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Mobile Web vs. Application. Very Easy = 2 Easy = 1 Neither Easy Nor Difficult = 0 Difficult = -1 Very Difficult = -2. P = 0.032. P = 0.13. P = 0.044. Application Feature Importance. Relating to likelihood of more store visit. Loyal vs. non-loyal.
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Mobile Web vs. Application Very Easy = 2 Easy = 1 Neither Easy Nor Difficult = 0 Difficult = -1 Very Difficult = -2 P = 0.032 P = 0.13 P = 0.044