The Risk Management Association

2. The Risk Management Association

3. Membership The Risk Management Association

4. Who Can Join RMA? The Risk Management Association

5. Institutional Individual Membership Types There are two types of RMA Membership:

6. Institutional Membership • Banks, thrifts, investment banks, insurance companies, regulatory and supervisory authorities, government and quasi-government entities. • Canadian credit unions, but not U.S. credit unions. • Dues based on the total assets of the institution.

7. Individual Memberships • Associate • Only an employee of an Institutional member of RMA may become an Associate. • Annual Associate membership dues: • $75. • Chapter fees are additional (if applicable). • Continuing Associate • Former Associates who have moved to nonmember institutions. • CRC Associate • Individual member who has passed the CRC exam and is with a nonmember bank.

8. Other Individual Memberships • Professional Members • Individuals from the nonbank financial services industry (finance/leasing companies). • Individuals from professional services firms (accounting, law, consulting, appraisal, etc.).

9. Other Individual Memberships (cont.) • Academic • Professors teaching risk management full-time at accredited institutions. • Student • Full-time student with risk management major (business, finance, accounting, etc).

10. Benefits of Membership The Risk Management Association

11. Institutional Membership Benefits • Two individual Associate memberships: Senior and Alternate. • Annual Statement Studies. • RMA member pricing on all products and services for entire organization. • Industry Best Practices. • Invitations to specialized round tables.

12. Individual Membership Benefits • Associate member pricing. • RMA Journal subscription/digital Journal. • Free downloads of articles and study packs. • Regulatory Insider – regulatory and industry updates. • Member roster*. • Free downloads of studies (surveys). • Opportunity to serve on a local or national board, council, or committee.

13. Chapter Tips: Membership Recruitment The Risk Management Association

14. Chapter Tips: Types of Membership • Institutional membership does not automatically make you an individual (associate) member • Professional members provide diversity, expertise, and networking opportunities • Academic and student memberships can build non-traditional connections with the educational community • TIP – Individual memberships of all types are an under-utilized opportunity for most chapters (“low-hanging fruit”)

15. Chapter Tips: Membership Campaign • Ongoing throughout the year • Use as a motivational tool • Offer local incentives • Utilize Board member contacts • Work closely with RMAHQ and your Regional Manager

16. Chapter Tips: Recruitment Tools and Tips • Identify “unreached” institutions • Consider a broader geographic base if appropriate • Target institutions who have recently begun to increase attendance in meetings • Identify institutions who were former members • Consider non-member banks who have recently hired a former RMA associate from another bank (utilize this person as an advocate) • Offer a complimentary meeting at no cost to non-members at least once per year

17. Chapter Tips: Membership Retention The Risk Management Association

18. Information & Communication • Information is powerful • Communicate with members regularly • Publish regular newsletters to communicate key chapter activities and recognize members • Use various channels of communication • Use the slide deck at chapter meetings to communicate information about RMA

19. Personal Touch • Make your members feel important and appreciated • Recognize members in newsletters or at meetings • Develop a “new member’s welcome packet” • Make sure members know the key chapter personnel/officers • Assign board members to personally welcome new members at chapter meetings

20. Personal Touch • Involve members as much as possible • Programs need to focus on relevant topics/speakers • Conduct periodic surveys of members to insure that their needs are being met • Listen to suggestions from the members

21. RMA Member-Get-a-Member Program The Risk Management Association

22. RMA Member-Get-a-Member Program • Members recruiting new members • All Associate and Professional members are eligible • Enroll to become a “Liaison” • Form available in brochure • Or register online • New member must fill in the “referred by” line on the application

23. RMA Member-Get-a-Member Program • Program runs from August 1 through June 30 • Different award levels based on number of recruits • Liaisons (One Star and above) will be recognized in The RMA Journal and the website

24. RMA Member-Get-a-Member Program All liaisons who achieve a One Star level or above, will receive a special membership card and a special gift. Award Levels: • One Star Liaison – 5 recruits • 10% discount on RMA products/Open Enrollments • $10 Starbucks Gift Card

25. RMA Member-Get-a-Member Program • Two Star Liaison – 10 recruits • 10% discount on RMA products/Open Enrollments • $25 Amazon Gift Card • Free individual membership for a year • Three Star Liaison – 15 recruits • 10% discount on RMA products/Open Enrollments • $50 Amazon Gift Card • Free individual membership for a year • Free registration and recognition at RMA Annual Conference

26. RMA Member-Get-a-Member Program • Four Star Liaison – Top Recruiter (min achievement of Three Star level to be eligible) • All awards of the Three Star Liaison • Free registration and 2 nights hotel stay at RMA Annual Conference • Plaque awarded at RMA Annual Conference • Invitation to Chairman’s Dinner at RMA Annual Conference.

27. Chapter Membership Campaign The Risk Management Association

28. Chapter Membership Campaign • Institutions • Chapter recruits new institutions year round • Campaign runs June 1 – May 31 • No need for special application, chapter automatically receives credit for new recruits • Chapter gets a $100 rebate for banks recruited June through January and a $50 rebate for banks recruited February through May • Chapter gets a $100 rebate for banks that renew in the second year.

