AdWords Shopping Advertising Exam Answer June 2018

Answer Sources Academy www.answersources.com Study Guide for AdWords Certification, Bing, HubSpot Exam & More!! Shopping Advertising Exam Answer June 2018 A few things to know before taking Shopping Advertising Exam June 2018 There are 63 questions. It should take 90 Minutes to complete. You will need a score of minimum 80% to pass Validity Period of 12 Months Click Below to Get Others Exam Answer: Google AdWords Exam Answers Google Analytics Exam Answers Bing Exam Answers HubSpot Exam Answers

Google AdWords Shopping Advertising Exam Answer Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products? Answer Remove underperforming items from the inventory Lower the maximum cost-per-click (max. CPC) for all product groups Increase the budget cap of the campaign Increase the maximum cost-per-click (max. CPC) for all product groups Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should: Answer include bundled accessories in the product image use promotional text to highlight any deals change the price on the ad to be lower than the actual product price include her store name on all watch images When creating a file to upload to Google Merchant Center, what format is accepted? Answer Text or tab delimited file format Database file Excel file format Word file format To help with your campaign strategy, you can use custom labels to: Answer increase your product’s discoverability organize products by specific attributes

discover your best-selling products create a list of new keywords for your products What does Niharika need to do first if she wants to enable automatic item updates for the price and availability of her products? Answer Nothing, she just needs to enable the setting in Google Merchant Center Link her Google Merchant Center and AdWords accounts Submit yes for the price and availability attributes Add schema.org structured data to her landing pages Michael was notified that his products were disapproved due to incorrect prices. Which may have caused the disapproval? Answer The availability for the products are listed as 'out of stock' A 'sale price' attribute is blank The landing page price is different from the feed price The shipping rates for the products were updated to $0.00 To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should: Answer subdivide her product inventory and set different bids for her local and online only ads set up multichannel ads to direct customers to her online or local store enable local products in her shopping campaign and set up a product filter for “local” begin the local inventory ads implementation process and complete the required steps When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren't relevant to what you're advertising. How can you use this information? Answer

Increase your bids for more relevant keywords Increase your Quality Score by including irrelevant terms in ad content Adjust your product data feed to include irrelevant terms Add the terms as negative keywords For a Shopping campaign, you can use AdWords to: Answer Upload additional product images Submit product information Manage ad group bids Manage and validate a website URL Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to: Answer use the Bid Simulator, but only for “Everything else in ‘All products’” check his conversion window settings and see if new product groups create changes set bids for his new product groups to align with his sales strategy check the benchmark cost-per-click (CPC) of his hats and shirts to inform his bid strategy To maintain active product data, you must update your data every: Answer 1 year 24 hours 30 days 6 months

The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product state to condition in his exported feed. What’s the best way to do this each time? Answer Manually change product_state to condition before submitting his feed to Merchant Center Leave product_state in his feed and also add the condition attribute Submit his feed without changing it, and then use feed rules to automatically change product_state to condition Delete product_state completely from his feed,and then submit his feed to Merchant Center You're optimizing a client's Shopping campaign to drive online sales and are assessing the company's website. You determine that the site needs to be improved for mobile, and recommend that the company: Answer make all data fields required at checkout add more menu options so people can see all products offered increase the page load speed to 9 seconds or longer allow people to return to their shopping cart on their desktop computer True or false: Data feeds provide a list of your inventory with important product details in Google Merchant Center Answer True False May is in the process of expanding her store to support more territories. After adding new data feeds, May’s Google Merchant Center account was suspended because the: Answer data feeds weren't updated for 10 days shipping attributes for a small number of items have different pricing than the default shipping at the account level language on the landing pages doesn’t match the language of the target country

data feed includes products with the availability status "out of stock" Shopping ads should be used for: Answer Promoting brands Driving phone calls to a business Promoting services Promoting products online Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must: Answer be as specific as possible (for example, http://www.example.com#top) include Ports include IP addresses begin with http:// or https:// Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. Why is Catherine's data feed getting disapproved for incorrect availability? Answer The availability attribute is set as out of stock The availability attribute is set as the toys' release date The availability attribute is set as preorder The availability attribute is set as in stock You can use campaign priority to: Answer subdivide campaign products according to freely-assigned values with custom labels

edit maximum CPC bids, tracking templates, or custom parameters and destination URLs for non-subdivided product groups promote certain product groups across all your campaigns determine which campaign's bid to use for a product when the same product is included in multiple campaigns Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily: Answer Combine reporting on all data feeds across domains Manage multiple domains with a single sign in Access multiple AdWords accounts Share products between accounts Which is a required attribute when submitting a product to Google Merchant Center? Answer mobile_link title availability_date additional_image_link Which is a reason why Annie's Google Merchant Center account would get suspended? Answer Her website doesn't have a mobile version She’s only been updating her data feeds every 10 days Her landing pages lead to error messages or non-existent pages She is only selling used products

