SNAC Member • The Farmers Market Initiative was successful and provided a good opportunity for SNAC members to work together on a common goal (90%) • Initiative was a good match for their organization and they played a contributing role in the initiative’s execution (80%)

  23. Key Initiative Successes Reported by SNAC Members • Widespread distribution of materials • Other counties and farmers markets not specifically part of the pilot are getting involved or asking about the program • Local health department and city government involvement in promotion of farmers markets

  24. Regional Evaluation Results

  25. Key Findings Table 2 Key Indicators from the SNAP-Ed Evaluation Framework Interpretive Guide

  26. Table 2 Key Indicators from the SNAP-Ed Evaluation Framework Interpretive Guide

  27. Local Partners – Farmers’ Market Initiative • Successes: • Perceived increase in EBT usage/awareness • Formation of new partnerships • Positive feedback received from consumers • Improvements in marketing and promotion “We had several people who did not know about Market Match and EBT usage at the FM actually use their EBT and Market Match to make purchases for the first time.” • Challenges: • The need for improved communication from state partners • The short timeframe and the timing of the Pilot Project • Differences in availability of Market Match at local farmers markets • The need for more education regarding EBT and other benefit programs

  28. Farmers’ Market Managers Key Findings • Promotional materials were distributed at all markets, but not all market managers received materials directly. • At the market, promotional materials should be distributed near where the fresh fruits and vegetables are sold. • Managers noticed an increase in EBT redemption at the market and attributed it to the program. • The Campaign helped customers improve their understanding about the benefits that could be used at the market. • The program fostered partnerships between markets and local agencies, including local health departments, local social service agencies, and local agencies on aging. “I have noticed redemption of benefits and farmers’ revenue increase this summer, compared to last summer. Farmers noticed an increase in revenue – I can guarantee it. I know what their sales are – I see their paperwork – I see their EBT and Market Match, I saw it increase compared to last summer.”

  29. Limitations • We are not able to report on redemption of benefits during FFY 18 because all data is not yet available • Redemption data for WIC FMNP are only available by farmer, and not by county • Redemption of benefits may be impacted by several factors besides the Campaign • Recommendations • Continue the campaign next year • Run the Campaign for the entire Season • Expand the campaign to new counties for more reach • Improved communication and training for local agencies occurring earlier in the year • Pilot additional on-site support for low income shoppers through a Food Navigator type of program

  30. SNAC 2019: Next StepsAna Bolaños

  31. Target Markets • Continue to operate in four counties selected in 2018 • Tulare • Riverside • San Bernardino • Fresno • Expand into the northern Central Valley, specifically in Stanislaus and San Joaquin Counties

  32. SNAC 2019 FMI GOAL: Increase redemption rates of Market Match, WIC and Senior Farmers’ Market Nutrition Program vouchers to support low-income shoppers maximize their purchasing power on fresh California grown produce.

  33. Questions

  34. Thank you!

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