Oracle BI Mobile Adoption: A Customer Panel

2. Oracle BI Mobile Adoption: A Customer Panel Jack BerkowitzVice President, Product Management Ed Cody General Dynamics Chris Royle IHS Polk

3. THE FOLLOWING IS INTENDED TO OUTLINE OUR GENERAL PRODUCT DIRECTION. IT IS INTENDED FOR INFORMATION PURPOSES ONLY, AND MAY NOT BE INCORPORATED INTO ANY CONTRACT. IT IS NOT A COMMITMENT TO DELIVER ANY MATERIAL, CODE, OR FUNCTIONALITY, AND SHOULD NOT BE RELIED UPON IN MAKING PURCHASING DECISIONS. THE DEVELOPMENT, RELEASE, AND TIMING OF ANY FEATURES OR FUNCTIONALITY DESCRIBED FOR ORACLE'S PRODUCTS REMAINS AT THE SOLE DISCRETION OF ORACLE.

4. Program Agenda • Quick overview on BI Mobile • General Dynamics • Polk • Discussion

5. Oracle Complete Business Analytics Solution Any Data, Any Source Full Range of Analytics Integrated Analytic Applications On Premise, On Cloud,On Mobile

6. Overall BI User Experience Laptop • Continual touch points against the shared/central semantic experience • Exploiting device capabilities and natural interaction styles • Provide information and access appropriate to the decision making needs • Coherent & Pervasive Use Office Ad hoc Dashboards Scorecards Discovery Oracle BI Foundation Reporting Alerting Search Tablet Cloud

7. What’s New: More and better Mobile Analytics BI Mobile HD IT Controlled – Managed – Consistent BI Mobile App Designer Purpose Built Analytical Apps • Extend Oracle BI to mobile devices – smartphones, tablets – automatically with no additional development • NewOptimized for touch-gestures, interactions • NewLocation Intelligence • NewOffline support • NewEnhanced containerized security via BI Mobile Security Toolkit • Newself-servicecapability allowing business users to create and distribute mobile apps • Users build targeted business apps with zero-coding • Stunning, interactive apps in minutes

8. General Dynamics Ed Cody

9. Oracle BI Mobile Security & Essbase Integration Mobile Access to Information Across General Dynamics Edward J. Cody Sr. Manager, BI/EPM September 10, 2013

10. Introduction Edward J. Cody, Sr. Manager BI / EPM • 10+ Years of Experience with Hyperion and Oracle BI • Author of Two Books on Hyperion: • The Business Analyst’s Guide to Oracle Hyperion Interactive Reporting 11 • Oracle Hyperion Interactive Reporting 11 Expert Guide • Consulted Commercial and Federal Government Clients • Speaker at Oracle Open World, KScope, Collaborate, and local user groups • Baseline Magazine Article Published on Business Intelligence Collaborative

11. Table of Contents • General Dynamics Corporation • Business Intelligence Collaborative • Why Mobile BI? • BI Mobile Security • Oracle BI and Essbase Integration • Questions & Wrap-up

12. General Dynamics GD Four Business Segments • Aerospace- Designs, develops, manufacturers and services a comprehensive offering of advanced business aircraft. • Combat Systems - Global leader in producing, supporting and sustaining land and expeditionary combat systems for the U.S. military and its allies. • Marine Systems - Designs, builds and supports submarines and a variety of surface ships for the U.S. Navy and commercial customers. • Information Systems & Technology - Offers a breadth and depth of technology and service capabilities that support a wide range of government and commercial needs, including systems integration expertise; hardware and software products; and engineering, management and support services. Key Statistics • $33 B Annual Revenue • More than 50 years of strategic and innovative work in Defense, Intelligence, Aerospace, and Homeland Security

13. Business Intelligence Collaborative Supporting solutions across Business Units and Corporate: • Accomplishments and Recognition: • Oracle A&D Industry Excellence Award (2012) • BI / EPM Architect of the Year Award (2010) • Gartner BI Summit Invitation to Present on CoE Success • Oracle Profit Magazine Articles on BI / EPM • Oracle Open World / KScope / Collaborate Presentations • Baseline Magazine Article on BI Collaborative Staff Certifications: Significant growth in 2012with new & existing customers: Staff Publications: The Business Analysts Guide to Oracle Hyperion Interactive Reporting The Oracle Hyperion Interactive Reporting Expert Guide BIC Solutions Provide Significant Cost Savings to GD Oracle Profit Feb 2011 EPM Article

14. Why Mobile BI? Efficiency, Speed, Accuracy & Governance • Senior Leadership Identified Formal BI Value • GD Corporate CFO and SVP of Finance Project Sponsors • Cultural Evolution from Paper to Tablet • Executives Travel Extensively • Reduce Manual Briefing Book Creation • Standardize Metric Analysis on a Common Platform • Aerospace & Defense Challenges • Security the Highest Priority • iPhone recently introduced into the environment • No VPN on the Apple device • Security Requirements: • Protect Data in Transit • Protect Data at Rest • Secure OS from Unauthorized Access

