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Strategic Choices 10: Strategy Methods and Evaluation. Learning Outcomes. Identify the methods by which strategies can be pursued: organic development, mergers and acquisitions, and strategic alliances
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Learning Outcomes • Identify the methods by which strategies can be pursued: organic development, mergers and acquisitions, and strategic alliances • Employee three success criteria for evaluating strategic options: suitability, acceptability, and feasibility • Use a range of different techniques for evaluating strategic options 10-2
What is a Strategic Method? A strategic method is the means by which a strategy can be pursued. Organic development Mergers and acquisitions Strategic alliances 10-4
What is Organic Development? Organic developmentis where strategies are developed by building on and developing an organisation’s own capabilities. 10-5
Reasons for Using Organic Development • Highly technical products • Knowledge and capability development • Spreading investment over time • Minimising disruption • Nature of markets 10-6
What are Mergers and Acquisitions? A merger is a mutually agreed decision for joint ownership beween organisations An acquisition is where an organisation takes ownership of another organisation 10-7
Environmental Motives for Acquisitions and Mergers Speed of entry Competitive situation Consolidation opportunities Financial markets 10-8
Capability Motives for Acquisitions and Mergers Exploitation of strategic capabilities Cost efficiency Obtaining new capabilities 10-9
Stakeholder Expectations for Acquisitions and Mergers Institutional shareholder expectations Managerial ambition Speculative motives 10-10
Issues Affecting Success of Acquisitions and Mergers • Can value be added to acquisition? • Can the commitment of middle managers be gained? • Will expected synergies be realised? • Are there problems of cultural fit? 10-11
What is a Strategic Alliance? Astrategic allianceis where two or more organisations share resources and activities to pursue a strategy. 10-12
Motives for Strategic Alliances Need for critical mass Co-specialisation Learning 10-13
Types of Alliances Joint ventures Franchising Consortia Licensing Networks Subcontracting 10-14
Success Criteria of Strategic Options Feasibility Suitability Acceptability 10-16
Evaluation Tools for Assessing Suitability • TOWS Matrix • Relative suitability of options • Ranking strategic options • Decision trees • Scenarios 10-18
Return Profitability Cost-benefit Real options Shareholder value analysis Risk Financial ratios Sensitivity analysis Stakeholder reactions Assessing Acceptability 10-19
Exhibit 10.8 Assessing Profitability: Return on Capital Employed 10-20
Exhibit 10.8 Assessing Profitability: Discounted Cash Flow 10-22
Stakeholder Reactions Financial restructuring Acquisitions/Mergers New business model Outsourcing 10-24
Case Example: Tesco • Using Exhibit 7.2, identify the development directions that Tesco had followed from its origins as a UK-based grocer retailer 10-25