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SMB MARKETING

SMB MARKETING. Inese Kingsmill Kathryn Saducas Athena Thompson. Agenda. Australian SMB Growth Opportunities Where are the revenue opportunities? How can we address this revenue? Discussion. Inese Kingsmill – SMB Director. Australian market analysis. The SMB Sweet Spot.

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SMB MARKETING

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  1. SMB MARKETING Inese Kingsmill Kathryn Saducas Athena Thompson

  2. Agenda • Australian SMB Growth Opportunities • Where are the revenue opportunities? • How can we address this revenue? • Discussion

  3. Inese Kingsmill – SMB Director Australian market analysis

  4. The SMB Sweet Spot

  5. SMB IT Priorities

  6. Strategy for 3 year revenue growth • SMB Commercial Breadth GPF Potential - $50 million (excl. FPP) • Key Focus Areas: • IW Socket Penetration – non-annuity $25 million • Server and CAL Socket Penetration – non-annuity $20 million • Renewals and Annuity in Upper Breadth

  7. Kathryn Saducas Breadth reseller opportunity

  8. Where is the Open Revenue Opportunity?

  9. Revenue x Product & Sub-Segment

  10. Athena Thompson Customer marketing initiatives

  11. FY08 Customer Campaigns Drive Real World Business Processes Integrating financial, customer relationship and supply chain processes across organisations to drive results. File/Print/ Storage E-mail Security Management

  12. SMB H2 Offers: Highlights

  13. Thank You!

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