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What is bids management in Google ads

Check out the secrets of bid management in Google Ads and learn how to optimize your campaigns for maximum visibility and ROI. Contact PPC Management Company to boost your online visibility and drive leads.

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What is bids management in Google ads

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  1. WHAT IS BIDS MANAGEMENT IN GOOGLE ADS Climbing the Google ranking doesn’t happen overnight. But, for those seeking instant results, Google had Adwords! Metaphorically speaking, it is a pay-as-you-go ad machine. It’s an excellent tool for promoting specific services to a targeted set of people in a particular location and time. As simple as it may sound, it's the art of understanding your business niche, its target audience, consumer behaviour, and demographics and creating a suitable ad to achieve desired results, mainly clicks. Hence, it is also known as pay-per-click ads or PPC. The best way to run Google ads is to outsource them to a good PPC management company in India—unless you want to raise the torch and run the marathon yourself! PPC is a vast subject, but we will talk about bid management. Without any further ado, let’s dive into our topic. What is Bid Management in PPC? PAGE 1

  2. Similar to auction bidding, bids determine your ad’s visibility in Google. Google will give your ad preference in SERPs depending on your bid value compared to your competitors. Bid management involves increasing or lowering this value to get maximum visibility at the best possible cost for Google. Managing these bids like a pro comes from years of experience. A PPC manager learns Google behaviour after working on different industry projects. Thus, it is more of an art than just a technical work. However, there are some technical terms you need to know for PPC bid management. 1.CPC (Cost Per Click) determines your max bid or amount for a particular keyword each time someone clicks your ad. 2.CPM (Cost Per Mile) - The cost you pay per thousand impressions or views on your ad. 3.CPA (Cost Per Acquisition) - Max or target amount to acquire your customers. 4.Quality Score - It determines your ad placement in SERPs based on various factors. Managing bids for maximum return involves proper keyword research using a keyword planner. Next, you need to adjust your bids to match your PPC goals. Finally, you must understand when to raise or lower your bids for the best results. All these can be strenuous. Why break a sweat when there are a plethora of agencies out there? Gujarat, especially, is the next digital hub. Look for a PPC company in Ahmedabad with solid experience to help you sell fast! Source URL: https://jiya-roy-digital-insights.webflow.io/blog-posts/what-is-bids- management-in-google-ads PAGE 2

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