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Generation Flux. Secrets to survival and even success in the Digital Age. Business Is Pure Chaos. The irony : The pace of change, driven by the global adoption of social, mobile, & other new technologies, has created… Less visibility than ever in modern history about where we are headed!.
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Generation Flux Secrets to survival and even success in the Digital Age
Business Is Pure Chaos The irony: The pace of change, driven by the global adoption of social, mobile, & other new technologies, has created… Less visibility than ever in modern history about where we are headed!
The New Reality Uncertainty becoming the norm in boardrooms Key questions: • Which competitive advantages have staying power? • What skills matter most? • How can you weigh risk & opportunity when the fundamentals of your business can change overnight?
Case Study: Cell Phone Market • 5 years ago, 3 cell phone companies controlled 65% of the market; Nokia, RIM, & Motorola • The iPhone…a single product…changed everything • Today, Apple & Samsung dominate the market • Unprecedented disruption in a global, multi-billion dollar market
Consider: • Disruption of advertising & publishing • The collapse of traditional print media • Online education are eroding all of our assumptions about higher learning • Twitter & social media tools are changing politics • Cars are now rolling, talking, multi-media hubs • A worlds where impoverished refugees would rather go without food than cell phones • Where every form of media (music, TV, movies) are being reconsidered, remade, and threatened every day
Make No Mistake. This New Economy is for REAL! • Despite global recession, currency crisis, & financial instability…the pace of disruption is roaring ahead • A new approach will be required So who will thrive & prosper?
Generation Flux YOU! The first true digital generation (homo digi-sapien) The keys? • A mind-set that embraces instability • Tolerates (enjoys) the regular recalibration of careers • Expects business models and assumptions to change constantly
New Principles to Thrive • You don’t know what you don’t know • Be Not Afraid • Nuke Nostalgia • There are no perfect role models
Lessons of Flux • Institutions are increasingly out of date • Long careers are dead • The quest for business rules is dead • Don’t count on established business models or a corporate ladder to point the way • Silos between industries are breaking down
We have been here before Industrial revolution gave way to global war, economic & political upheaval, “ism’s”, and cultural anxiety Not all change will be good; optimists will react one way & pessimists another “It’s not the strongest species that survives, or even the most intelligent. It is always the one adaptable to change.” Charles Darwin