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NGOs and CSR: Working together on eco-friendly European roads”

NGOs and CSR: Working together on eco-friendly European roads”. Kerstin Meyer, 04 June 2012. What the EU does . Strengths. How clean is your car brand?. Splitting France + Germany. T&E technical expertise + press work. Setting up paid cooperation with partner NGOs.

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NGOs and CSR: Working together on eco-friendly European roads”

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  1. NGOs and CSR:Working together on eco-friendly European roads” Kerstin Meyer, 04 June 2012

  2. What the EU does

  3. Strengths How clean is your car brand? Splitting France + Germany T&E technical expertise + press work Setting up paid cooperation with partner NGOs Getting in FIRST with penalty figure of €120 Parliament lobby push with NGOs

  4. Reduction in average CO2 needed (%) by 2015

  5. Reduction in average CO2 needed (%) by 2015

  6. Legislation makes the difference

  7. Vehicle Manufacturers are setting their own –more challenging voluntary targets

  8. Corporate Social Responsibilty "Large enterprises can no longer focus only on economic performance, without paying attention to what is happening around them. It is our responsibility, to become involved in the social and societal lives of the countries where we do business". - Renault-

  9. Forms of cooperating

  10. Cut road fuel use and CO2 by 5%

  11. Conclusions • CSR commitments can be important if they are respected … • … but laws are the main driver leading to environmental improvements • CSR cannot replace the need for legislation • NGOs should remain critical regarding issues of power imbalance and actual influence on company policy

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