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SWOT Analysis of Miss Dior Cherie Perfume

Explore the strengths, weaknesses, opportunities, and threats of Miss Dior Cherie Eau de Parfum, released in 2011 by Francois Demachy. Discover its long history, loyal customers, unique designs, and market potential, alongside challenges like high pricing and market limitations. Recommendations for Dior's stability strategy are provided.

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SWOT Analysis of Miss Dior Cherie Perfume

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  1. Perfume SWOT Analyze – Miss Dior Cherie • Group Member : 企二乙 499382227 陸怡茹 Lulu 企二乙 499382186 呂佳欣 Anna 英文二 499110167 吳昀璇 Chloe 英文二 599061028 廖家欣 Cindy 法文二 499120083 杜碩佳 Alice 法文二 499120485 邱芷薇 Vivian

  2. Outline • Introduction of Product and Slogan By Anna & Lulu • SWOT Analyze -Strength By Alice -WeaknessBy Vivian -Opportunity By Chloe -Threat By Cindy

  3. Dior's girl is grown up and is now a woman who loves. • Miss Dior Cherie • EDP • Released in 2011 • Created by Francois Demachy

  4. SWOT Analyze

  5. Strength • Have a long history ─ Since1947 • Have distinctive tastes for designs ─ sensitive, persist ,own professional perfumer • Loyal Costumers • Having Target market

  6. Opportunity • Developing in the right time─WWⅡ • Benefits-Fashion Show ─ sponsors, cooperators→commercial potential • Loyal Costumers • Having Target market

  7. Weakness • The high price of the Dior’s perfume. • The high cost of hiring a professional personal Perfumer.

  8. Threat • Illegal version of perfumes • Economic depression • Limitation of consumer group • Restriction of consumer market

  9. Conlusion S>W T>O Dior should take stability strategy

  10. Thanks for your listening Present by Anna Alice Vivian Chloe Cindy PPT by Lulu

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