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Marketing

Due This Week: Unit 6 – Promotion – Vocab & Assess – Chap 17 & 18 – Due Friday! Field Trip Thursday – Please look nice !. Week March 17, 2014 – March 21, 2014. Marketing.

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Marketing

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  1. Due This Week: • Unit 6 – Promotion – • Vocab & Assess • – Chap 17 & 18 • – Due Friday! • Field Trip Thursday • – Please look nice! Week March 17, 2014 – March 21, 2014 Marketing DECA NEWS:Bowling at Splitsville with your DECA Chapter! Wednesday, March 26 – Meet your DECA Officers there at 6:30pm ($6.50/person includes one game and shoes – bring extra for food)Join us! Meet in Middle, Relay, Officer Intent, Scholarship forms available now!

  2. Early Work: What are two types of Promotion? Define each type. • Today’s Objective: Promoting Products and Services • Activities • Vocabulary – Chapter 17 & 18 + Assess for Understanding • Unit 6 – Promotion – What is this? • Chapter 17 – The Promotional Mix • What Makes a Promotion Successful? • How do you write a News Release? • What are the Steps in Developing a Promotional Mix? • Movie – The History of Advertising • Homework: Bring in Promotional Item! ☞Point of the Day: Promotion is persuasive communication that informs persuades and reminds. We are what we repeatedly do. Excellence, therefore, is not an act but a habit.- Aristotle Monday, march 17, 2014 Magic Monday Morning – Manners Moment

  3. The best way out is always through.- Robert Frost • Early Work: What are the six steps in developing a Promotional Mix? • Today’s Objective: Promoting Products and Services • Activities • Vocabulary & Assessments for Ch 17 & 18 due Friday • Chapter 17 – Any questions? – Show your Promotion Piece! • Chapter 18 – Visual Merchandising & Display • Display Features • Artistic Design • Movie – The History of Advertising • Homework: Field trip Thursday – turn in form & $ ☞Point of the Day: The 5 types of Promotion are Personal Selling, Advertising, Direct Marketing, Sales Promotion, and Public Relations. Tuesday, march 18, 2014 Tough Tuesday – Name that Company

  4. Do not wait to strike till the iron is hot; but make it hot by striking.- William B. Sprague • Early Work: What is Product Placement? Give an example you have encountered. • Today’s Objective: Promoting Products and Services • Activities • Vocabulary & Assessments for Ch 17 & 18 due Friday • Your Promotions Project – Teams selected & Project discussion • Visual Merchandise Teams – • What will your display be? • Sketch out display, determine merchandise, type, setting, etc… • Prepare Press Release and turn in – follow example Pg 398 • Movie – The History of Advertising • Homework: Field trip Tomorrow, Displays Friday! ☞Point of the Day: Public Relations – PR – enable an organization to influence a target market. Wednesday, march 19, 2014 Wicked Work Wear Wednesday & Role Play Day!

  5. Great spirits have always encountered violent opposition from mediocre minds. - Albert Einstein • Early Work: Newspaper Day – The Free Lance Star What are the four key elements of Visual Merchandising? • Today’s Objective: Promoting Products and Services • Activities • Vocabulary & Assessments for Ch 17 & 18 due Friday • FIELD TRIP TO FREDERICKSBURG! • Movie – The History of Advertising • Homework: ☞Point of the Day: Sales Promotions are incentives to encourage customers to buy products or services. Thursday, march 20, 2014 Thundering Thursday – Share a Weird Fact today!

  6. Whether you think you can or think you can’t, you’re right.- Henry Ford • Early Work: What are the five steps to create a Display? • Today’s Objective: Promoting Products and Services • Activities • Vocabulary & Assessments for Ch 17 & 18 due TODAY! • Put together your display with your partner • Pose for Picture • Vote on your favorite! • Your Promotion Project – further information – Due • Movie – The History of Advertising • Homework: None for the weekend! ☞Point of the Day: Visual Merchandising is the physical elements to project an image to customers. Friday, march 21, 2014 Foxes Friday - The Week’s Wrap-Up & Good News!

  7. Chap 17 Assess – Pg413# 2-9 Chap 18 Assess – Pg435# 2-9 Vocabulary • Promotion • Product promotion • Institutional promotion • Promotional Mix • Advertising • Direct marketing • Social Media • Sales promotion • Public relations • News release • Publicity • Push policy • Pull policy • Sales promotions • Trade promotions • Consumer promotions • Coupons • Premiums • Incentives • Promotional tie-ins • Loyalty Marketing Programs • Kiosks • Visual merchandising • Display • Storefront • Marquee • Store layout • Fixtures • Point-of-purchase displays (POPs) • Interactive Kiosk • Props • Color wheel • Complementary colors • Adjacent colors • Triadic colors • Focal point • Proportion • Formal balance • Informal balance Chapter 17 Chapter 18

  8. Examine the concept of promotional mix. Identify the promotional mix of an existing product or service. Describe the technological tools and methods used to market goods and services. Compare the benefits of various types of promotional media. Identify components of print ads. Prepare an advertisement that encompasses knowledge of the marketing mix. Explain the concept of visual merchandising. Explain advertising campaigns. Create a press release and related media materials. Explain the concepts of push and pull as they apply to an existing product or service. Describe ethical issues related to promotion. CTE Competencies Linked to SOLs Objectives for the week – TSWBAT:

  9. Field Trip • Expo Center/Celebrate Virginia • Spotsylvania Town Center • Please dress nice for this trip! • Press Release – write and print to turn in Wednesday. Making it Real – Your weekly Activity • In-Class Display - Friday • In groups of two, work through the five steps of Display Design • You may use any of the items in the room or bring items from home • Your display must have a theme • Share with the class and pose for a picture

  10. R-E-S-P-E-C-T EVERYTHING!!! • Your supplies – bring your stuff every-day! Bring your book every-day! Bring your notebook & composition book every-day! Bring pen/paper/thinking cap/open mind ever-day! • Place all bags on the floor under your table! • Wait for Teacher instruction before beginning activity! • Passes out of Class - No Exit First 10/Last 10 • One person out of room at a time • Pass Board – USE IT! • Keep it short! • Stay in your seat until you are dismissed from class – the bell tells Teacher when class is over; Teacher then dismisses you. • No talking while Teacher or others have the floor. • Watch your language and mind your manners, please. • All School Rules will be followed without question. Classroom Proceduresthings you have to do!

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