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StudentAffairs.com Virtual Case Study 2005 Ellingsburg Portal. Cassandra Funk Amber Kosik Lisa Niescierenko Julie Sanzone.
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StudentAffairs.comVirtual Case Study 2005Ellingsburg Portal Cassandra Funk Amber Kosik Lisa Niescierenko Julie Sanzone “Universities have a complex set of relationships with a wide variety of constituents. The new internet based relationships offer a unique opportunity to think more holistically about our customers and how we relate to them…They want information and services that address their needs” (Katz & Associates, 2002, p. 17).
Campus Web vs. Portal • Portals provide many benefits not available through the ordinary campus home page. Examples of these are: • Personalization • “A portal is designed to recognize a visitor based on his or her role, status, and personal preferences” (Jafari & Sheehan, 2003, p. 9). • All information and resources in one central location • Students using the portal as opposed to the general campus home page will be more likely to find and take advantage of available resources. This will lead to more students experiencing a more enhanced college life. • Security/Confidentiality • Requires users to log-in, preventing outside users from access
Considerations in Designing Portal Q: Who is the target audience? A: students, faculty, and staff Q: What are the needs of our audience? A: convenient access to resources, a centralized source of campus information including news and activities, access to tools for academic success Q: What do we hope students, faculty, and staff gain by using the portal? A: establishment of a long-term commitment to the university (Katz & Associates, 2002), increased integration into the campus community, greater awareness of current campus affairs (Baumgardner, 1997)
Channels to Include • Bursar and Registrar (Tiger Net) • Provides students with access to their course schedule, registration, student account, etc. • Residential Life • Addresses all aspects of the residential campus including dining services, security, health services, judicial services, etc. • Student Activities • Encourages student involvement in educationally purposeful activities • Calendar • Assists students in developing effective time management skills • Academic Course Management (Blackboard) • Encourages students to take an active role in their academic pursuits
Channels Continued • Search • Offers a GoogleTM search of the University web site as well as directory searches for students and faculty/staff. • Library Services • Provides students with access to their library account as well as electronic resources and the library database • News • Keeps students informed on local and national issues • Webmail • My Preferences • Allows students to add friends, classes, clubs, and weather options to easily access. • Weather
Planning Committee • A representative from the following departments • Bursar • Registrar • Student activities • Residential life • Library • News source (campus newspaper) • Disability Services (to approve ADA compliance) (Jafari & Sheehan, 2003) • Several students of varying classes, degrees of study, and cultural backgrounds to serve as a focus group
Feedback • Responses and ideas from people on the committee • Monitor the hits that each area of the Portal receives to see what students make use of most • On-line surveys to random student populations to evaluate their knowledge and use of the Portal. Items on survey would include: • Ease of use, ease of customization, frequency of use, etc. • Monthly evaluation from an IT standpoint addressing effectiveness of the portal and the efficiency of maintaining/operating the portal (Jafari & Sheehan, 2003)
Single Sign-on • When a student signs on to the Portal for increased convenience they will have access to their account in the following offices and departments: • Registrar/Bursar (Tiger Net) • Academic Course Management (Blackboard) • Webmail • Library
Portal Organization • Separate homepages for students and faculty/staff • Items receiving most hits on university web site displayed most prominently • Options to customize your personal home page • Tabs at the top of the page addressing most prevalent channels
Assumptions about Ellingsburg • In designing a sample Portal for Ellingsburg University, we made several assumptions about the university including: • Bursar and Registrar accounts are available to students and faculty on-line through a single server called “Tiger Net” • Academic Course Management is widely used in the form of Blackboard • Budget of portal implementation is not an issue
Portal Students Faculty/ Staff Logout Ellingsburg University Student Home Webmail Res-Life Tiger Net Backboard Search Activities 1889 Welcome, Joe Student Current Weather Customize My Portal 18°FFeels Like3°F Ellingsburg News: 2/17Food services announces new meal options 2/16Women’s basketball clinches conference championship while men fall in over-time. 2/16Chinese New Year celebration is a big hit! 2/15 Greek life already posting top service hours for the year. 2/13Faculty senate convenes on proposed revisions to the academic integrity policy 2/11 Over 100 students attend hiking trip with outdoor recreation. My Calendar February 2005 12345 6789101112 13141516171819 20212223242526 2728customize Library Services My Preferences My Friends Add friends My Clubs Add clubs My Weather Add weather My Classes Add Classes Ellingsburg Events Today: 6:00pm Choir Concert – Chapel 6:30pm Swim Meet – Natatorium 8:00pm Jerry Seinfeld – Auditorium Tomorrow: 12:00pm Hamlet – Theater 5:00pm Dinner on the Lawn National News: 2/18President Bush proposes education budget cuts 2/17Woman found alive weeks after avalanche 2/15Hockey officials meet to strike a bargain with players 2/15Celebrities go big to help tsunami victims
References Baumgardner, G. D. (1997). Implementing the internet into higher education. Cummings & Hathaway Publishers. East Rockaway, NY. Jafari, A. & Sheehan, M. (2003). Designing portals: opportunities and challenges. Information Science Publishing. Hershey, PA. Katz, R. N. & Associates. (2002). Web portals & higher education. Jossey-Bass. San Francisco, CA. Model Portals: Pennsylvania State University Portal. (2005). https://portal.psu.edu/ Trinity University Portal. (2005). https://my.trinity.edu/portal/main.html Good Practice Site: Uportal by JASIG http://www.uportal.org/