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Scratch Cards. Game 1 – Grab A Grand Sales: £19,483 = 97.4% of cards ordered purchased Donations: £1,514. Game 2 – Stacks of Cash Sales: £26,795 = 89.3% of cards ordered purchased Donations: £1,789. Game 3 – Pot Luck Sales: £28,340 = 94.4% of cards ordered purchased
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Game 1 – Grab A Grand Sales: £19,483 = 97.4% of cards ordered purchased Donations: £1,514 Game 2 – Stacks of Cash Sales: £26,795 = 89.3% of cards ordered purchased Donations: £1,789
Game 3 – Pot Luck Sales: £28,340 = 94.4% of cards ordered purchased Donations: £3,366 Game 4 – Strike It Rich Sales: £38,832 = 97.08% of cards ordered purchased Donations: £4,122
Game 5 – Lucky Day Sales: £44,349 = 98.5% of cards ordered purchased Donations: £2,884 Game 6 – Grand Day Sales: £49,489 =98.9% of cards ordered purchased Donations: £2,955
Total Scratch Card Income To Date £237,808 Game 7 – Ruby Riches Sales to date: £13,000 Donations: £890
Prizes: • Recommend cash • 40% are winning cards • More smaller prizes i.e £1/£2 wins encourage more sales • Prize money is not always claimed
Prizes Expense Example: • 50k scratch card game • £20k potential prize fund • Only £12k claimed
Scratch Card Expenditure • Print of cards • Prizes • P.O.S • Tins/Dispensers (1st game cost) • Servicing/mileage costs (sponsored car)
Where we sell our scratch cards • Outlets • Promotional stand activity • All DMH Shops • Day Hospice • Hospice led events • As Wedding Favours • Charity Of The Year events
Interesting sales stats (figures taken from last scratch card game) • £10k sales from promotional stand/DMH events • £7,300 sold as Wedding Favours • £5,500 Moat House (Charity of the Year) • £5,200 via our Hospice Shops • £4,500 Day Hospice
Administration • All of outlets are placed on Rounds • Outlets have stock/sales control sheet • Outlets have a scratch card tin & dispenser • We service outlets quarterly (use vols & canvassers) • Outlets receive welcome pack/procedure card • Sales/income/stock & outlet contact data currently recorded on Excel
Staffing • p/t member of admin staff administers all “non weekly lottery income” • Promotions Co-ordinator organises: • Servicing New outlets Wedding Fayres/DMH Led Events Publicity
Gambling Commission • Price of ticket • Last date of sale • Lottery licence holder • Licensed with the Gambling Commission (GC website address) • Over 16 (best practise) • Gamble responsibly – Gamcare (best practise) • Gambling Commission submission - 13 weeks after last date of sale
Raise Awareness Messages posted on Facebook
Raise awareness • Local press • Point of sale material • Hospice newsletter • Staff awareness • Website
Communicate • Thank you certificates • Thank you cards • Correspondence to Wedding Favour purchasers • Hospice Shops (Retail Bulletin) • Day Care • Fundraising Thank you