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Display Features

Display Features. Visual Merchandising. All of the physical elements that merchandisers use to project an image to customers Projects an image Promotes interest in merchandise or services Encourages purchasing Reinforces satisfaction. Elements of Visual Merchandising. Storefront

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Display Features

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  1. Display Features

  2. Visual Merchandising • All of the physical elements that merchandisers use to project an image to customers • Projects an image • Promotes interest in merchandise or services • Encourages purchasing • Reinforces satisfaction

  3. Elements of Visual Merchandising • Storefront • Store Layout • Store Interior • Interior Displays

  4. Storefront • The exterior of a business. • Signs • Marquee • Entrances • Window Display • Projects brand identity • Helps the company distinguish itself

  5. Storefront Examples:

  6. Store Layout • Refers to ways that stores use floor space to facilitate and promote sales and serve customers. • A typical store layout divides a store into four distinct spaces: • Selling Space • Storage Space • Personnel Space • Customer Space • Store layout planners and visual merchandisers design specific traffic patterns to encourage browsing and impulse shopping.

  7. Super Wal-Mart Layout

  8. Typical Grocery Store Layout

  9. Clothing Store Layout

  10. Store Interior • Color, lighting, graphics, and paint • Fixtures • Permanent or movable store furnishings that hold and display merchandise. • Basic types include: display cases, tables, counters, floor and wall shelving units, racks, bins, and stands.

  11. Interior Displays • The five types: • Architectural Displays • Store Decorations • Open Displays • Closed Displays • Point-of-Purchase Displays

  12. Architectural Display • Consist of model rooms • Allows customers to see how merchandising might look in home • Ex: IKEA, furniture stores, etc.

  13. Store Decorations • Displays that often coincide with seasons or holidays. • Banners, signs, and props to create atmosphere.

  14. Open Displays • Allow customers to handle and examine merchandise • Without help of salesperson • Examples: • Tables and shelves for groceries • Countertop and shelf displays for cosmetics

  15. Closed Displays • Allows customers to see but not handle merchandise • Typical in jewelry stores or where security or breakage is a concern.

  16. Point-of-Purchase Displays • Designed to promote impulse purchases. • Usually more effective at supporting new products than established ones.

  17. Can You Guess? Open Display

  18. Display Design and Preparation • In retail, a display has about 4-6 seconds to attract a customer’s attention, create a desire, and sell a product.

  19. Steps in Designing a Display • All display design and selection involves the following steps • Selecting merchandise for display • Selecting the display type • Choosing a setting • Manipulating artistic elements • Evaluating completed displays

  20. Manipulating Artistic Elements • Things to consider: • Line • Color • Shape • Direction • Focal point • Texture • Proportion • Balance • Motion • Lighting

  21. What would you change?

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