1 / 20

The Eternal Love Wedding Portal - Online Advertising Website

This business plan outlines a comprehensive online advertising platform for businesses in the wedding services industry. The website will provide convenience and easy access to information for customers, while also offering a platform for businesses to advertise their services. The revenue model includes various advertising options such as cost per click, cost per impression, pay per lead, and sponsored ads. The market strategy involves targeting high-end customers and utilizing effective promotional techniques. The competitive advantages include technological trends, economic stability, human capital, and market opportunities. The organization's goal is to become the best wedding portal company in Malaysia.

annise
Download Presentation

The Eternal Love Wedding Portal - Online Advertising Website

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The eternal love wedding portal BUSINESS PLAN : ONLINE ADVERTISING WEBSITE PRESENTED BY : NOR HARYATI MOHAMAD SUFFIAN 2008530613 HALINA HUSSIN 2008370303 NORHAIZA ABDULL HAMID 2008760755 www.theeternallove.weebly.com

  2. Business model VALUE PROPOSITION REVENUE MODEL MARKET STRATEGY COMPETITIVE ADVANTAGES COMPETITIVE ENVIRONMENT MARKET OPPURTUNITIES ORGANIZATION DEVELOPMENT MANAGEMENT TEAM

  3. Introduction Will operate on 1st January 2011. Business idea concept based on providing Advertising Platform for businesses related with wedding services Based on 2 categories: Wedding concept Wedding services

  4. Background Company Nature of Business: Provide online advertising services for other businesses which related with wedding preparations. Motivation: Experience

  5. Objective To provide the convenience information about the wedding facilities to customer To give best service for our customer To support this industries by providing attractive platform for advertising

  6. Mission & Vision Mission: Expend the business throughout the Malaysia Vision: To be known as the best and famous wedding portal company in Malaysia

  7. Value proposition 2 types of value proposition: Customer value proposition - give a convenience website because all the information about the wedding facilities is able to access very easy and quick in one-stop center Partner value proposition – provide sharing website among the potential partners by doing the similar product and services where is related with wedding purposes.

  8. Revenue model How our business make money ? BUSINESS MODEL – b2b B2B – Affiliate (used our website to advertise or link their business website)

  9. Revenue model Classification of business revenue model 1. COST PERCLICK Advertisement is charged based on the number of clicks it gets through the advertising site. 2. COST PER IMPRESSION Advertisement is charged based on the number of impression it gets through the advertising site. 3. PAY PER LEAD Advertisement is charged for every successful lead such as signup for a hosting service.

  10. Revenue model 4.PPS Advertisement is charged a commission for every successful sale that it contributes. 5.SPONSERED ADVCan be permanent or rotation: All the cost or pay to website is through the PAYPAL and also CIMB Click The charges of each type of revenue model based on rate that our partners agreed and it stated on the Term and Condition and Registration Form that they have to filled when the affiliate decide to earning our website.

  11. Market Strategy TARGET MARKET Customer high end customer elite group – based income and age Affiliate Exclusive Service and Product Very Professional and Popular Having experience

  12. Market strategy Four P PRODUCT PRICE PLACE PROMOTION • Maintain website • Good keyword • Simple design • Optimization • Easy navigation • Fresh content • Book mark able • Not crowded & clean • Easy downloading • Price is reasonable • High Quality at Low • price • Discount • Promotion package • Listing into • search engine by • Ex : Google • Adword • Social Network • . Group • Overture .com • Go click.com • Mudah.com • To create the awareness – used the conventional • Ex : Pamphlet, TV, radio and also selling approach • Online – Adwords • SEO

  13. Competitive Advantages

  14. Competitive Advantages

  15. Competitive Environment External Factors that influence the competitive to this business COMPETITORS a lot of competitors in this business High competitors will create challenges Help to advertise their product TECHNOLOGY TRENDS Businesses go to online - more effective by using social network and search engine (ad word and ad sense). Easy and free develop business website Info search – through laptop as well as i-phone, blackberry and etc

  16. Competitive Environment External Factors that influence the competitive to this business 3. ECONOMIC SITUATION Effect of DD and SS Stability in eco – increasing the Purchasing Power so DD and SS increasing for the product and services increasing. 4. SOCIAL Malaysian people – different Ethnic 1 Malaysia

  17. Competitive environment External Factors that influence the competitive to this business 3. HUMAN CAPITAL Our Affiliate - very professional and have experience involve to the business for so long Hire the students from IT background 4. TREND AND LIFESTYLE Married - Age 27 and above(Women) 30 and Above (Men)

  18. Market Opportunities SWOT Analysis: Strength - The partnerships that manage this business have ability to run the business very well because most of us have a education background in various field such as management, business and also IT. Weakness- There are other business that provide same business wedding portal Opportunities- Economic is much more stable and increasing demand for the product because customer will look for the wedding portal to make the preparation by full package. Threats- Price competition among the competitors in giving low price.

  19. Organization Development Device that require on developing website: Personal computer Internet connection Knowledge of programming language Good marketing plan PHP language

  20. Management Team Marketing Manager General Manager IT Manager

More Related