29. Chapter Membership Campaign • Individuals • Chapters will earn STAR points based on net increase of individual members • 200 points for a net positive number of total individuals • Top chapter in each region with the largest net increase of individual members receives a 5% bonus on their total STAR points

30. Chapter Membership Campaign • Chapters will receive a monetary rebate based on net % increase in total individual members: • 2% - 9.9% = $100 rebate • 10% - 19.9% = $200 rebate • 20% - 30% = $300 rebate

31. RMA Chapters The Risk Management Association

32. RMA Chapters • The face of RMA. To many members, the chapters are RMA. • Run by local volunteers. • 109 active chapters in North America. • Four international chapters. • Independent entities.

33. What Do Chapters Offer? • General membership meetings. • Networking events. • Educational events – open enrollments and locally developed courses. • Round tables. • Affinity group meetings (Young Professionals, Compliance, Women in Banking). • Scholarships. • Charity events. • University activities. • Internship programs.

34. RMA Regions Puerto Rico – Laurie Foster Hong Kong, Singapore, Australia – John Baier Northeast Region – Mango Central Region – Martin Southeast Region – Munro Western Region – Jester Chapters & Community Banks

35. Chapter Resources The Risk Management Association

36. Chapter Resources • Regional Managers. • STAR Report – planning tool. • Chapter websites. • Toolboxes. • Templates. • Cosponsored open enrollments. • Membership lists. • Sample chapter bylaws. • D&O liability insurance referral. • Information regarding IRS regulations. • Chapter Leaders Conference.

37. Regional Managers Chapters and Community Banks • Central Region: Laura Martin • Northeast Region: Mike Mango • Southeast Region: Cindee Munro • Western Region: Erin Jester Large Banks • Central Region: Jeff Thormann • Northeast Region: Bill Truscott • Southeast Region: Laurie Foster • Western Region: John Baier

38. The STAR Report: A Planning Document STAR = Strategies to Achieve Results Six Sections: • Planning and Leadership • Programming • Membership • Communication • Reporting • Education Chapter Awards: • Platinum • Gold • Silver • Bronze

39. The STAR Report: A Planning Document (cont.) • The RMA fiscal year is September 1 to August 31. • Minimum point levels are required for each chapter award level. • Chapter awards are announced at RMA’s Annual Conference each October. • Each chapter should hold a planning meeting before August each year.

40. Chapter Websites • RMA has created a website for each chapter. • The chapter can manage it on their own, or send information to HQ for updates. • Chapters can post meeting notices, newsletters, chapter contacts, past events, membership applications, and affinity group information. • Chapter open enrollment courses will automatically feed to the chapter site.

41. Chapter Websites (cont.)

42. RMA Jargon • RM = Regional Manager. • RE = Regional Executive (former title of RM). • Tick Tock (scheduling your educational courses). • OE = open enrollment (educational courses). • HQ = Headquarters. • LDP = Lending Decision Process. • CSCS = Credit Skills Certificate Series. • RMA U = RMA University.

43. Chapter Leaders Conference • Annual conference for chapters – registration and two nights hotel stay covered by HQ. • Provides chapters with leadership skills, networking opportunities, and tools to effectively run a chapter. • Up to three chapter board members from each chapter can attend at no cost. • Average attendance of 250.

44. Open Enrollments • Chapters select courses and obtain a facility. • Chapter provides snacks and refreshments. • Chapter welcomes group and introduces instructor. • RMA HQ schedules the course and instructor. • RMA HQ develops marketing material, sends national emails and course catalog. • Chapter markets course to local participants.

45. Open Enrollments (cont.) • Tick Tock (course selection catalog) is sent to chapter in spring. • All courses must have a minimum of seven registrants three weeks prior to the course date to avoid cancellation (12 for Analyzing Construction Contractors). • Chapter receives royalties from RMA HQ: $15 per person, increasing to $25 per person if more than 15 people are registered for the course (royalties are paid per day of class).

46. The Risk Management Association Then and Now

47. Mission Statement RMA is a member-driven professional association whose sole purpose is to advance sound risk principles in the financial services industry.   RMA helps our members use sound risk principles to improve institutional performance and financial stability and enhance the risk competency of individuals through information, education, peer sharing, and networking.

48. RMA History • Founded as the Robert Morris Club in 1914 to facilitate the exchange of credit information. • Became the Robert Morris Associates: • Named for American patriot Robert Morris. • Signer of the Declaration of Independence. • Principal financier of the Revolutionary War. • Organizer of the first national bank, Bank of North America. • Helped establish our country's banking system. • In 1916, RMA adopted Code of Ethics, which is now Principles for the Exchange of Commercial Credit Information.

49. RMA Today • 2,500 institutional members: • Banks of all sizes. • Nonbank financial institutions. • 16,000 RMA Associates: • Relationship managers • Credit officers • Risk managers • Other financial services professionals with responsibilities related to the risk management function. • 122 chapters: North America, Asia, Australia, and Europe.

50. RMA Today (cont.) • Provides premier risk management services : • ERM, credit, market, and operational risk. • Best practices • Education • Publications, including The RMA Journal. • Conferences, forums, and round tables. • Industry data, including eStatement Studies. • Regulatory Compliance • Securities Lending