Shopping campaigns use: Answer ads promoting local and nearby services ads created using product data from Google Merchant Center keyword-targeted rich media ads a combination of text ads and Shopping ads formats Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should: Answer set up conversion tracking use enhanced cost-per-click (ECPC) bidding run an Auction insights report run an Ad performance report A client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of AdWords' automated bidding features. Before you begin using target ROAS, you need to make sure that: Answer the client is using a third-party bidding platform that is compatible with target ROAS remarketing list for search ads is set up for the campaign conversion tracking is set up for the campaign and each product group has more than 200 clicks per week a each product group in the campaign is restructured so that it has fewer than 200 clicks per week What information do you need to enter in Google Merchant Center to create a Shopping campaign? Answer Local business data feed Business address

Promotion text Verified and claimed website URL Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping? Answer Change the 'brand' attribute of sale items to "holiday" Use a custom label to denote items included in the holiday sale Classify the products under the "holiday" Google Product Category Add "holiday sale" to the 'Title' attribute of all items What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals? Answer Automated phone messages to account owner Messaging in AdWords overview page Email contacts listed in account settings Messaging in Google Merchant Center overview page Which AdWords campaign settings should Sarah choose in order to sell products to California residents only? Answer Set the location to California only Set either the country of sale to United States or location to California Set the country of sale to United States only Set both the country of sale to United States and location to California

What does impression share indicate about a product group? Answer It shows your product group impressions relative to other product groups in the same campaign It provides an average benchmark of all similar products from other retailers It predicts your product group’s future impressions It shows how many impressions your product group has received divided by the estimated number it was eligible to receive To subdivide products in Shopping campaigns using your own set product structure, you should use: Answer Starred items AdWords labels Multiple data feeds Custom labels Anne wants to use her impression share metrics to optimize her Shopping campaign. She should: Answer set negative keywords in her campaign increase her impression share by setting her bids lower on her campaign set the delivery method on her campaign to standard run an Auction insights report to compare her impression shares to those of her competitors Campaign priority should be used when you advertise: Answer one product for the same country in multiple campaigns multiple products for the same country in multiple campaigns multiple products internationally in multiple campaigns

one product internationally in multiple campaigns Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie? Answer Shopping ads get customers’ attention because merchants can include words such as "best" in titles and descriptions Customers can become well-informed about Suzie's products because they'll see important information such as the price, image, and retailer name before they click the ad Suzie can serve Shopping ads directly from her website Shopping ads work with keywords and relevancy, so Suzie can bid on popular keywords to get her ad to appear at the top of search results To prevent your Shopping ads from appearing for certain search terms, you would: Answer put shorter descriptions in your product data add negative keywords to your campaign or ad group remove products from your product data remove the related search terms from your product titles in your product data An online women's clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the: Answer cross-device attribution reports to see if people click the retailer's ads on a mobile phone during the sales funnel path length report to see if most sales occur after 1 click on the retailer's ad from a mobile phone cross-device attribution reports to see if people click the retailer's ads on a desktop during the sales funnel path length report to see if most sales occur after multiple clicks on the retailer's ad from a mobile phone

Quincy wants to make sure that he meets the Google Shopping policy to accurately represent his business or product. Which action should he take on his website to meet the policy? Answer Advertise products or promotional offers that aren’t available to people shopping online Claim credentials for his business that he hasn't finalized yet Describe some of the conditions related to the purchase before and after the purchase Show clearly the payment model and full price that a person shopping online would be charged before and after the purchase In Google Merchant Center, a target country is the country where the: Answer retailer is located products are sold and will be shipped to products are manufactured products are shipped from Brian is expanding his store to include antique goods. What should he do if there isn't a unique product identifier available? Answer Include the word "antique" in the titles of all products Use the exemption attribute identifier_exists Leave all unique product identifiers blank Add unique to the brand attribute True or false: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase. Answer False

