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BOOKLET 5 In Confidence: An Introduction to Trade Secrets for Small and Medium-sized Enterprises (expected publication 2009). ________________________. BOOKLET 6 Open Innovation: An Introduction to Intellectual Assets Strategies for Small and Medium-sized Enterprises
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BOOKLET 5 In Confidence: An Introduction to Trade Secrets for Small and Medium-sized Enterprises (expected publication 2009) ________________________ BOOKLET 6 Open Innovation: An Introduction to Intellectual Assets Strategies for Small and Medium-sized Enterprises (expected publication 2009)
Baroness Morgan (Parliamentary Under Secretary of State for Intellectual Property and Quality) in a speech given on World IP Day 2008 set out a UK Innovation Strategy which contained three underlying challenges: • “Historically the focus has been on providing an enabling framework of statutory rights, and the means for obtaining and disputing these rights”. CHALLENGE 1: THE IP SYSTEM SHOULD SERVE THE NEEDS OF SMEs & NOT VICE VERSA • “A good deal less attention has been paid to how well business has understood this framework, how far and how successfully business has used it, or how well it has utilized other means such as confidentiality agreements to secure value from know-how”. CHALLENGE 2: THE IP SYSTEM SHOULD ENCOMPASS MORE THAN PATENTS & MORE THAN JUST IP ITSELF • “[IP] is central to the business models of many of our companies. The paradox is that nevertheless it continues too often to be seen as the preserve of technical specialists” CHALLENGE 3: AS TECHNICAL SPECIALISTS WE SHOULD EMBRACE THE ROLE OF TRANSLATORS FOR THE SME COMMUNITY
Finance & Resources IAs Strategy Management Team Technology & know-how “Idea” “Invention” “Market Place” People Service/ Product The Innovation Process Innovation • IP Wales finding: • The main ingredients for the success of a SME knowledge based business are management, finance and access to advanced technology & know-how. • Finance looks for good management teams, poor management teams rarely find finance. • A better management team will make more commercial use of a poorer technology than a poorer management team will make of a better technology
‘Closed innovation single track’ 1 2 3 “Ideas & “Current Market Place” Investigations” 4 5 Research Development Commercialisation Based upon ‘Open Innovation: Researching a New Paradigm’ (2006) Henry Chesbrough, Wim Vanhaverbeke & Joel West
‘Open innovation three lane highway’ “External Ideas & Investigations” “External Technologies 1 Insourcing gate 2 3 “Ideas & “Current Market Place” Investigations” Outsourcing gate “New Market Place” Technology spin-offs “Other firm’s Market Place” 4 licensing 5 Research Development Commercialisation Based upon ‘Open Innovation: Researching a New Paradigm’ (2006) Henry Chesbrough, Wim Vanhaverbeke & Joel West
Intellectual Assets Crown IAs PLAN IAs PLAN IAs PLAN BUSINESS IAs STRATEGY PLAN Based upon ‘Intergrated Intellectual Asset Management: A Guide to Exploiting and Protecting your Organization’s Intellectual Assets’ (2006) Steve Manton
IP role and importance of IP protection Tradable asset This chart shows that 8 out of 16 companies intend to use their IP in a licensing role and all understand the importance of IP protection. D L F B A Licensing K J C Main role of IP (Question 5) G P H E Monopoly A N M O Defensive I Importance of IP protection (Question 14) Not relevant Nice to have Useful Critical