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Issues to consider before developing an App

Issues to consider before developing an App. Issues to Consider Before Creating an App. Competition among free or .99 apps Low cost apps make it difficult to break-even 77% of all apps sold are priced 1.99 or less App store is like a supermarket--everyone is fighting for shelf space.

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Issues to consider before developing an App

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  1. Issues to consider before developing an App

  2. Issues to Consider Before Creating an App • Competition among free or .99 apps • Low cost apps make it difficult to break-even • 77% of all apps sold are priced 1.99 or less • App store is like a supermarket--everyone is fighting for shelf space

  3. Issues to Consider Before Creating an App • Every vendor is vying for prime real-estate in super markets • App developers are also trying to stand out in a crowded market • The number of apps for sale has exploded

  4. Issues to Consider Before Creating an App • App developers hope their app makes it in the top 100 category, the What's Hot category......

  5. Strategies to Creating a Winning App • App sales fall into three categories: • Big Win Apps • Steady Win Apps • No Win Apps

  6. Strategies to Creating a Winning App • Big Win Apps: • Explosive sales • Usually games • Impulse items • Priced in the .99 - 1.99 range • Longevity of this app is short -lasting only months • Companies then go on to create a new app • Creating paid add-ons and updates to increase/ maintain rev stream

  7. They are simple and easy to learn • Low on learning high on enjoyment Strategies to Creating a Winning App Big Win Apps • They are simple and easy to learn • Low on learning high on enjoyment • More difficult for entrepreneurs to create game apps because large corps have development staff to continuously innovate • Large corps have the funds to advertis

  8. Strategies to Creating a Winning App Steady Win Apps • The majority of new apps fall into this category • These apps rely on app reviews, blog posts, and making it into the App Stores "Wall of Fame" • They also rely on marketing efforts • They have a higher price • And are usually created by independent entrepreneurs

  9. Strategies to Creating a Winning App The No-Win App • Sometimes really good apps fail to sell • 15, 000 apps were uploaded to App Store and are now inactive • You must determine if there is a market for your app • It must be well written--hire a good programmer • You must market your app!

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