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Publicity & Your Rotary Club

Publicity & Your Rotary Club. Getting recognition for your club’s efforts Presented by Michael Boyer. Agenda. Publicity and Why A C lub P ublicity Strategy A plan to make any club successful! GetRotary.org Website: Weekly Events, Article Submission

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Publicity & Your Rotary Club

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  1. Publicity & Your Rotary Club Getting recognition for your club’s efforts Presented by Michael Boyer

  2. Agenda • Publicity and Why • A Club Publicity Strategy • A plan to make any club successful! • GetRotary.org • Website: Weekly Events, Article Submission • Facebook: Daily Events, Comments and News • Email: Newsletters, Club Accomplishments • Radio: 1400 Radio Spots in Nov-Dec

  3. In our town, many people don’t understand what Rotary is all about What the heck Is Rotary? You may have the same problem

  4. An educated community helps you • Easier Fundraising • Strategic Partnerships • More Potential Members • Higher Quality Members

  5. A Club Publicity Strategy • Create a small committee • Focus on the results of your clubs efforts • Communicate with public & media • Build relationships with local media • Follow up, Follow up, Follow up 

  6. Create a Small Committee • Publicity Chair (Press Releases) • Website/Bulletin Editor • Social Media Editor (In Meeting) • Social Media Editor (Programs) • Social Media Editor (Special Events) • Photographer (Sergeant-at-Arms) • Designer (Member or Vendor)

  7. Focus on Results • New Generations: Scholarships, RYLA, Interact • Vocational Service: Business/Employee of the Year • Club Service: Rotarian of the Year • International Service: Building Bathrooms in a South African school • Community Service: New drinking fountain at a park

  8. Communicate with Public & Media • Public (Facebook & Twitter) • Weekly: Programs, Club newsletter, Meeting highlights • Monthly: Special events, Scholarships, Special Speakers/Programs, Gifts • Media (Phone, Email, Facebook & Twitter) • Monthly: Scholarships, Special Speakers/Programs, All Gifts with Photos • Quarterly: Large gifts, Community & International Projects

  9. Build Relationships w/ Local Media • Ask your membership who can introduce you to news directors THEN call them and take them to lunch • Provide Press Releases via email & twitter • Comment and converse with local news media on facebook and twitter • Have members who have strong relationship with media submit your news releases

  10. Follow up, Follow up, Follow up • Send your release to news media • Call the person to make sure they received it • Ask them if they can run your story/release • Follow up with a thank you for running • The squeaky wheel gets the grease!

  11. Get Rotary • Website: Weekly Events, Article Submission • Facebook: Daily Events, Comments and News • Email: Newsletters, Club Accomplishments • Radio: 1400 Radio Spots in Nov-Dec

  12. Radio Spots: Nov-Dec

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