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Needs Analysis –Consumers-

Needs Analysis –Consumers-. 1. Many consumers say that services and products these days are too expensive 2. Many consumers seek for entertainment, pleasure and fun

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Needs Analysis –Consumers-

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  1. Needs Analysis –Consumers- 1. Many consumers say that services and products these days are too expensive 2. Many consumers seek for entertainment, pleasure and fun 3. People often want to be indoors for a long time to be protected from cold, rain, wind and other external factors (이건 약간 부가적인 것) 일반 소비자들은 재미있는 놀이, 맛있는 먹거리 등을 찾아 탐닉한다 But…. Either Expensive or Not entertaining 인터뷰 자료, 기타 Back up

  2. Needs Analysis - Consumers (Answered by 100 university students who are in their early 20s)

  3. It costs too much for FUN! Price of Starbucks Americano ◀ Korea ranked on 4th 1st – France 2nd – Germany 3rd – UK (considering buying power) US: \2280 , KOR: \3300 ▶ Bread Coffee Movie Ticket Price

  4. Needs Analysis -Firms- 1. Firms search for interaction with customers 2. Firms want to test their customers and see customer's reactions 3. Firms want to aggregate customer's needs 4. Regarding the 3 needs, firms want to have control over the place, and make customers feel as pleasant and natural as possible

  5. Needs Analysis -Firms- Marketers want Place For User Experience!!! ◀ Samsung UX building ‘d’light’ ▲ Apple Store ▲ LG ‘CYON Planet’ UX is one of the key seccess factors of many companies such as Apple, Samsung, LG, Intel, MS etc.

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