How To Fall For Burt’s Bee’s And Not Get Stung By Laura Hall

1. How To Fall For Burt’s Bee’s And Not Get Stung By Laura Hall

2. Burt’s Bees Wax • Surplus Inventory (6 Mos) • Employees / Outside Media • Dinner provided until 12/31/08 • Supervisors will measure outcome • Goal is $1,000,000 by 12/1/08

3. Background & History of Organization • Started in 1924 in Maine • By Roxanne Quimby and Burt Shavitz • Created & sold candles as a by product as Burt’s honey business • At the 1st craft fair sold $200 and by the EOY sales increased to $20K • At the present time, Burt’s Bees Wax is the leading manufacturer of • earth friendly care products with sales topping $25 Million in 2006

4. Problems and Goals • Tremendous amount of inventory from the • previous year • Wonderful & loyal employees • Company will be able to target a new audience • and provide cost reductions

5. Objectives • We must achieve with every public sector the desire to • use our product • The company must prove to our audience that we have • the best products

6. Audience • Target public internally & externally is the younger audience • The company will conduct outside polls in order to survey the • youth • Company will use the employees to do individual research

7. Strategies & Tactics • Give our employees additional time at lunch & breaks to review • the information, as well as train them to sell • Use outside media sources

8. Calendar

9. Budget

10. Evaluation Plans • Company will be using measures by Neilson ratings for • Television and Arbitron ratings for radio • The company has also implemented a new system where • employees report directly to their supervisor electronically • or face to face