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Kohl’s Bets Big on California

Kohl’s Bets Big on California. By Kelsey Chan, Bita Motamedi , and Holly Mengis. Kohl’s Enters California. Kohl’s taking over failed locations Both sold similar mix of apparel, accessories, and home furnishing 35 stores- 30 in California Potential pay off for workers and community.

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Kohl’s Bets Big on California

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  1. Kohl’s Bets Big on California By Kelsey Chan, BitaMotamedi, and Holly Mengis

  2. Kohl’s Enters California • Kohl’s taking over failed locations • Both sold similar mix of apparel, accessories, and home furnishing • 35 stores- 30 in California • Potential pay off for workers and community

  3. Kohl’s Enters California • Kohl’s facing many challenges • Making a big bet on California • $250 million spent on 121 stores • Locations in Redondo Beach, Sun Valley and Whittier.

  4. Exceeds Expectations • More than 1,000 stores nationwide facing competition • Managed inventory well, slowed store openings, and offers attractive lineup • 0.2% sales increase in August when analysts expected 1.7% decline

  5. Affordable Selection • Double-digit same-store gains • Profit fell 3% • Vera Wang, Tony Hawk, and Lauren Conrad • "It's great to have a line that doesn't limit the amount of people who can buy it.“-LC

  6. Retail Location Analysis • Averages $7 million to convert • More desirable markets • Favorable demographically and traffic-wise • Wants to expand 1,400 stores, targeting California

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