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Amy Nelson, Hillary Raque Dodge, Kat Gilbert, and Janina Goodwin

Amy Nelson, Hillary Raque Dodge, Kat Gilbert, and Janina Goodwin. Strategic Plan 2010-2013. Presentation Outline. Community Profile (Amy ) Vision ~ Mission ~ Values ~ Motto (Janina) Planning Team (Kat) Timeline (Kat) SWOT (Janina?) Goals and Objectives (Hillary) Budget (Hillary)

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Amy Nelson, Hillary Raque Dodge, Kat Gilbert, and Janina Goodwin

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  1. Amy Nelson, Hillary Raque Dodge, Kat Gilbert, and Janina Goodwin Strategic Plan 2010-2013

  2. Presentation Outline • Community Profile (Amy) • Vision ~ Mission ~ Values ~ Motto (Janina) • Planning Team (Kat) • Timeline (Kat) • SWOT (Janina?) • Goals and Objectives (Hillary) • Budget (Hillary) • Group Process (Amy)

  3. Community Profile • Located in Huerfano County • Rich history & culture • Changing community dynamics due to new industry • Population increased from 16,899 in 2000 to 26,711 in 2008 • 51% self-identify as Hispanic • 23.1 speak a language other than English at home • Median annual household income is $26,212 • 71% have high school diploma,  9% has BA or higher

  4. Vision ~ Mission ~ Values ~ Motto Vision: Vista Public Library will partner with its community to innovate and expand horizons.  By integrating forward-thinking technology, diverse programming, and dedicated staff, the library will become the pulse point of the community. Mission: Vista Public Library provides diverse cultural and educational enrichment for dreamers and learners of all ages. Values: Community - Access - Information Literacy - Innovation - Enrichment – Diversity Motto: Your world under one roof.

  5. Planning Team • Library Director- Amy Nelson • Technical Head - Joseph Hernandez • Reference Head - Jerry Rosa • Advertising Executive - JaninaGoodwin • Certified Public Accountant - Hillary Raque Dodge • Business Consultant - Kat Gilbert • High School Principal - Will Knightly • Board Member - John Berg

  6. Timeline • Week 1: Preplanning Meeting Vista Planning Team • Week 2: First Meeting Vista Planning Team The Planning Team meets for the first time. • Week 4: Second Meeting VistaPlanning Team and Marketing Firm Survey and Focus Groups • Week 8: Third Meeting Vista Planning Team Vision Statement, Mission Statement, Values, and Motto • Week 9 – 10: Fourth Meeting Vista Planning Team Strategic Planning #1:  SWOT Analysis • Week 11 – 12: Fifth Meeting Vista Planning Team Strategic Planning #2: Goals and Objectives • Week 13 – 18: Sixth Meeting Director, High School Principal and Volunteer Coordinator Creation of High School Volunteer Program   Vista Planning Team Director shares approved budget • Week 19 - 21: Final Revisions Vista Planning Team Director shares approved budget • Week 22-25: Unveiling Vista Planning Team and Community Members

  7. SWOT Analysis: Strengths • Well-developed general collection • Active and invested volunteers • Enthusiastic, friendly and flexible staff • Centrally located with high visibility

  8. SWOT Analysis: Weaknesses • Minimal staff • Low technology • Minimal programming • Poor collection of non-traditional items (Spanish & AV) • Few formal relationships between staff and community groups

  9. SWOT Analysis: Opportunities • New building & staff positions • Programming & community partnerships • Community growth • Availability of grants for institutions building programs for underserved populations. • Greening of the library & xeriscape projects

  10. SWOT Analysis: Threats • Mindset • Previous reputation • Making a larger space feel full & welcoming • Overcoming cultural biases

