The Pediatric Consultants Agency

1. The Pediatric Consultants Agency

2. The Pediatric Consultants Agency Presentation Members • Frank Brewer • Frank DiBuo • Jennifer Domzalski • Joy Hughes

4. Company Ownership Pride Mobility Products is a Corporation. Senior Executive Staff is comprised of: Scott Meuser, Chairman and CEO Dan Meuser, President Pride of USA

5. Mission Statement To be a world leader in the design and development of affordable, innovative rehab solutions for children with disabilities and mobility impairments.

6. The Individuals with Disabilities Education Act (IDEA) • Between 1994 and 2006, the percentage of students with disabilities spending 80 percent or more of the school day in a regular classroom showed an overall increase from 35 to 60 percent. • This segment expects to continue to grow due to encouragement in the form of Government Grants to mainstream these children into the public school system. Similar programs are also occurring in various European countries and to aid in this effort.

7. I.D.E.A.Continued • To assist Pride Mobility Products, Inc in gaining market share in the growing segment, our group is proposing to develop a pediatric product line and marketing program. • Our name for this program is “Quantum for Kids” and offers product specifically designed to meet children’s special mobility needs.

8. Proposed Products • Four power base wheelchairs • to meet children’s mobility needs • proportional control systems • seating systems and various accessories

9. Goals • Product release of Quantum for Kids Program • Includes: • Four Power Base Models • Proportional control systems • Pediatric Seating Systems • Various accessories

10. Goals cont’d • Investment • Product Development / Marketing – Total = $4 million dollar investment • Product Development = $ 3 million • Design / development / tooling / production • Marketing - $ 1 million • Promote Product Awareness

11. Goal’s cont’d • Market Share / Sales Dollars Generated • Market projected to generate $ 300 million in sales in three year period • Target market share for “Quantum for Kids” • 10% market share - year one ($10 Million - Sales) • 18% market share – year two ($18 Million – Sales) • 25% market share – year three ($25 Million – Sales)

12. Keys to success • Pediatric use in the classroom, playground, and specific sporting activities. • Satisfy a child's personal tastes and interests. • Growth and Development in the Global Market • Long-term focus

13. Market Analysis Summary • The power mobility industry is part of the durable medical equipment (DME) product category. DME primarily refers to medical equipment designed for use in the home and ordered by a doctor. These items must be reusable (i.e. walkers, wheelchairs, hospital beds, glucose monitors, power wheelchairs, respiratory therapy equipment etc.).

14. Profile of Children with Disability Limitations • The percent of children limited in their major activity ranges from 5% for those ages 5-13 to 1.4% for children under age 5.

15. Market Segmentation • The client is a well organized and internationally known company, as well as a leader in the world that makes power wheelchairs. They have a large portion of the power chair market, which can be expanded by adding the Quantum Dynamo power wheelchair for children. The client has an exceptional reputation throughout the industry as well.

16. Target Market Segment Strategy • Children with physical disabilities. • Market hospitals, parents, insurance companies, as well as anyone who might be in need of a pediatric power wheelchair.

17. Target Market Segment Strategycont’d • Massive mailing campaign, advertise in newspapers as well as billboards. • Brochures • Model of this new power chair on display.

18. Pricing Strategy Our pricing of this product will be very competitive with those power chairs that we will be competing against. • Quantum Rehab Chair $5, 895.00 • Sunrise Medicals Quickie 2000 $5,995.00. • The Lomax Kid Power Chair $6,059.00. • Global Power Systems Starlight $6,075.00.

19. Strategy • Our strategy will be simple. Since we are already established in the United States and internationally, we will main stream the power chair in the U. S. markets first. Once the power chair successfully sells here we will introduce the power chair to our overseas markets

20. Competitive Edge • Our competitive edge is that we are already established in markets across the United States and internationally. We are also well respected within the power chair industry.

21. Competition • Sunrise Medical • Invacare • Lomax

22. Sales Strategy • Our sales strategy will be providing quality products to physically disabled children to improve the quality of their life. Our products are cost effective compared to our competitor’s. We are in business to keep young children as active as possible with as little distraction as possible. Our power wheelchairs restore child independence, in the setting they are most comfortable in.

23. Strategy Assessment INTERNAL ASSESSMENT Competitive Advantages • History of over 20 years in business • Unparalleled customer service • Customer loyalty and brand equity • 17th best place to work in PA in the “Large-sized Companies” category • Best place to work in Northeast PA

24. Strategy Assessment cont’d • Recipient of the United Way Corporate Award • Maintain high quality of life for the community we serve • Staff is our most important resource • Catalyst for change • Global subsidiaries • Scott Meuser, Chairman and CEO, member of Program Advisory and Oversight Committee (PAOC) for Quality Standards • Quality control • Product safety testing • Reimbursement driven

25. EXTERNAL ASSESSMENT Competitive Disadvantages • Increasing costs of services and technology • Increased shipping costs • Asian manufacturers • State-side competitors

26. STRENGTHS • Good clinical outcomes contributing to quality of life • High level support systems: administrative, sales, customer service, technical service, quality and timeliness of delivery • Extensive internet sites making information available to customers • Design team established to focus on the visual, tactile, safety and convenience criteria with concern for the user • World leader in design, development and manufacture of best quality high performing, most adaptable and affordable mobility products • Employees work as a team to strive for excellence

27. WEAKNESSES • Negative view of mobility products and the people that use them • Increased shipping costs

28. OPPORTUNITIES • Challenges applies to manufacturing based on ability not disability • Custom manufacturing to optimize the user’s ability • Moving the healthcare delivery system toward low cost homecare • Reimbursement driven • Beginning of fuel cell and electric vehicles

29. THREATS • High cost of home health • Looming National Healthcare • Changing criteria for Medicare reimbursement • Asian manufacturers

30. Any Questions ?