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2007 Power User Study

2007 Power User Study. EMA Entertainment Power-User Study Highlights. May 2007 The NPD Group, Inc. Entertainment. Key Findings. Among power-users usage of next generation devices indexes high compared to the traditional devices

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2007 Power User Study

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  1. 2007 Power User Study EMAEntertainment Power-User Study Highlights May 2007 The NPD Group, Inc. Entertainment

  2. Key Findings • Among power-users usage of next generation devices indexes high compared to the traditional devices • Availability of Internet based viewing options has changed how power-users view movies and TV shows using a computer. Ad supported sites as well as social networking sites that show video clips are attracting 6 in 10 viewers. Online rentals is the most preferred way of acquiring a movie/TV show at 48%, it is also the most heavily used (average 10 days in a month). All different activities for viewing or acquiring Movie/TV shows have increased over past year. • Almost 50% of power-users listen to music using online streaming radio for average 10 days a month. Purchasing music (music CD or music DVD=35% and digital download=17%) at over 50% is clearly the most preferred way to acquire music while almost 3 in 10 prefer using free file sharing sites. • 6 in 10 power-users play video games using a computer or a game system. New types of gaming ways such as multi-player online or using a cell phone to play a video game are also attracting power-users with almost 20% users in each category. Power-users are playing video games 15 days a month on their PC/Mac and 13 days a month on their game system. 70% prefer to purchase their games mainly at a store (54%) or through online sources (16%). Barring playing video games on a system all other ways of playing video games show increased consumption over last year • Power-users prefer to purchase their music and video games and rent their movie/TV show DVDs

  3. Ownership & Usage of Devices Q: Do you own and/or regularly use any of the following? Base: 1897 total respondents

  4. Change in Movie/TV Show Consumption Behavior in Past One Year Q: Compared to a year ago are you doing this activity more often, less often or the same? Difference Between More and Less Groups 68 67 64 40 36 22 16 11 • More • Less • Same Base: 581: Rent a movie/TV show; 234: Watch on a networking site; 242: Watch on ad supported site; * Base 100-200; ** Base <100- use only directionally

  5. Preferred Way to Acquire Movies/TV Shows Q: Among all the different ways shown below, if you could choose only one way to acquire movies/TV shows for yourself, which one would you prefer the most? Base: 903: Acquire movies/TV shows

  6. Preferred Way to Acquire Music Q: Among all the different ways shown below, if you could choose only one way to acquire music for yourself, which one would you prefer the most? Base: 1073: Acquire music

  7. Preferred Way to Acquire Video Games Q: Among all the different ways shown below, if you could choose only one way to acquire video game for yourself, which one would you prefer the most? Base: 749: Acquire video games

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