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Love Has No Gender

Love Has No Gender. Deja Brown & Shontez Miller 11 th grade 16 & 17 years old. Mission Statement. Mission Statement Love Has No Gender is here to ensure that you know you have a purpose. You are here to live your life and be happy. Surrounded with people that care Opportunity

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Love Has No Gender

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  1. Love Has No Gender • Deja Brown & Shontez Miller • 11th grade • 16 & 17 years old

  2. Mission Statement • Mission Statement • Love Has No Gender is here to ensure that you know you have a purpose. You are here to live your life and be happy. • Surrounded with people that care • Opportunity • We ensure that LGBT have a place to go and to guide them through hard times by providing counseling • 64.3% of LGBT teenagers feel unsafe at their school because of their sexual orientation • 30%-40% of teenagers attempting suicide are LGBT

  3. Business Profile • Type of Business • Service • We provide one on one counseling, group therapy, group activities based on specific needs of the person. • Legal Structure • Non-profit organization • This legal structure is more efficient for our business. We are seeking to help people who are in need.

  4. Qualifications • We arequalified to run this business because: • One partner has been a part of our target market all her life. • We both have experience in dealing with our target market through personal experience. • We will attend a true colors training June 2012.

  5. Market Analysis Total Population 700 Target Market 400 Potential Market 208

  6. Target Market Segment • Demographics • Male and Female high school students • Geographic's • Sports and Medical Sciences Academy • Psychographics • Teenagers who have a hard time expressing their sexuality • Local teenagers that support their struggle • Buying Patterns • Willing to accept help with their issues involving sexuality around others with the same issues and others who support their struggles

  7. Competitive Advantage Love Has No Gender Out Now VOICE Factors Price No cost No cost No cost Quality of Product/Service Good Quality Good Quality Great Quality Location Meriden, CT Springfield, Mass. Hartford, CT Reputation/Brands Fair Good Excellent Unique Factors/ Knowledge Counseling Counseling, Group Therapy Counseling

  8. Marketing Mix Male and Female High School students Sports and Medical Sciences Academy • Fliers, etc. • Website/ Social • Network • Word of mouth • PA system Counseling service $1,800.00

  9. Promotional Mix Promotional Expense Monthly Amount Advertising $2.00 Fliers, business cards Publicity $0.00 Word of mouth, PA system, social networks (twitter, facebook, etc.) Personal Selling $0.00 Wearing our bracelets publicly, hanging fliers, passing out business cards Sales Promotion $2.28 If you’re a member, you get 20% off of the merchandise sold (bracelets) $0.00 Other Display window in the front lobby Total Monthly Promotional Expense $4.28

  10. Cost of Materials/Labor 20 students 6hr/wk per month

  11. Economics of One Unit 20 students 6hr/wk per month

  12. Average Monthly Fixed Expenses

  13. Time-Management PlanSchedule for a Typical Week Total hours in a week= 168 Total Hours in a Week = 168

  14. Monthly Sales ProjectionsFirst Year Total Units Sold 37

  15. Monthly Break-Even Units Monthly Fixed Expenses = Monthly Break-Even Units Contribution Margin per Unit $147.41 = .15 unit $941.62 In an average month, the company will begin to make a profit after selling unit. .15

  16. Projected Yearly Income StatementFirst Year

  17. Start-Up Investment Total Start-Up Investment $2,999.73

  18. ROS & ROI $28,110.37 X 100 = 42% $$0.42 $66,600 $28,110.37 937% X 100 = $2,999.73 $9.37

  19. Financing Strategy Total Start-Up Investment $ 2704.91

  20. Business Responsibility& Philanthropy • Philanthropy • 10% of our fundraising and donations will go to GLSEN (The Gay, Lesbian & Straight Education Network) • Business Responsibility • Located on our business website and also our business cards.

  21. Business & Personal Goals Business Personal • Become certified by attending training • Double our membership by the end of our first year • Be accepted in our school community as a club • Attend the true colors conference with our club Short-Term • Become expanded to more schools • Expand our activities, and programs we do with our club • We plan to continue attending SMSA’s GSA club when we attend college • To have the people we help learn to accept themselves Long-Term

  22. Love yourself before you love someone else. Thank you for your consideration. Love Has No Gender Our website is currently under construction: www.LHNG.webs.com

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