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Edipix

Edipix. x. Shantel Campbell Melissa Ciolek Jeremi Davis-Wright Laura Doherty, Muriel Palanca. I n t ro d u c tio n. What is Edipixx ? Target Market Our Big Idea Renovate your World Campaign Ads. W h a t i s E d ipi x x ?.

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Edipix

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  1. Edipix x • ShantelCampbell • Melissa Ciolek • Jeremi Davis-Wright • Laura Doherty, • Muriel Palanca

  2. Introduction • What is Edipixx? • Target Market • Our Big Idea • Renovate your World Campaign • Ads

  3. What isEdipixx? • A touch-screen, digital camera which allows users to edit • their pictures right on screen with its array of built-in • Photoshop and special effects options. • Instant upload feature via Wi-Fi. • Competitors: Kodak, Nikon, Canon etc; Smart Phones • Our position: With Edipixx, you have the quality of the most advanced photo editing software right at your fingertips. • Price: $200 Other Features HD screen Newest version of Adobe Photoshop [Photoshop Extended] Has a screen resolution of 990×650 pixels Built in 6G/wi-fi Battery last for up to 48 hours 14.1 mega pixel camera Auto- focus lenses w/ full optical zoom.

  4. Our Target Market • Women • College students and young professionals • Ages 18 to 34 years. • Avid users of social networking sites • Geodemographic: East and West Coast urban areas, • such as New York City and Los Angeles, as well as • college towns.  • Psychographic: Ambitious, enjoys traveling and site-seeing, likes to socialize and share experiences online, seeks independence and control.

  5. Hey! What’s the Big Idea? Integrated Marketing CommunicationsBig Idea: “While other cameras merely take pictures, Edipixx gives you the POWER to capture moments and make them better.Format: Slice of Life (Problem/ Solution)Ad Campaign: Before and after theme.Logo: One X looks plain and boring to signify an ordinary picture before it has been edited using Edipixx. The Second X looks more enhanced and elaborate to signify a photo after it has been edited using Edipixx.Slogan: “Renovate Your World.”

  6. Renovate your WorldCampaign Social Component * Using the Edipixx camera, users take a picture of something they consider a “problem” in the world * Then edit the picture into their solution Submit both pictures along with how they plan to achieve this solution * If we like your idea, then we will fund it. * How social components fits into our IMC Engage customers- Use our product Gives users power Real change in society

  7. Packaging Front Inside Top

  8. Billboard Ad Renovate Your World

  9. Transit Ad

  10. Magazine Ad

  11. Television Ad Shot 1: All shots in split screen. Shot 2

  12. Shot 3 Shot4 V.O: Edipixx is the new digital camera

  13. Shot 5 V.O: With photoshop and a wireless card built-in Shot 6 V.O: Giving you the power to instantly

  14. Shot 7 V.O: Edit and upload your pictures shot 8 V.O: so you can be there…

  15. Shot 9 V.O: For all the things you’ll miss • Both pictures were instantly uploaded to facebook. The close up is of the caption which says “I miss you!” Shot 10 V.O Edipixx…Renovate Your World

  16. Today we talked about…. • What is Edipixx? • Target Market • Our Big Idea • Renovate your World Campaign • Ads Thank You!

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