Strengthen your online marketing services - Anxious Next

1. Hey there, Welcome to Anxious Next! Right from my previous blog we explained to you how companies have been utilizing digital media to promote its products and services to its target audience. It is seen that from the report of IMAI (Internet and Mobile Association of India), more of investment in digital marketing came from the Banking and Financial Services followed by E-Commerce sectors, then tele-communication sectors and last but not the least FMCG+FMCD sectors. The total investment Banking and financial sectors has an amount of Rs 2,022 crores in this online market occupying 46% of the share. Whereas 29% of the share has been occupied by the E- Commerce sectors. Search platform of advertising have been used the most taking up the lion’s share of digital marketing. Followed by display medium as well as video medium. As Jan Dhan Yojana Scheme has been launched in 2015, there has been an increase in the number of account holders both in rural and urban areas, making them to take a decision of targeting audiences through mobile medium also. So what are the other reasons:- 1.To widen the number of clients– In one of my previous blog where it has been stated that the total number of internet subscribers would reach to a number of 500 million by June 2018, out of which 470 million active users of the internet and by 2021 there will be a total number of 635 million active users of the internet. This ensures them that digital platform will pave a way to reach a large number of Indian audiences and convert them into loyal customers.

2. 2.Evaluating their services– Their interest in online marketing is also because they want the customers to engage and utilize their services for various means like applying for loans, recharging or paying bills, DTH services, ticket booking, and various other consumer financial services as and when required. 3.Knowing their customers' reactions quickly– Their major problem in offline marketing was the delay in knowing what is the customer’s response. Online marketing methods makes them know what posts and services have made them happy and which not so that they can make changes in it for further avail. 4.Reducing the deficit expense on advertising– Investing in online marketing is less with respect to offline marketing, offering them to target the specific range of potential audience that would read the messages would make CTR rate healthy as well as ensuring that proper sufficient leads are achieved. How does Anxious Next would help you achieve all this? 1.Brand building in digital space– One of our aim has been to develop strategies that would contribute the growth of your brand in the digital market space. Keeping in touch with the clients demands, with creative writers as well as designers as to make the brand awareness be strong in the mind of your audience with creative ads. Designing high quality images, utilizing the keywords that would improving your SEO rankings. 2.Responsive app designing– Although not into app development, we agree to the fact that looking into people’s purchasing power and the cost of good quality smartphones at a budget price tells that designing a responsive app for all the operating software with a good UI/UX is what we focus to work at with our app development partner. So that consumers using your services like paying bills, dues and booking for services could be done easily. 3.Powering your brands in Social Media– Social Media is one of the most powerful advertising platform where you can get your audience interact and make them aware about of your business services. We place your ads on the social media platform as well as through

3. E-Mail Marketing and present it to those audiences who are highly interested in knowing more about your services and press the call to action button increasing the leads. Case Study of Financial Service in Digital Marketing •Bank of Baroda– Bank of Baroda has implemented the digital marketing strategy on the 4th of April 2019. The theme of the campaign was #TaxkiABC. The aim of this campaign is of the following. •To make consumers know an easier way to file tax through online method as well as to get benefits from it. •Explaining the followers as to which tax bracket an individual lies at as well as spreading awareness of standard deduction. •What are the required documents while paying the taxes. •Encouraging people to open a public provident fund so as to earn to earn interest of upto 8% per annum., open health insurance and start investment in mutual fund. •Promoting their products and services like selling of loans (home, education, car, corporate, etc.). •State Bank Of India– State Bank Of India has initiated a new platform for their service known as #YONOSBI which can be used by downloading the app. Their main purpose has been to make their customers use this app for various purposes such as: •Booking of hotels and receiving a flat 60% off. •Purchasing of interior decoration service from company like Mojarto with additional discount. •Booking a car trip with Zoomcar and receiving a discount in it. •Encouraging people to use the YONO app for investment purpose such as investment in ELSS. •Booking of train tickets of Rs 500 and above in IRCTC through YONO app and receiving a gift card of Rs 500 of Croma. Reasons as to why YONO Sbi has been a success in online campaign: 1.SBI holds a large number of customers in its database. Consisting mostly of young people. Hence targeting to them with respect to this campaign has made it a success. 2.Young aged consumers are interested in using those app where things can be found in the least clicks. YONO gives them this option. 3.Payment is normally done online which is suitable for the young generation to use them. 4.With convenience of use, youngster wants an app where you get to book anything in it. YONO app has the option. 5.With every booking done, one often gets a credit from it. This credit can be either in the form of good or monetary.