1 / 35

l everaging student data to create website personalization

2012 SLA-SD Fall Seminar Spotlight on the User: Enhancing Value through User-Centric Design and Innovation. l everaging student data to create website personalization. Ian Chan Web Development Librarian, California State University San Marcos. first, a look back….

anise
Download Presentation

l everaging student data to create website personalization

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 2012 SLA-SD Fall Seminar Spotlight on the User: Enhancing Value through User-Centric Design and Innovation leveraging student data to create website personalization Ian ChanWeb Development Librarian, California State University San Marcos

  2. first, a look back…

  3. customized start pages 1998 ~ ?

  4. customization & library websites MyLibrary – Notre Dame/NCSU, 1998 developed at NCSU & Notre Dame and imlemented by VCU, LeHigh, others MyLibrary – Cornell, 1998 More Examples MyLibrary – Univ. of Minn. Libraries, leverages campus CMS National University of Singapore – Nexus (CMS) Karolinska Institutet University Library – Drupal PennPortal – Libraries – campus CMS Dublin City Public Libraries – Netvibes Galter Health Sciences Library – self-developed derived from Aaron Tay’s 2010-06 blog post titled “Customizable library portal pages”

  5. a new approach

  6. similar goals, different approaches customization personalization System drives content selection User drives content selection & layout

  7. personalization Personalization is a process that ‘‘changes the functionality, interface, information content, or distinctiveness of a system to increase its personalrelevance to an individual’’ (Blom, 2000, p. 313)

  8. assessment of a library portal Galter Health Sciences Library studied the use of their portal from 2003-2008 “The automated application of specialty-based, personalized HSLs was more frequently adopted than manual customization by users” (Shedlock et al., 2010).

  9. users want smart systems “Student and faculty groups both expressed a desire for systems that know the individual better and that behave “more like Amazon” in remembering who they are, what they like, and where they left off in their work” (Jafari et. al. 2006).

  10. what we’d like our site to do • Expedite access toour resources • Connect users with individual librarians • Personalize the research experience

  11. idea 

  12. how we did it

  13. project requirements (highlights) Technical • Leverage existing user data transfer • Integrate login with EZproxy/institutional authentication • Secure UX • Don’t bother the user • … but add value

  14. we use… Drupal Minimal, custom PHP scripts Data export from ILS

  15. After login, users can flag databases as favorites

  16. Assessment Click tracking – CrazyEgg Web Analytics – Google Analytics, Piwik Talk to users… in person!

  17. 4 days into test, we inserted the “Sign-in to access databases…” help bubble and login button clicks jumped significantly…

  18. Upcoming developments Query user data in library catalog directly and instantly update course data Integrate saved articles from Summon Discovery Service Provide dynamic, course-specific library widgets to learning management system

  19. Discussion / Q&A

  20. References Blom, Jan. 2000. “Personalization: a Taxonomy.” In , 313. ACM Press. doi:10.1145/633292.633483. http://dl.acm.org/citation.cfm?id=633483. Jafari, A., McGee, P., Carmean, C., 2006. Managing Courses Defining Learning: What Faculty, Students, and Administrators Want. EDUCAUSE Review 41, 50–52,54,56–58,60,62,64,66,68,70. Shedlock, James, Michelle Frisque, Steve Hunt, Linda Walton, Jonathan Handler, and Michael Gillam. 2010. “Case Study: The Health SmartLibrary Experiences in Web Personalization and Customization at the Galter Health Sciences Library, Northwestern University.” Journal of the Medical Library Association : JMLA 98 (April): 98–104. doi:10.3163/1536-5050.98.2.003. Sundar, S. Shyam, and Sampada S. Marathe. 2010. “Personalization Versus Customization: The Importance of Agency, Privacy, and Power Usage.” Human Communication Research 36 (3) (July): 298–322. doi:10.1111/j.1468-2958.2010.01377.x.

More Related