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Learn about EMI Music Group's history, operations, and strategy in the competitive recorded music industry. Explore their mission, vision, marketing techniques, and competitors.
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Introduction • EMI music group was established in 1931 when Gramophone Company merges with Columbia Graph phone to form Electric and Musical Industries. • EMI started with operations in nineteen countries and has eventually grown to operations in over fifty countries. • Of the five major music companies, EMI has the least market share in the Unites States it drops a 10 percent.
Cont… • Mission Bring fans together around high-quality music entertainment programming, while also creating business value wherever music is experienced. • Vision To be a leader company in the world recorded music industry.
The Industry • The recorded music industry consists of companies engaged in releasing, promoting and distributing musical recordings. • Advertising, promotion and publicity for its artist are is the central elements in a music company's marketing program. • In 2002 recorded worldwide sales about $32 billion. Sales market is declining to 7 percent.
Expectations assure that the industry loses will reach about 30 percent by 2007 in the united states of America.
Strategy of EMI group • The company aim to remain focused on music. that are committed to providing consumers with the music they want, the way they want and at a value they find compelling. • The company work with retailers, distributors and technology companies to seek new opportunities and improve the value proposition that is offer to their customers.
Primary elements EMI group strategy is: • Maximize value from their portfolio of music assets through traditional channels. • Continue to improve their portfolio by focusing on artists and songwriters with long-term potential. • Exploit opportunities presented by new technologies and changing music consumption. • Continue to act to contain physical and digital piracy • Continue to actively manage our cost structure and improve the effectiveness of our business
Marketing Techniques • The company focus on their artist and consider them the main element in music company marketing program through Advertising, promotion and publicity. • EMI Music has access to the most comprehensive and advanced features for publishing and distributing advertising supported online video content.
Marketing positioning • In1990s, the industry of experienced strong growth as legitimate demand for music was driven by broad acceptance of the CD and music distribution expanded into new retail channels. • EMI group try to provide high quality, interactive and engaging user experiences across the Web in order to gain the customer satisfaction.
Competitors Situations • The competition is based upon the ability to attract, develop and promote recording artists, and the public acceptance of those artists. • The recorded music industry is very competitive which dominates by five larger companies which included Universal Music Group, Sony Music Entertainment, Warner Music Group, BMG Entertainment and EMI Group, PLC.
Universal Music Group • Universal made the decision to cut its CD prices in the US by up to 31.5 percent in the US, not to increase market share but to persuade consumers to start buying CD's again. • the beginning of new technology allowing consumers to obtain music in non-traditional means, actual CD sales in the US had been on a decline since 2000. • Universal is considered a heavy hitter US with a market share of 29.4%.
Sonny music Entertainment • It is a unit of a Sony corporation, the world leading consumer electronics company. • Sonny music Entertainment is the world's second largest music company, its major recording labels include: Columbia, epics, Sony classical, legacy records and other. • It registered a 5 percent decline in fiscal 2003music sales with operating loss of $72 million.
Warner music group: • Is the world leading media and entertainment company whose businesses include interactive services , cable TV systems filmed entertainment , television networks , music , and publishing. • It is the fourth largest music company , it is wide spread in about 70 countries all over the world. • Warner music group recorded a 4 percent increase in sales in 2002 and posted an operating loss $1.3 billion. • Warner music group reported $8 million loss in the first half of 2003.
BMG Entertainment • It is the world's largest media firms with interests in book and magazine publishing, recorded music, and broadcasting. • It is the fifth largest music company with spread in 41 countries. • In the 2002 annual report 9 percent drop in recorded music revenue and operating income of 226 million Euros.
