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uRaise

uRaise. CS 410 Group Yellow. Outline. Team Structure Societal Problem Solution Analysis Technical Analysis Financial Analysis Customer Risk Analysis Sources. Team Structure. Team Communication. Skype conference meeting every Tuesday and Thursday 10:30-12:00 Live meeting every week

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uRaise

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  1. uRaise CS 410 Group Yellow Yellow Group, Fall 2010

  2. Outline • Team Structure • Societal Problem • Solution Analysis • Technical Analysis • Financial Analysis • Customer • Risk Analysis • Sources Yellow Group, Fall 2010

  3. Team Structure Yellow Group, Fall 2010

  4. Team Communication • Skype conference meeting every Tuesday and Thursday 10:30-12:00 • Live meeting every week • Yellow team wiki • Yellow team forum Yellow Group, Fall 2010

  5. Societal Problem Rising tuition expenses and declining scholarship funding make college less affordable for students. Problem Characteristics • Fewer student scholarships • Fewer college enrollments • Higher drop out rates • Stressful college student experience Yellow Group, Fall 2010

  6. Rising College Expenses Source: Council for Aid to Education Yellow Group, Fall 2010

  7. Tuition Increase • On average, tuition rates will increase at about twice the general inflation rate. • From 1958 to 2001, the average annual tuition inflation rate was between 6% and 9% (1) • ODU tuition increased 7% this year. • “…tuition and fees at ODU have risen 80 percent since a state-imposed tuition freeze was lifted in 2002.” (2) 1. http://www.finaid.org/savings/tuition-inflation.phtml 2. http://hamptonroads.com/2010/04/odu-board-approves-7-percent-tuition-increase Yellow Group, Fall 2010

  8. Declining Donations • According to the American Association of Fundraising Counsel, total giving was down 3.6% in 2009, the largest decline since 1956. • Contributions to colleges and universities were down 11.9% , the greatest decline ever recorded, according to a 2010 report by the Council for Aid to Education. Yellow Group, Fall 2010

  9. Poor Economy Yellow Group, Fall 2010

  10. Ineffective products on the market • Unnecessary overhead • Minimal LOB application integration • Limited in capabilities & earning potential • Minimal Transparency Yellow Group, Fall 2010

  11. Yellow Group, Fall 2010

  12. Yellow Group, Fall 2010

  13. Current Donation Process Yellow Group, Fall 2010

  14. Current Manual Overhead Process Yellow Group, Fall 2010

  15. Issues • Unnecessary overhead • Minimal LOB application integration • Limited in capabilities & earning potential • Minimal Transparency Yellow Group, Fall 2010

  16. Return on Investment • Minimize fundraiser processing overhead • Reduced processing fees • Automated integration with existing LOB applications • Maximize fundraiser earning potential • Social network integration • Mobile donation support • Automated donor notifications • Manage fundraiser with more flexibility • Custom fundraisers • Added transparency • Automated tax forms e.g 990 and “Thank You” letters Yellow Group, Fall 2010

  17. Will Not • Replace existing LOB applications • Add additional overhead to additional business processes • Support call center fundraising Yellow Group, Fall 2010

  18. Social Network Usage Source: Alexa Yellow Group, Fall 2010

  19. Social Networking Integration Sources: Facebook, PC World Yellow Group, Fall 2010

  20. Virginia Schools on Social Networks * This is for VMI athletics. There is no Twitter account for the school itself. Yellow Group, Fall 2010

  21. Mobile Donations • Over $30 million dollars raised via mobile so far! • 80% of Americans use a cell phone • Over 20 mobile donation campaigns supported Haiti Source: MSNBC Yellow Group, Fall 2010

  22. How will new system work? Yellow Group, Fall 2010

  23. Donor Notifications Yellow Group, Fall 2010

  24. Credit Card Donation Process Yellow Group, Fall 2010

  25. Mobile Donation Process Yellow Group, Fall 2010

  26. LOB Application Integration Process Yellow Group, Fall 2010

  27. Software Technology Stack Estimated Man Hours: 2080 (approximately one year) Estimated Cost: $150,000 Yellow Group, Fall 2010

  28. Cloud Services Platform • 5 million page views per month for FREE • Highly available & fault tolerant platform • 99.9% uptime service level agreement • Same infrastructure that supports Google’s products • Low maintenance overhead Source: Google App Engine Yellow Group, Fall 2010