  11. Goals and ObjectivesGoal 1 - Accommodate the needs of our growing population Objective 1.1 Recruit, develop, and retain high quality personnel. Measurements - (How we'll measure our progress and know when we've met this objective) • 4 FTE staff hired (quantitative) • 4 in-service training days for staff (quantitative) • Increase in volunteer hours by 266.67% (before: 84 hours, goal: 224 hours) (quantitative) • Creation of a orientation manual and formal on-boarding process. (qualitative) Action Items • Hire 4 FTE staff members (Milestone: 1st quarter 2010) • Offer four in-service training opportunities for library staff each year. (Milestone: 4th quarter 2012) • Plan and implement a new volunteer recruitment and training program. (Milestone: 2rd quarter 2010) • Review and revise staff and volunteer orientation information.  (Milestone: 1st quarter 2010) Objective 1.2 Increase the visibility of the library and serve an increasing percentage of our district population. Measurements • Increase the library's operation hours by 140% per week.  (before: 40 hours, goal: 56 hours). (quantitative) • Create a new brand, including logo, motto, and "feel." (qualitative) • Receive a patron satisfaction rating of 75% or better, to be based on annual surveys. (quantitative) Action Items • Increase the library’s hours of operations. (Milestone: 2nd quarter 2010) • Undergo re-branding process. (Milestone: 2nd quarter 2011) • Develop and implement public relations and marketing plan. (Milestones: 4th quarter 2011) • Seek feedback and input from patrons, businesses, and community organizations by developing and conducting annual surveys. (Milestone: 4th quarter 2012)

  12. Goals and ObjectivesGoal 2 - Improve and retain a high level of community satisfaction Objective 2.1 Increase program offerings. Measurements • Increase weekly storytimes by 300%. (before: 1, goal: 3). (quantitative) • Increase monthly programming by 400%. (before:0, goal:4) (quantitative) Action Items • Offer three story times a week for babies, preschoolers, and families. (Milestone: 3rd quarter 2010) • Develop monthly programs to reflect community interests and values. (Milestone: 1st quarter 2011) • Develop and promote cultural and artistic programs and endeavors. (Milestone: 1st quarter 2011) • Partner with other organizations for programs or educational opportunities. (Milestone: 1st quarter 2011) Objective 2.2 Employ the use of appropriate state-of-the-art library technology. Measurements • Increase computer instruction offerings by 200% per month.  (before: 0, goal: 2) (quantitative) • Increase database offerings by 600%. (before:2, after: 12) (quantitative) • Redesign the library website. (qualitative) Action Items • Offer computer education classes in our new twelve-station computer lab. (Milestone: 2nd quarter 2011) • Evaluate and increase our online database offerings. (Milestone: 2nd quarter 2011) • Ensure appropriate and timely patron and staff training for newly implemented technologies. (Milestone: 4th quarter 2012) • Expand and refine website experience. (Milestone: 2nd quarter 2012)

  13. Prospective Organizational Chart

  14. Budget

  15. Group Process

  16. References • Cooperrider, D. & Whitney, D. (2005). A Positive revolution in change: Appreciative Inquiry. Appreciative inquiry: Rethinking human organization toward a positive theory of change. Champaign, IL: Stipes Publishing. • Huerfano County Government. (2010). County History. Retrieved from http://www.huerfano.us/. • Pueblo City-County Library District. (2009) Moving ahead: strategic plan for the Pueblo City-County Library District – Creating a community of readers.  Retrieved from http://www.pueblolibrary.org/pld_about/2009_Strategic_Plan.pdf. • U.S. Census Bureau. Huerfano County, CO Fact Sheet [Data file]. Retrieved from http://www.factfinder.census.gov/servlet/SAFFFacts_event=Search&geo_id=&_geoContext=&_street=&_county=huerfano+county&_cityTown=huerfano+county&_state=04000US08&_zip=&_lang=en&_sse=on&pctxt=fph&pgsl=010&show_2003_tab=&redirect=Y. • U.S. Census Bureau. Walsenburg, CO Fact Sheet [Data file]. Retrieved from http://www.factfinder.census.gov/servlet/SAFFFacts?_event=Search&geo_id=05000US08055&_geoContext=01000US%7C04000US08%7C05000US08055&_street=&_county=walsenburg&_cityTown=walsenburg&_state=04000US08&_zip=&_lang=en&_sse=on&ActiveGeoDiv=geoSelect&_useEV=&pctxt=fph&pgsl=050&_submenuId=factsheet_1&ds_name=DEC_2000_SAFF&_ci_nbr=null&qr_name=null&reg=null%3Anull&_keyword=&_industry.

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