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Breaking the Mould: Promoting Gender Equality in Cyprus

Breaking the Mould: Promoting Gender Equality in Cyprus. Presented by: Maria Angeli, Project Coordinator Mediterranean Institute of Gender Studies (MIGS). Breaking the Mould: Promoting Gender Equality in Cyprus. The need for such a project The situation in Cyprus.

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Breaking the Mould: Promoting Gender Equality in Cyprus

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  1. Breaking the Mould: Promoting Gender Equality in Cyprus Presented by: Maria Angeli, Project Coordinator Mediterranean Institute of Gender Studies (MIGS)

  2. Breaking the Mould: Promoting Gender Equality in Cyprus The need for such a project The situation in Cyprus Project objectives & partners Research on available reconciliation policies and social reality Campaign activities Media campaign, awareness raising activities, guide, teachers’ training Lessons Learned

  3. The need for such a project Our Values Something here 14% Gender Pay Gap in Cyprus

  4. Managerial positions in Cyprus

  5. Project objectives Its objectives included encouragement companies to implement family-friendly measures in Cyprus, counterpartying the stereotype that domestic work does not fit the traditional picture of masculinity, promotion of flexible working arrangements for men in Cyprus, also a special research was conducted for the benefits for companies and employees when using family friendly measures.

  6. Project Partners • National Machinery for Women’s Rights • Ministry of Justice and Social Order • Commissioner for Gender Equality • Mediterranean Institute of Gender Studies (MIGS) • IMH C.S.C. Ltd

  7. Breaking the Mould research Our Values Something here • Desk research – on Available policies (legal provisions for pay gap and equality in employment) • Quantitative and Qualitative Research

  8. Domestic Work Breaking the Mould Research Results

  9. Children day care Breaking the Mould Research Results

  10. Career Path Breaking the Mould Research Results

  11. Breaking the Mould Campaign Logo & Slogan TUTTO INSIEME EVERYTHING TOGETHER

  12. TV spots Couples To encourage heterosexual couples share domestic work Business People To encourage companies adopt reconciliation policies

  13. Print ads

  14. Teachers’ trainings Our Values Something here Paedocentric approach – elementary school students trying to guess research results and explain them

  15. Animation as an educational tool The story of Mario and Zena – elementary school students were choosing the end of the story

  16. Lessons learned Reconciliation policies One size does not fit all ‘I found my self feeding the baby with the one hand and replying an email using the other hand…and getting paid less as a part time employee’Woman 36 Policies do not change mentalities ‘I do not need paternity leave, I stayed home when my wife gave birth to our first baby. Now I know she can handle herself’ Man 41

  17. We aimed to change mentalities – To break the mould

  18. Thank you for your attention Maria Angeli Mediterranean Institute of Gender Studies (MIGS) angeli.m@medinstgenderstudies.org Address Like us on Facebook Follow us on Twitter Email / Website 46 Makedonitissas Avenue 1703 Nicosia, Box. 24005 Cyprus https://www.facebook.com/medinstgenderstudies/ @MIgsCy info@medinstgenderstudies.org www.medinstgenderstudies.org

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