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CEST - OUTREACH WG – July 15, 2010

CEST - OUTREACH WG – July 15, 2010. CHEW ON THIS – Paul McConocha. Key Phrase : Make a Climate Connection, Reduce your Carbon Pawprint Who is the audience ? Campus residents and staff What do you hope to accomplish ? Think globally, act locally to…Slow down climate change.

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CEST - OUTREACH WG – July 15, 2010

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  1. CEST - OUTREACH WG – July 15, 2010

  2. CHEW ON THIS – Paul McConocha • Key Phrase: Make a Climate Connection, Reduce your Carbon Pawprint • Whois the audience? Campus residents and staff • Whatdo you hope to accomplish? Think globally, act locally to…Slow down climate change. • Wherewill you spread the word? Internally mostly. (internal/external communications) • When will you deliver the message? All the time. (time of day, time of year, etc.) • Why participate? It’s the right thing to do, and it resonates w/ students. • How will you spread the word? Replace “Just Switch It” building decals. (tools, materials, media outlets, etc.)

  3. CHEW ON THIS – Tracey Peake • Key Phrase: ): "Don't be a drip"; "Don't let your future go down the drain" - although honestly I'm wondering if there's a way to phrase this that is shorter and that avoids the "don't" at the beginning ... creative people, help! I'm just a science writer... • Whois the audience? Primarily students, but also faculty/staff. • Whatdo you hope to accomplish? 5% water usage reduction over the school year, maybe a slightly higher percentage during the 6 week focus... • Wherewill you spread the word? Pick a 6-week period in Fall/Spring. May be better to do it in summer/early fall, when we tend to be dry and drought is a factor that will help raise awareness. • Why participate? It would be nice to offer small incentives to winners of challenge - maybe pizza/ice cream party or little tchotchkes if budget allows. But if not we can focus on the participation makes you feel good,helps environment. • How will you spread the word? Wolfbytes, Student Radio, bus signage, res/ hall/building signage, Technician coverage, Twitter/Facebook pages (especially if we did a 5-minute shower challenge where buildings compete to reduce water usage), Bulletin story (for faculty/staff) possible local media pitches with results of challenge: we did something like this with UNC-CH during the drought, it's a cutesy story for a slow news day, particularly if the weather stays dry...

  4. UPDATE • All other ‘Chew on This’ reports are captured in the meeting minutes • Please make sure to take the survey for the document name as it has been revised • Please take the key messages survey to list your top 3

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