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Mobile Advertisement( m-Ad )

m-Ad. A mobile based solution to Classified Advertisement. Mobile Advertisement( m-Ad ). BUET Chariots Deliberators: Rahat Ibn Rafiq Sajjadur Rahman. Index. 1. Problem & Solution 2. Business Process 3. Information Technology Usages 4. Business Model 5. Economic Feasibility

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Mobile Advertisement( m-Ad )

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  1. m-Ad A mobile based solution to Classified Advertisement Mobile Advertisement(m-Ad) BUET Chariots Deliberators: RahatIbnRafiq SajjadurRahman

  2. Index 1. Problem & Solution 2. Business Process 3. Information Technology Usages 4. Business Model 5. Economic Feasibility 6. Scope of Real life Implementation 2 of 59

  3. Scenario 1 • Arafat is a software engineer. • Looking for a job • A software company gives a job circular in the Daily ‘Y’. • Unfortunately he keeps the Daily ‘X’. • An opportunity is lost. 3 of 59

  4. Scenario 2 • Ms. Momtaz is a housewife • Looking for a flat in area ‘B’. • Tedious process hampers daily chores • Misleading information. 4 of 59

  5. Scenario 3 • Sadia is a student • Need tuition. • Decides to advertise in the daily ‘X’. • Entails relatively large sum of money. • For a 40 word classified advertisement, the charge is 1000BDT. 5 of 59

  6. Dredged up problems • Scenario 1: • Inconsistent reachability to the target people. • Scenario 2: • Unreliable and unavailable information • Too hectic and painstaking • Scenario 3: • Monetary constraint 6 of 59

  7. Furthermore • Time Latency • Text’s dependency on monetary factor • Lengthy process • Untoward hassles due to exposing of contact numbers. 7 of 59

  8. Target Customer • Students • Unemployed personnel • Unmarried personnel • Companies • Flat owner & renter • Others • Tech-based users • Second hand vehicles sale • Gadgets exchange 8 of 59

  9. Outcome of Survey • 98%people are interested in mobile based system. • 70% of them wants security first. • 92%people prioritize the low operating charge. • 73% of them wants easy operation module. • 90% of them wanted a easy query system. 9 of 59

  10. m-Ad System • Scope • Classified Advertisement • Initiated by a simple cell-phone command • Inexpensive advertising environment • Easy access to the advertisements • Consistent connection between the advertiser and the query-user. • Hassles kept at the minimum. 10 of 59

  11. m-Ad Business Process

  12. Actors • Customer • Advertiser • Classified advertisement Advertiser • Commercial advertisement Advertiser • Query User • Mobile Operator 12 of 59

  13. Customer • Have a registered SIM card • Register into the system • Can give advertisements or make a query 13 of 59

  14. Advertiser • Fill up the fields provided in the environment • Send the data to the system database 14 of 59

  15. Classified Advertiser • No text approach in the application • Text is required if SMS subsystem is used. • The Advertiser’s contact information is provided to the query user. 15 of 59

  16. Commercial Advertiser • Choose number of Ads to be propagated • Embedded in the return SMS of the query users. • Application is a must. No SMS subsystem. 16 of 59

  17. Query User • Request a query • Retrieved information is checked against the request by the mobile operator. • Relevant information is sent. 18 of 59

  18. Mobile Operator • Handle all the users • Registering process and data retrievals • Complaint handling 19 of 59

  19. m-Ad Information Technology Usage

  20. Information Technology • Application software • Mobile SMS • Content server • Database • Software requirements 20 of 59

  21. Application software • Registration: • Compulsory registration • Given information is checked against the information in the mobile operator server. • Valid if given data conforms to that of the server. 21 of 59

  22. Application software(contd.) • Aesthetic look: • User friendly GUI • Advertisement: • No text based approach • User Query: • Appropriate options to form the required queries 22 of 59

  23. Mobile SMS • For mobiles that are not java enabled • Text based fixed format queries and advertisements • Notifications through SMS 23 of 59

  24. Content Server • Stores the advertisement • Collects and sends SMS • Verifies the user. • Retrieves the information for the query and sends it to the user. • All advertisements have a lifetime of 10 days. 24 of 59

  25. Database • Installed in the content server • Powerful database for efficient data retrieval • Oracle, MySQL , SQL server can be used 25 of 59

  26. Software Requirements • Open source platform • We will use C# or java, PHP or JAVA SERVLET • Linux for open source facility 26 of 59

  27. m-Ad Business Model

  28. 1. Advertisers Registration Process 28 of 59

  29. 2. Advertisers procedure (application based)

  30. 3. Advertisers Procedure(SMS based) 30 of 59

  31. 4. Advertisers process 31 of 59

  32. 5. Query user’s Registration Process 32 of 59

  33. 6. Query procedure (application based) 33 of 59

  34. 7. Query procedure (SMS based) 34 of 59

  35. System Demonstration Mobile Operator Server Yes, I’ve found my information Advertiser User Content Server

  36. m-Ad Economic Feasibility

  37. Cost Analysis How we determined the number of Customer No. of Advertisement 4500 (Calculated) No. of Response 4500 (assumed) No. of Commercial Advertiser 15 (Assumed) No. of Total Client 9015 (within a month) Improvement rate of no. of Client 10% (Assumed) Total no. of client in a year (considering improvement rate)= 149476 150000 (Approximately) 37 of 59

  38. Cost Analysis Total revenue 10500000 BDT Registration Fee (150000 customer x 30 BDT) 4500000 SMS charge (5 BDT per SMS x 4 SMS per subscriber) 3000000 Commercial Advertisement (600000 SMS x 5 BDT) 3000000 Variable expense 0 BDT Contribution margin 10500000 BDT Fixed expense 8750000 BDT Software Development Cost 5000000 Software Security and maintenance cost 50000 Customer Care Allowance 700000 Advertisement Cost 3000000 Net operating income 1750000 BDT 38 of 59

  39. Break Even Analysis Break even analysis 70Q= 8750000 39 of 59

  40. Payback Period Initial cost 5000000 BDT Fixed expense per year 5000000 BDT Total revenue Per year 10500000 BDT Projected cash flow Initial Stage -500000 BDT After 1st year 1750000 BDT After 2ND year 8500000 BDT After 3RD year 15250000 BDT 40 of 59

  41. m-Ad Risk Analysis

  42. Risks & Risk Types 42 of 59

  43. Risk Analysis 43 of 59

  44. Risks Planning 44 of 59

  45. Real Life Implementation • can be implemented in a wide range of sectors of real life • Flat/apartment sale/rent. • Tuition/student wanted • Motor vehicles/tech-based appliances sale. • Matrimony • Job opportunity • Others. 45 of 59

  46. Benefits & Impacts • Advertisers need not go to advertisement booth in person. • Mobile system. • Real time advertisement submission & launching. • Automated notification • Inexpensive • Low advertisement & searching cost • Uneager customers encouraged 46 of 59

  47. m-Ad Thank You

  48. Thank You Questions?

  49. m-Ad Use-Case Model

  50. Subsystems • 4 subsystems- • Registration • Advertisement • User Query • Complaint 50 of 59

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