How Language Translation Can Help a Business during COVID-19

1. How Language Translation Can Help a Business during COVID-19 Proper and effective exchange of information is the key to stay informed and updated amid the COVID-19 pandemic. And businesses are no exception. Exchange of information requires effective communication between all the parties involved - vendors/suppliers, merchants, and end-customers. Communication needs a language and the language needs localization for betteroutreach. Let’s dig deeper into the importance of website language translation using a language translator plugin like Magento 2 language switcher or any other as per your eCommerce platform.

2. BetterPerformance • To mitigate the spread of the novel Coronavirus, most of the companies have either shut down their on-site operations or barred customers’ entry completely. It has greatly reduced the communication between company owners and customers and revenue too. As a result, almost all customers across the globe have no option but to go online to purchase items. • Therefore, unless you tap into localized customer experience, you can’t engage your customers online and performwell. • And website translation with a Magento 2 language pack or any other plugin as per your eCommerce platform is the first step towards localization; given you have a website of your own. With language translation, you can keep your business relevant and competent in the present-day pandemic scenario. • Retention of Customers’Trust • With more and more people around the world turning to online sites, a number of scammers are usingseveral

3. phishing techniques to break into customers’ confidential info from the ‘log-in page’ or the ‘payment gateway’page. In such a translation experience languages. scenario of rising security concerns, language is inevitable to provide a seamless shopping to all customers irrespective of theirnative • Giving them multilingual support, especially on highly sensitive pages like the log-in page or checkout page using a Magento 2 Language packor any other plugin as per your e-store platform is of vital importance to assure them of your credibility andsecurity. • And conveying that your payment gateway is secured and complies with all standard security measures like two-step authentication, SSL certification, etc. in their native language(s) drives instantsales. • Continued and Smooth BusinessOperations • Though customers’ enhanced experience and satisfaction is your ultimate goal, you can’t achieve it without streamlined businessoperations. • With supply chains, production and other operations facinga setback in the wake of the Corona pandemic, exchangeofinformationbetweenyouand proper your

4. suppliers/vendors is pivotal. At the same time, keeping your customers updated about the possible delays or obstructions they may face is also amust. • Several companies have resorted to microsites for COVID-19 updates. These microsites are essential as they let you pass on full information of the ongoing pandemic’s possible impact on your business with full transparency to your partners, vendors, andclients/customers. • However, these sites are of little to no avail as long as they don’t have multilingual support as they won’t be able to serve the purpose without proper translation into your suppliers’, partners’ or customers’ nativelanguages. • Enhanced Customer Support and BrandVisibility • The prevailing period of uncertainty has made customers across the globe anxious and led to a spike in customer support calls due to their ever-growing concerns. With reduced customer support staff, handling a high volume of such calls from different nationalities is an overwhelming task. • Thus, localizing self-support material like FAQs, knowledge bases, or self-service options won’t only help reduce that increased volume of calls butalso enhance your customers’

5. support experience. You can even localize your common “saved email replies” to your customers’ common questions to reduce your workload and enhance your supportservice. Moreover, localizing your major announcements on yoursite, news about your charitable work for COVID-19, discounted prices, health-related precautions in the form of slogans, stickies, etc. can help increase your brand visibility. People will start acknowledging your company as the one that prioritizes its customers’ concerns and commits itself to mitigate them. You can also localize the language of your auto-triggered emails, SMSs, or even surveys for better customer engagement andexperience. These steps will lead to an increase in brand visibility and recognition. And help you win customers’ trust and loyalty forever andever. In aNutshell Language translation for your business is crucial amidst the prevailing clouds of uncertainty. It not only helps you upkeep your business productivity but also increases your brand visibility amidst these distressing times. So, have you geared up for your sitetranslation?

6. How can AppJetty Help You Translate YourWebsite? AtAppJetty,wehavethelanguagetranslatorpluginsforthe twomostpopularecommerce LanguageSwitcherpluginfor platforms-Magento2 MagentoandAppJetty Language Translator for Shopify with cutting-edge features like mass translation, WYSIWYG feature andmore. If you want to explore the features or translate your site, you can always contact us atsupport@appjetty.com. OriginalBlog: https://www.appjetty.com/blog/magento-2-language-pack-h elpful-for-business-amid-covid