  29. App Engine Resource Expenses Yellow Group, Fall 2010

  30. Cost Comparison Sources: Acceptiva, YourMembership, DonorPerfect Yellow Group, Fall 2010

  31. Market Analysis Sources: Acceptiva, YourMembership, DonorPerfect Yellow Group, Fall 2010

  32. Customer • Universities that need to: • maximize donations • minimize overhead • increase fundraiser transparency Yellow Group, Fall 2010

  33. Customer Base Source: National Center for Education Statistics 5% market share = Profit in 4 months Yellow Group, Fall 2010

  34. Risks • Customer Risks • Customer data compromised • Technical Risks • App Engine server failure • Financial Risks • Unwillingness of Universities to use the tool • Legal Risks • Credit card information stolen Yellow Group, Fall 2010

  35. Risk Matrix • Key • Customer Risks: • C1 – Customer data compromised • Technical Risks • T1 - App Engine servers fail our • Financial Risks • F1 - Unwillingness of universities to use the tool • Legal Risks: • L1 – Credit card information stolen Yellow Group, Fall 2010

  36. Appendix Interview with Office of Development and Alumni Relations Email by Anita D Freeman Yellow Group, Fall 2010

  37. Interview with Office of Development and Alumni Relations Wednesday October 20, 2010 4:00pm Natalie MacCall-Accounting Director Jonas Porter-Director of Information Systems According to Jonas Porter, Director of Information Systems, it costs $36.00 to process a single donation with their current process. These means that small donations are not worth the effort given the overhead. Even with the overhead, the Donations Relations staff encourage small donations. The staff is focusing on establishing university affinity with the donator to secure large endowments to the University, thus making small donations crucial to the plan. Old Dominion University uses Acceptiva to allow donators to contribute money to the University at any time using a web browser. After sending a donation, the Acceptiva system distributes the money to ODU. This requires much wasted time and overhead to integrate the donations from Acceptiva to ODU's donation management product, Millineum The email's from Acceptiva stating that a donation has been sent must be compiled and then has to be manually downloaded to integrate the data into the Millineum SQL server. ODU has looked into mobile donations but the fees and overhead associated with it has not made it cost effective. The Vice President of Development at ODU has showed increased interest in integrating social networking to tap into the community and increase donations. ODU uses a social networking community for ODU alumni but it has not had much alumni involvement because most people use Facebook. Yellow Group, Fall 2010

  38. Sources • "Giving Statistics." U.S. National Park Service - Experience Your America. Web. 25 Oct. 2010. <http://www.nps.gov/partnerships/fundraising_individuals_statistics.htm>. • Council for Aid to Education. "CONTRIBUTIONS TO COLLEGES AND UNIVERSITIES DOWN 11.9 PERCENT TO $27.85 BILLION GREATEST DECLINE EVER RECORDED." Web. <http://http://www.cae.org/content/pdf/VSE_2009_Press_Relsease.pdf>. • "Enrollment in Educational Institutions, by Level and Control of Institution: Selected Years, 1869-70 through Fall 2018." National Center for Education Statistics (NCES) Home Page, a Part of the U.S. Department of Education. Web. 25 Oct. 2010. <http://nces.ed.gov/programs/digest/d09/tables/dt09_003.asp?referrer=report>. Yellow Group, Fall 2010

  39. Sources • http://www.blackbaud.com • http://www.yourmembership.com/pricing/ • http://acceptiva.com/pricing.html • http://www.donorperfect.com/fundraising-software/pricing.asp • http://code.google.com/appengine/docs/quotas.html • "Mobile Giving: Organizations Collecting Donations by Text | Mobile Commons." Web. 25 Oct. 2010. <http://www.mobilecommons.com/blog/2010/01/mobile-giving-how-your-organization-can-start-collecting-text-donations/>. Yellow Group, Fall 2010

  40. Sources • Choney, By Suzanne. "Mobile Giving to Help Haiti Exceeds $30 Million - Technology & Science - Wireless - Msnbc.com." Breaking News, Weather, Business, Health, Entertainment, Sports, Politics, Travel, Science, Technology, Local, US & World News- Msnbc.com. Web. 25 Oct. 2010. <http://www.msnbc.msn.com/id/34850532/ns/technology_and_science-wireless/>. • www.alexa.com Yellow Group, Fall 2010

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