True Shopping ads can be targeted to: Answer North America only Select countries, listed in Google Merchant Center and AdWords Help Centers Only countries where Google.com/shopping is available All countries where AdWords is available True or false: If Viola signs up to run Shopping ads but doesn't post a refund policy on her website, she can't run ads. Answer False True Ben is creating product images. A common best practice is to: Answer Include all varieties of a product in one image Ensure all images are high-quality Display the merchant website name over all images Include brand names in the images Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted? Answer mpn and gtin gtin and brand brand only

gtin only Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of gtin, mpn, and brand should he submit? Answer Only brand is required gtin and brand are required, and mpn is recommended gtin and mpn are required, and brand is recommended Only mpn is required Toshiro wants to increase the conversion rate of his Shopping campaigns without increasing his budget. He should use: Answer target return on ad spend (ROAS) enhanced cost-per-click (ECPC) maximize clicks target cost-per-acquisition (CPA) Why can't Ellen see any benchmark data for her new Shopping campaign? Answer There aren’t enough comparable products from other advertisers She is already outbidding her competitors Her campaign has reached its daily budget limit She doesn't have enough products in the campaign to compare to others You're currently targeting all inventory in one campaign through an "All products" group. How should you find campaign optimization opportunities? Answer Understand which creatives perform best in the “Ads” tab

Segment performance by various shopping views through “Predefined reports” in the reporting icon on the top right of your account Check impressions for each product in Google Merchant Center See query-level product performance in the “Keywords” tab You can use a product group with a single bid to: Answer ensure your entire inventory has the same bid organize your ad group by product attributes create different bid modifiers set a new campaign priority Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings, and 5 notifications. What does she need to fix in order for her ads to show? Answer Only the warnings All of the errors, warnings, and notifications Only the errors The warnings and errors If a product doesn't have an image available, you should: Answer Submit a full color version of your store’s logo Wait to submit the product until an image is ready Submit an image of a similar product Submit a placeholder image with a message, such as "Coming Soon" If Sam doesn't enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him? Answer

Maximum cost-per-click (max. CPC) bidding Enhanced cost-per-click (ECPC) bidding Target cost-per-acquisition (target CPA) bidding Maximum cost-per-acquisition (max. CPA) bidding True or false: Odell runs an online store selling outdoor gear, guns and hunting equipment, and a few tobacco products. Odell can advertise all of his products on Google Shopping. Answer False True Google Merchant Center is used for: Answer Managing conversion tracking Setting up campaign bidding priorities Editing your Shopping campaign’s product groups Uploading product data feeds Paige has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polkadot girls dresses. How can a Shopping campaign help Paige target her inventory? Answer She can link to the page with an image of the not-yet-available product with “coming soon” listed and additional options She can link directly to the brand, color, size and price of the dress described She can add the dress description in the title and then link to additional dresses She can link to a page within her site with all dresses incase the item sells out

Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account? Answer Country where her products are sold Local business data feed Verified and claimed website URL Promotion text Which devices can Shopping ads appear on? Answer Tablets, mobile phones, and desktops Mobile phones and desktops Mobile phones Tablets and desktops To set up a Shopping campaign, you'll need to link your Google Merchant Center account and: Answer credit card AdWords account list of approved Shopping policies Google My Business account You can use custom labels in a product data feed to: Answer Add supplemental image URLs • Tag products you'd like to group in a Shopping campaign by values of your choosing Provide additional description information for shoppers in search results • • Submit product brand descriptions •

How should Chris estimate how a different bid amount would impact his store's online traffic? Answer Check the "Diagnostics" tab in Google Merchant Center • Use the Bid Simulator tool • Download campaign performance data • Review the benchmark cost-per-click (CPC) information in AdWords • What optimization recommendation might you make to a new client with Shopping campaigns that don't include all of the products the company sells? Answer • Create a separate campaign for all products and subdivide the inventory using custom label attributes, then bid by item ID for the items not included in other campaigns • Create a separate campaign with a high priority, and create 1 product group for all products and assign it a high bid • Create a separate campaign for all products and subdivide the inventory based on products that are already being advertised, then assign these products a low bid • Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid What is a best practice to reduce the processing time of a new feed? Answer • Create a new Google Merchant Center account for each new AdWords campaign • Divide the group of products into multiple data feed segments • Submit the feed at midnight • Upload both xml and csv files of the same products You can use custom labels to: Answer • have Google subdivide your product into specific relevant categories • list specific features in your Shopping ads • subdivide a product by specific features that you decide • target different countries within the same Shopping campaign

Nicole's analysis shows that 5 brands currently in her "All products" group are performing especially well. What can she do to capture more traffic on these valuable brands? Answer • Change the campaign priority to "high" •Set her budget to “accelerated” delivery •Increase her “All products” bid • Subdivide by brand and set more competitive bids for the brands individually Google Merchant Center can be used to: Answer • View competitive benchmarks for Shopping campaigns • Update mobile bids for products • Set campaign priority for products • Manage shipping settings for a store Merchants use Google Merchant Center to: Answer • manage Shopping campaign bids • set campaign priority • upload product data through feeds or an API • set mobile bids on specific products Shopping ads can appear on: Answer • all of the answers are correct • Google Search • Google Search Partner websites • Google Shopping

