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Ecosystem Growth Initiatives Update April 11, 2014

Ecosystem Growth Initiatives Update April 11, 2014. Wheel Version 6. 1. To date on Social Business ISVs…. Partners with Deals. Partners with Client Deployment. Integrated Partners. Enabling. Outreach. 37: Briefed. 17: Educated. 209: Integrated. 0: New Wins. 142: OI

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Ecosystem Growth Initiatives Update April 11, 2014

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  1. Ecosystem Growth Initiatives UpdateApril 11, 2014 Wheel Version 6 1

  2. To date on Social Business ISVs… Partners with Deals Partners with Client Deployment Integrated Partners Enabling Outreach 37: Briefed 17: Educated 209: Integrated 0: New Wins 142: OI 48 integrated with social 37 + 17 + 209 + 142 = 405 Opportunities Sample cloud wins: Trilog at Safeguard Scientific (SC4SB 8.5k/Mo) Innovate Ideas at Zurizk Davis (SC4SB) IBM Confidential 2

  3. EcoD 1H2014 Social Business Scorecard 3 IBM Confidential

  4. Social Business What Happened This Week (or month) What’s Happening Next Month Next week (or month, quarter) IBM Confidential 4

  5. Social Business (+ CMO + Cloud) Ecosystem Progression Garrigan Lyman Advertising Agency Seattle, Washington, USA B2B & B2C digital retail Founded 1994; 200 employees; glg.com Creates exciting omnichannel experiences Clients include: T-Mobile, Philips, Aveda EcoD BDR: Maggie Gordon Type: Location: Clients Facts: IBM helps CTO achieve vision of ad agency-as-MSP for XDX. Simplifies infrastructure provisioning. Partner with brand team Cool Outreach Skills Education Showcase Success Do more w/IBM Cloud 1st customer in progress CTO attends IOD (Nov. '13), seeks demos Numerous tech briefings for CTOs team W. Portal, WCM, & ASL teams engaged Softlayer in use, also analytics & mobile SPEED 1 month 1 month 2 months 45 days IBM Confidential 5

  6. Big Data and Analytics Progression Summary (data as of 4/10) Enabled Deployed Marketing Sales Awareness Recruit Enabling Campaigns TBD 89 Responses to BD&A Survey 118 Partners (143 Apps) Enabling +7 (3 weeks) 16 Partners (16 Apps) 2014 GA Enabled +9 (3 weeks) 6 Partners (7 Apps) 2014 Deployed +2 (3 weeks) 112 Partners Recruiting +10 (3 weeks) 201 Participants in Q1 BD&A Webcast 632 Partners 2285 Applications With BD&A Content 41 BD&A IIC Events

  7. Big Data and Analytics 7 IBM Confidential

  8. Big Data and Analytics 8 IBM Confidential

  9. Big Data and Analytics 9 IBM Confidential

  10. Big Data & Analytics What Happened This Month What’s Happening Next Month Next Month IBM Confidential 10

  11. Big Data & Analytics More April and May Events

  12. To date on Digital Marketing Agencies for CMO. Partners with Deals Partners with Client Wins Enabled Partners Enabling Outreach 53: Contacted - Positive reaction - High conversion 23: Progressing - Agree to move ahead - Clear alignment 13: Enabled - Tech briefing - Solutions aligned 3: New Wins - Legacy relationships - All IS brand 27: OI - Solutions varied - Partner w/ sellers IBM Confidential 12

  13. EcoD 1H2014 CMO Scorecard 13 IBM Confidential

  14. What Happened in 1Q What’s Happening Next Month Upcoming Activities IBM Confidential 14

  15. CMO Ecosystem Progression Ogilvy Traditional Ad and Digital Agency 160 offices globally IBM, AmEx, KC, Nestle, BA, eTrade Started with EMM only focus, added Commerce and analytics. Expanding to Lacek, Bottle Rocket, Verticurl + Salmon Type: Location: Clients Facts: Partner with brand team Skills Education Repeatable Solutions Expand Into New CMO Solutions Outreach Build off successes and evangelize Recruit network firms and practice areas Product briefings, leverage industry experts Ogilvy provides marketing strategy, creative and campaign execution; IBM provides product expertise, references and technical strategy Audience Insights, DAM+UMO, Commerce IBM Confidential 15

  16. To date on DevOps ISVs… Partners with Deals Partners with Client Deployment Integrated Partners Enabling Outreach 0 BPs with Completed Enablement Initiatives 0 BPs with First Customer Deployment Initiatives - 7 BPs with Open Recruiting Initiatives • 34 BlueMix Day Partners • 4 DevOps Services (a.k.a. JazzHub) Partners 2 BPs with Open Enablement Initiatives N/A IBM Confidential 16

  17. EcoD 1Q2014 DevOps Scorecard 17 IBM Confidential

  18. DevOps What Happened in March Planned for April 18 IBM Confidential

  19. DevOps Ecosystem Progression Confirms Everything Company Type: Location: Application: Clients: Opportunity: Future Plans: Mobile App Startup São Paulo, Brazil Mobile app for personnel management, services and actions of team activities such as for technicians, sales staff, delivery staff, truck and taxi drivers, etc. Service industries Interested in DevOps Plan/Measure entry point products, maybe RFRS, Worklight Expanding to other markets such as asset management, logistics and healthcare Partner with Brand team Skills Education Showcase Success Do more w/IBM Cloud Outreach TBD Member of GEP White papers and briefing on DevOps products and DevOps Services (a.k.a. JazzHub) TBD TBD IBM Confidential 19

  20. Status of Action Items from March EcoD DevOps Governance Council Meeting IBM Confidential 20

  21. Appendix 21

  22. Growth Initiative Ecosystem Initiative Sponsors & Team Leads Overall Executive Sponsor: Sandy Carter 22

  23. 2014 EcoD Growth Initiative Contacts 23

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