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WXII LEADS THE WAY DURING NOVEMBER 2010 SWEEPS

WXII LEADS THE WAY DURING NOVEMBER 2010 SWEEPS. TODAY SHOW REMAINS ON TOP. The Today Show dominates by a minimum of a full-point in key demos!. M-F / RTG. Source: Nielsen Media Research VIP, Nov’10. REGIS AND KELLY LEAD THE WAY FOR DAYTIME PROGRAMMING ON WXII.

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WXII LEADS THE WAY DURING NOVEMBER 2010 SWEEPS

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  1. WXII LEADS THE WAY DURING NOVEMBER 2010 SWEEPS

  2. TODAY SHOW REMAINS ON TOP The Today Show dominates by a minimum of a full-point in key demos! M-F / RTG Source: Nielsen Media Research VIP, Nov’10.

  3. REGIS AND KELLY LEAD THE WAY FOR DAYTIME PROGRAMMING ON WXII Regis & Kelly is the #1 choice M-F 9-10am. M-F / 9-10am Source: Nielsen Media Research VIP, Nov’10.

  4. DAYS OF OUR LIVES HEATS UP THE AFTERNOON ON WXII Days of Our Lives delivers more than 2x the audience M-F 1-2pm! M-F / 1-2pm Source: Nielsen Media Research VIP, Nov’10.

  5. OPRAH LEADS THE WAY IN EARLY FRINGE ON WXII ! M-F / 4-5 p.m. Source: Nielsen Media Research VIP, Nov’10.

  6. WXII 12 NEWS AT 6P The #1 choice for Evening News in the market! M-F/6 p.m. RTG Source: Nielsen Media Research VIP, Nov’10.

  7. LATE NEWS LEADER WXII12 continues to be the #1 choice for Late News. M-Su/11 p.m. RTG Source: Nielsen Media Research VIP, Nov’10.

  8. #1 LATE FRINGE Greensboro/Winston-Salem/High Point stays up late for WXII ! Source: Nielsen Media Research VIP, Nov’10.

  9. NOVEMBER 2010 SWEEPS LEADER • #1 Network Newswith “Today Show” at 7a.m. • #1 Daytimewith the “Live with Regis & Kelly” at 9 a.m. and “Days of Our Lives” at 1p.m. • #1 Early Fringewith “Oprah” • #1 Early Evening Newscastsat 6 p.m. • #1 Late Newsat 11 p.m. • #1 Late Fringewith “Saturday Night Live” Source: Nielsen Media Research VIP, Nov’10.

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