Empowering Retailers Worldwide Joel Bar-El's Journey with Trax Retail

1. Empowering Retailers Worldwide: Joel Bar-El's Journey with Trax Retail The retail industry provides services and products to its customers, it performs functions that include marketing, merchandising, and customer services. It provides the services and products that a customer needs in the right quantity and time. Online retail marketing which is also known as e-commerce helps businesses enhance their marketing presence and operations. Digital technology plays an important role in retail businesses. One such technology used is - Cloud Platform, which helps retail owners manage operations, stock storage, inventory, and customer data. Cloud computing with its features and benefits has become an integral part of retail and e-commerce marketing businesses. In Singapore, the retail sector in the year 2023 has boosted over 22,000 establishments and has contributed to GDP by around 1.4 %. Using technology in the retail business can help gain more profit and attain customer satisfaction. In this article, we discuss the entrepreneurial journey of Joel Bar-El, the founder and CEO of Trax Retail, which helps retail businesses analyze their market and empower growth. Joel Bar-El: Executive Chairman Joel Bar-El is a passionate entrepreneur who wants to help companies with their customer meaningfully. He believes that businesses should consider their customer at the center of operations to be successful. He has vast experience in growing businesses while facing all the ups and downs which has made him adopt changes with inventions. Joel holds a BSc degree in Physic (general Science) from Tel Aviv University and further persuaded Executive MBA at Harvard Business School. Talking about his career life, he started as a Customer Support Manager at SunGard Business Integration and after a couple of years, he was promoted to Managing Director for Apac and then to Managing Director for North America. Joel was also a co-founder and Sales head of Tersus Software. He worked as CTO at Sentry-i and CEO of the same company. Later he founded Trax Retail in the year 2010 along with his other co-founders and worked as CTO and CEO and now he is the Executive Chairman of the company.

2. About Trax Retail Trax Retail is a retail technology solution for retail businesses that provides bands and retailers to empower their business with the utilization of technology and improve customer experiences. Trax was established in the year 2010 and co- founded by Joel Bar-El. The headquarters of the company is located in Singapore and also had made its services available in different countries. The Trax’s service and its cloud platform are used by many good companies and retailers to understand the insights of the happening in the self. The mission of the company is to help retailers and brands utilize the power of digital technology and hence improve and provide the best shopping experience to their consumers. The services help retirees to see what is on the shelf in each store all the time which makes them analyze what needs to be done for betterment. Along with this, the data from the Trax will help its customers in getting detailed information from SKU visibility to changing store conditions. The timely and data-driven strategy will help lower costs and boost revenue. With Trax, retailers and brands can get to know about the information of their every store via a signal-based approach through which they can analyze the real-time data through which they can optimize product placement and manage inventory which in turn helps them in increasing sales and improve shopping experience. When companies pay for everything like marketing, product availability in the market, and many more by using Trax the company will get the complete results for their investment which helps them in making new strategies and be ahead in the competition Trax has gained the trust of some of the top consumer goods companies worldwide and is a global company that has operations in Singapore, Israel, and the United States where it serves customers in more than 90 countries all over the world. The customers of Trax Retila include some top companies like Sanofi, Coca-Cola, Nestle, Unilever, Heineken, and many more. Trax also works with diverse patients around the world including Deloitte, Google Cloud, IBM, MuleSoft, etc. Joel Bar-El with his vast experience in building and growing companies has achieved a passion for helping companies build a strong and meaningful connection with their customers by founding a company Trax Retail that helps brands and retailers understand their business and operate in a finger-tip, which helps in boosting sales and also shopping experience.