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GOLF 20/20 Funding

GOLF 20/20 Funding. GOLF 20/20 Funding. GOLF 20/20 Funding. What One Thing Should GOLF 20/20 Focus on in the Future?. Diversity More information on minorities Minority marketing initiatives Disabled golfers New Relationships/Target Audiences Retirees…alliance with AARP

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GOLF 20/20 Funding

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  1. GOLF 20/20 Funding

  2. GOLF 20/20 Funding

  3. GOLF 20/20 Funding

  4. What One Thing Should GOLF 20/20 Focus on in the Future? • Diversity • More information on minorities • Minority marketing initiatives • Disabled golfers • New Relationships/Target Audiences • Retirees…alliance with AARP • College students… “a good market” • Religious organizations • Family Program Development

  5. What One Thing Should GOLF 20/20 Focus on in the Future? • National Mentoring Program • Establish “Seal of Approval” for user-friendly facilities • Regional meetings/councils • Include more off-course retailers • Promote the availability of inexpensive equipment • Repetition…repetition…repetition of best practices

  6. Leagues Elements of a Pilot • Tool kit/on-line information • Emphasis on social component • Establish multiple markets, then link • Local, state, national championships • Start with 2 beta sites • Create a league “brand” like Play Golf America • Use internet to post results and link leagues • Start with companies that sponsor golf • We know they work – need to learn how to sell and ramp up

  7. Leagues Types of Leagues • Social leagues – beginners • Competitive • Corporate (beginner and advanced) • Junior (TFT) • Family • Inter- and Intra-company leagues

  8. Leagues Alliances • 300K Churches • Health Clubs • CVBs, Chambers • Trade Associations • City Governments; Recreation Depts • IAGA – State Golf Associations • Labor Unions

  9. Retention Instruction • Structured programs • Systematic approach… “karate belt” advancement • Recruit more women teachers • Standardized instruction for each segment (women, seniors, kids, etc.) • Take it to the people…mobile program for parks, ball fields, etc. • Incorporate one hole into each lesson

  10. Retention Customer Service • National Customer Service Program • Know the customer and then communicate with them (e-mail) • Attitude of staff/create feeling of belonging • Tiered pricing • Lowest-paid employees are first point of contact

  11. Retention Education • Promote the game’s values • Promote sources of affordable equipment • Train instructors on how to impact retention • Educate operators that structured programs = $ • Better distribution of best practices

  12. Retention Enjoyment • Forward tees (many comments) • No rules • Emphasize range-to-course transition programs • Every message should emphasize fun • Playing partner introduction program • Score doesn’t matter • Personalize/humanize golf

  13. Retention Other • National Mentor-Buddy Program • Better utilization of alternative facilities • Pre-paid rounds • More refined research

  14. Retention Panelists • Dr. Joe Beditz • Bob Dedman • David Pillsbury • Joe Steranka

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