Greeces response

1. � PRC � THR - MRB 2007 Greece's response Alexandros Kouris Executive Director Designate, PRC Group � The Management House

2. � PRC � THR - MRB 2007 Increase Market ShareExpand Brand Image

3. � PRC � THR - MRB 2007

4. � PRC � THR - MRB 2007 Creative class experience-seeking travelers �I am the Stories I Can Tell� The notion that the visitor is the sum of his unique life experiences, which he propagates in narrative form Experiences, especially those with self-transformation elements Experiences consisting of those elements which are capable of positively altering the self in dramatic, fundamental ways, resulting in self-betterment�I am the Stories I Can Tell� The notion that the visitor is the sum of his unique life experiences, which he propagates in narrative form Experiences, especially those with self-transformation elements Experiences consisting of those elements which are capable of positively altering the self in dramatic, fundamental ways, resulting in self-betterment

5. � PRC � THR - MRB 2007

6. � PRC � THR - MRB 2007 Unheard-of Stories Those new, unique stories that allow a visitor to define himself in relation to his peer group Unheard-of Stories Those new, unique stories that allow a visitor to define himself in relation to his peer group

7. � PRC � THR - MRB 2007

8. � PRC � THR - MRB 2007

9. � PRC � THR - MRB 2007

10. � PRC � THR - MRB 2007 Marketing Greece