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Broadband & Innovation

Broadband & Innovation. Georges Dabaghi Sales Director - Middle East & Africa Motorola, Home and Networks Mobility. Broadband Penetration on the rise in Middle East. Middle East Market- relatively low Broadband Penetrations

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Broadband & Innovation

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  1. Broadband & Innovation Georges DabaghiSales Director - Middle East & Africa Motorola, Home and Networks Mobility

  2. Broadband Penetration on the rise in Middle East • Middle East Market- relatively low Broadband Penetrations • Broadband take-up in ME continues to be strong across all Arab markets – lags behind other Regions • Broadband penetration key driver to economic development Source: Point Topic

  3. Broadband in the Home • Traditional Broadband definition (as > 256 Kbps) is now challenged • Data Asymmetry fading – new usage patterns (mainly by youths) • More than one user @ home • Key drivers emerging: • Video-on-Demand (VoD) • Enhancements in Video Resolution • Advent of IPTV & Interactive Applications/Services • Trending towards Ultra Broadband (connectivity >50 Mbps) • Requires need of fiber based technology to connect to the Home (FTTH)

  4. Road Warrior Laptop + Mobile Urban Professional Laptop + Mobile College Student Laptop + Mobile Typical Mobile only 11.1GB/month 5.1GB/month 2.7GB/month 6GB/month Source: ComScore Inc Streaming Video Will Continue to increase demand… Wireless Internet use follows Wired Internetby 3-5 years Reasonable Use Profiles - 2011 75% of users watch online video* YouTube = 27% of internet traffic Short clips - Perfect for mobile use 15min of daily YT = 1.2GB/month

  5. Traffic Voice & SMS dominated traffic Revenue % Mobile Data Explosion Time Operator Traffic & Revenue challenge Data Adoption Driving Broadband Wireless Networks 3.5G networks will struggle with mass market mobile data adoption Strong Demand for Mobile BB Need a Lower cost per bit HSPA operators data usage 2007 - 6-14X 2008 - 20-50x • User experience / Cell shrinkage with increasing traffic • Costly Cell Splitting + Backhaul + Core upgrades required • Data revenue is only growing +10-30% year on year Future Focus: Lower Cost per Bit

  6. Motorola WiMAX & LTE Motorola believes in 4G with LTE and WiMAX as the two fundamental next generation wireless access technologies • WiMAX & LTE Common Technical Features (OFDM/MIMO) & Architecture (Flat/All IP) For 2 Distinct Target Markets LTE for 3GPP & 3GPP2 Mobile Operators WiMAX for NewEntrants & Alternative Business Models

  7. Cellular/Fixed: Worlds Converge Fixed Wireless Industry Mobile Broadband Cellular Industry HSPA / LTE Wide Area Mobile 2G 3.X G 3G 2.5G FDD & TDD 802.16e WiMAX TDD Coverage/Mobility Metro Area Nomadic 802.16d WiMAX 802.11n (smart antennas) 802.11 with Mesh extns. 802.11 b/a/g Local AreaFixed Fixed Wireless Industry Data Speeds (Kbps) span a wide range 100,000 10

  8. WiMAX LTE Spectrum is new, underutilized, & less costly Offers access to new wireless players Spectrum focused on traditional cellular bands Appeal for many cellular operators 700 MHz 2300 MHz 800 MHz 850 MHz 2500 MHz 900 MHz New to Wireless New to Wireless 1500 MHz 3500 MHz 1700 MHz 1800 MHz 3600 MHz Cellular 1900 MHz Cellular 2100 MHz 5800 MHz 2500 MHz Spectrum Availability Both WiMAX & LTE have access to significant spectrum allocations globally

  9. Summary • Phenomenal Opportunity & Challenge to drive up Broadband penetration • Technology Mix - Wireline & Wireless • Liberalization is key • Localized Content & Application

  10. Thank you!

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