Brian wants to know what would've happened if he'd selected different bid amounts in his Shopping campaign. He should: Answer • set up enhanced cost-per-click (ECPC) bidding • use the priority setting in his Shopping campaign • customize the statistics tables on the Campaign page • use the Bid Simulator Jane's product feed would get disapproved due to: Answer • an image being a GIF format • a URL that's 1500 characters • a price mismatch between the feed and landing page • a feed including a mobile link In order to offer products in different countries, you should: Answer • Use the same landing pages globally • Use one feed for all products • List the products in the local language • Always set prices in USD How could you increase the number of conversions your Shopping campaign receives for about the same total cost? Answer • Remove product group subdivisions and bid on broader groups of products • Decrease bids for product groups with a low cost per conversion, and increase bids for product groups with a high cost per conversion • Increase bids for product groups with a low cost per conversion, and decrease bids for product groups with a high cost per conversion • Increase your campaign priority

Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to: Answer • alter custom parameters for subdivided product groups • replace an existing product group • link product feeds across campaigns • create general calls to action How can you lose your claimed URL? Answer • You remove all data feeds from your Merchant Center account • Another authorized owner of the website successfully verifies and claims your website URL • Your claimed URL authorization expired from Webmaster tools • Your website is updated but includes the same identifying meta tag or HTML file After segmenting your client's conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children's clothing retailer that sells its merchandise online and in stores? Answer • Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving • Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving • Create separate Shopping campaigns for desktop and mobile, budgeting the same amount for each campaign • Create a separate Shopping campaign for mobile targeted to locations where your client has a physical store Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining "everything else in all products" product group? Answer •A bid that’s the average of the subdivisions

• A bid of zero • A bid lower than the subdivisions • Continue subdividing until there are no products in this group Google Merchant Center is used to: Answer • Monitor the performance of Shopping campaigns • Submit product information • Host website images • Manage bidding for Shopping campaigns Which products should you submit the identifier_exists attribute with a value of no for? Answer • bundles • used electronics • new books for pre-order • custom-made clothing Kelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page? Answer • Availability date • Google product category • Sale price • Price and currency Enhanced cost-per-click (ECPC) bidding should be used to: Answer • Bid for a target cost-per-acquisition (CPA) • Optimize bids using conversions

• Increase total impressions • Drive engagement with product brand Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers? Answer • Submit a randomly generated number in the gtin attribute • Submit 1 as the mpn attribute • Put no in the identifier_exists attribute • Put unavailable in the gtin attribute Product groups are eligible for the Bid Simulator: Answer • When Shopping ads have been included in enough auctions or accrued enough impressions • Once a budget cap has been reached for a product group • Anytime after a product group is created in a Shopping campaign • Once the average cost-per-click (avg. CPC) is close to the maximum cost-per-click (max. CPC) bid Yves heard that the custom_label attributes can help him organize his Shopping campaign. With custom labels, Yves can provide: Answer • any value he chooses so he can organize his campaign by his own goals • the product's condition so he can organize his campaign by new, used, or refurbished products • the brand of his product so he can organize his campaign by different brands • Google product categories so he can organize his campaign by different categories Why is it a best practice to set a bid for the “everything else in all products” product group?

Answer • To include items not part of other product groups in your campaign • To be able to have one product group for mobile devices • To control the websites on which your Shopping ads appear • To make it easier to target a location for certain products What should Kevin take into account when optimizing the title attribute for his new line of surfboards? Answer • Include the board style name only • Include the location of his retail store • Include relevant attributes in the title such as brand, size, and color • Use special characters such as exclamation points or all caps When preparing to submit a new feed, you should: Answer • Include all items in your inventory • Submit multiple feeds to process everything at once • Submit a test data feed • Give all feeds the same name for consistency Shopping ads on google.com: Answer • don't use keywords • indicate the name of the merchant • all of the answers are correct • can be served together with text ads Custom labels are a way to: Answer • set the country in which your products will be sold • tell Google Merchant Center what products to avoid when uploading data

