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Photographs are important for the sales of the product at every e-commerce platform.Here is a guideline which must be followed for getting a perfect picture for e-commerce. <br><br>YOUR FASHION IS ABOUT TO GET REVOLUTIONIZED; SOON! <br><br>For any queries; call or have our representative come over. <br>0120-6522240/ 91-9210018080 (Toll-Free) <br>http://www.apnadesign.com Email us at desiners@apnadesign.com
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PHOTOGRAPHY & MODEL’S GUIDELINES FOR AN E-COMMERCE
Photographs plays an important role in the sales of the product at every e-commerce platform. “THE BETTER THE VISUALS, MORE THE SALES”. If the product visual details are not clear, then the customer won’t go for it.
So, before selling anything on an e-Commerce portal or starting one of your own, make sure that the visuals are pleasant and attractive. Images should be clear, crisp and of high-resolution. You can follow the following guidelines to create an appealing catalog: 1. Guidelines for Background 2. Composition & Resolution of Images 3. Lightning Conditions
GUIDELINES FOR BACKGROUND You must have your image on a white background so that customer's attention is not drawn to any other thing than the product. Color background prevents the product from standing out. If your images are not on white background, you can get them re-shot or edit via Photoshop and other image altering applications.
COMPOSITION & RESOLUTION OF IMAGES The images you take or edit, make sure it covers 80% of the frame and is aligned in the middle so that the customers can view each and every detail properly. Avoid pixelation of the images by capturing in high-resolution. The ideal resolution is 2000 (height) x 1500 (width). If your image gets a little shaky, use a tripod or put your camera on a plane surface, you can also use Auto Focus setting.
LIGHTNING CONDITIONS Avoid using flash for overexposure and reflections. You can use thin white sheets to create 'Soft Light' effect so that images won't be over or underexposed. You must not use any filters on the images or camera lens while shooting or editing, different lights or bulbs like fluorescent, incandescent.
Apparel/Accessories should fit models properly; no one would like to buy clothes that look unfit or loose.
Models should pose in a decent way; indecent poses may distract the customers.
Avoid using props; props may confuse customers about the product.
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