• identify the shipping method used for your products • subdivide products into specific product groups in AdWords You're optimizing the Shopping campaign for an online jewelry retailer promoting its new line of engagement rings. If you know that people who research engagement rings across multiple devices take longer to convert, what should you do to help this client better attribute the impact mobile has on its sales? Answer • Set a longer conversion window, such as 30 days or 90 days • Create a separate ad group optimized for mobile and compare how it drives sales • Set a short conversion window, such as 7 days • Create a separate campaign optimized for mobile and compare how it drives sales Campaign priorities determine your bids according to which rule: Answer • if you have multiple campaigns with the same bid, the lowest necessary bid will be used • the highest priority campaign will bid, unless a lower priority bid is high enough • if the highest priority campaign is out of budget, the lower priority campaign bids • if the highest priority campaign is out of budget, lower priority budget is added to bids Marie's new camera product falls into two different Google product categories. What should she use for this attribute? Answer • Submit the product twice using a different category each time • Use the 'custom label' attribute • Include both categories in the attribute • Include only one category How can Helen provide free shipping for a small group of promotional products? Answer • Remove all shipping options from the Google Merchant Center account • Add "Free shipping" to the Shopping campaign promotional text

• Set the default shipping for all products to a flat rate of 0.00 USD • Add a specific shipping_label to the promotional products, and then set the shipping cost for those products to "Free" Which email contact does Google use to notify merchants about account warnings? Answer • Google Merchant Center technical contact • Google Merchant Center primary contact • Both Google Merchant Center technical contact and primary contact • AdWords primary contact What's the best way to indicate in a feed that a product is on sale for a limited time? Answer • Use the sale_price attribute • Update the description of that specific item • Upload the same item twice, once with a lower price • Include "SALE" in the title of the item Creating multiple products groups within one ad group allows you to: Answer • set different bid modifiers or negative keywords for your products • access a search term report for each product group • base each product group on a specific product attribute you choose • use a single maximum cost-per-click bid across your product inventory In Shopping campaigns, product groups are used to: Answer • create a list of keywords used to target Shopping ads to shoppers • bundle items sold as a package, like a camera and tripod stand • organize products within a data feed

• bid on organized inventory in an ad group According to Google Shopping policies, what would cause the disapproval of individual items or an entire Merchant Center account? Answer • Products with an availability attribute of out of stock • A product URL that links directly to only one relevant item • Sale of gambling related products such as poker chips • Unsecure checkout or a missing refund policy Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism. Maximilian has a specific budget just for his winter sports campaign. When skis are shown, he wants the bid to come from his winter sports campaign. Maximilian should: Answer •add “mountain tourism” to his negative keywords during the winter sports campaign • make the winter sports campaign high priority and the mountain tourism low priority • make his winter sports budget high priority by adding his mountain tourism budget to it • prioritize his Shopping campaigns according to seasons rather than geography Vivian owns an art supply store and traffic for her "painting" product group is increasing. To optimize the performance of her painting products, Vivian should: Answer • increase the maximum cost-per-click (max. CPC) bid for all products • subdivide the product group and move budget allocation to the best performing products • remove subdivisions from the product group • update the inventory by removing certain products Which can you sell on Google Shopping? Answer • Business services such as plumbing or locksmithing

• Hotel and travel fares • Used goods • Residential real estate You should use multiple ad groups when you want to: Answer • Target a different country within the same Shopping campaign • Use a different bid modifier for products in the same Shopping campaign • Link products from a different Google Merchant Center account • Set a different priority on bidding within the same Shopping campaign Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits? Answer • Enable dynamic tracking URLs for his campaign and set up tracking templates for his local product group • Segment his report by click type and review his local data • Set up Google Analytics for his local storefront and access its various customized data • Set up local inventory ads in his Shopping campaign and review his local channel performance Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic? Answer • Increase the campaign’s daily budget • Remove any bid modifiers • Add negative keywords to the product group • Increase bids on products groups

Ruth is going to sell products that Google considers adult-oriented. How should she label her content? Answer •Identify products using the 'adult' attribute •Include the text "adult" in the product description •Email the support team through the Google Merchant Center Help Center •Submit in a custom_label attribute as part of the data feed When optimizing the title attribute for her new line of bicycles, Matilda should include: Answer • the price and shipping cost • the bike style name only •symbols and foreign characters to get the user’s attention such as exclamation points • keywords and relevant attributes in the title such as brand, size, and color You've started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn't providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign's performance? Answer • Compare 2 models to see if the campaign is undervalued on a last-click basis • Compare 2 models to see if the campaign is undervalued on a first-click basis • Compare 2 models to decide whether to optimize the campaign's automated bid strategy for a time decay model • Compare 2 models to decide whether to optimize the campaign's automated bid strategy for a position-based model

AdWords Shopping Advertising Exam Answer June 2018