15. BI Mobile Security Oracle Leadership Support • Oracle BI 11.1.1.5 Oracle Mobile BI Application • Application in current state couldn’t be used at GD due to security concerns with iOS. • Oracle BI 11.1.1.6 & 11.1.1.7 • Oracle Leadership Rapidly Addressed Security Needs in Release 11.1.1.6 • Developed Oracle SDK for Mobile Device Management Vendors • Bitzer Mobile Provided a Working Solution • GDIT working to evaluate Bitzer solution • HTML5 Rendering • Support for Safari on the Tablet. • Renders well in most MDM Secure Browser technologies • GD Leveraging Good Secure Browser • GD invested in Good previously for e-mail.

16. Oracle BI & Essbase Integration Real-time Data / Rapid Development • Oracle BI & Essbase Integration • Performance and functionality improving with each version. • Why Customers Like It • Real-time Information from Essbase • Flexibility with Dashboard Design • Links to External Content, HTML Support, & Integration with Other Sources. • Mobility / Ease of Use for Executives. • Splash Pages, Default Starting Pages, & Easy Navigation • Why We like It • Rapid RPD Development • Reduces the need to manage data out of Essbase to a relational source. • Reduced Testing Effort • Metrics: Reduced Development Time 70% Over Previous Approaches

17. General Dynamics Essbase Implementations Land Systems • Migration from Hyperion Web Analysis • Integrated with Large ASO Essbase Application • Specific Design for Executives (Supported with HTML) • Links to External Files on Shared Drive • Two Month Development Effort (Mostly by College Interns) • Result: Attractive Solution, Easy to Maintain, & Scalable for Growth C4 Systems • Hyperion Planning Application • 160 Planning Users + 20 Executives • Mobility for Executives • Real-time Analysis During Planning Cycles • Addition of Static Images & Excel Files for Variance Analysis • Result: Transforming the way monthly reporting packages are created and distributed.

18. Questions Questions?

19. Polk Chris Royle

20. Polk Overview

21. About Polk • Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Toronto, Canada Essen, Germany Paris, France St. Albans, United Kingdom Southfield, Michigan (HQ) Avigliana, Italy Beijing, China Long Beach, California Woodcliff Lake, New Jersey Tokyo, Japan CARFAX Centreville, Virginia Seoul, South Korea Shanghai, China Madrid, Spain Melbourne, Australia Sydney, Australia

22. Polk and IHS • Polk was recently acquired by IHS • IHS is a $2b publicly traded company headquartered In Englewood CO • Leading provider of diverse global market and economic information across many verticals: • Chemicals • Auto • Oil and Gas • TelCom

23. Our Customers • All global OEMs (including emerging) • Dealers/Dealer groups • Aftermarket companies • Finance and insurance companies • Advertising agencies • Media companies • Consulting organizations • Government agencies • Investment firms • Market research firms • Web portals • Search engines

24. Polk Automotive Data Assets Vehicle Data • Titles • Registration • Manufacturer Sales records • Financial records • Vehicle Manufacturer Specifications • Insurance Rating Symbols • Price and Specification • ACES/AAIA Coding Polk manages a complex set of online vehicle data to support the automotive industry as our core business • Coverage • Passenger Cars • Light Trucks • Heavy Trucks • Motorcycle • Recreational Vehicles • Household/Personal • Demographics • Lifestyle • Vehicle Intender • Internet

25. How Does Polk Use OBIEE • PolkInsight is our Flagship product offered in the US, China and Europe • Allows customers to view, report on and analyze statistics for Vehicle Sales (New and Used) and Vehicles in Operation/PARC) • Customers access fixed format parameterizable reports, build advance reports, perform quick queries and review Analytic Dashboards (OBIEE) • Primary users are Sales/Marketing and Field Personnel at vehicle manufacturers • Field Personnel visit dealers to review performance and develop sales plans • They require simple, mobile access to high level information that can be reviewed with dealer management team

26. Polk’s Mobile Deployment • Provide customers (outside the Polk enterprise) mobile access to ‘PolkInsight Executive Dashboards’ • Use the SDK to create a branded and pre-configured instance of the Oracle HD Mobile app • Icon, images, naming, colors, server name • Re-use of content created for desktop consumption • Leverage Mobile HD base functions • Local content, favorites, print, saved defaults • Ensure security while minimizing end user complexity (OAM) • Support the model of dashboards developed by Polk employees on-site at customer locations for rapid prototype/deployment • No current demand for special security

30. The Good • Basic SDK availability, functionality and ability to get the project running • Lots of flexibility for branding and style control • Lots of improvements since the first SDK was released • Flexible licensing model to control costs

31. The Not So Good • Ability to configure application settings/defaults (server name, etc..) • Hard but we got it done • Limited API support • Limits some areas we’d like to control • Lots of releases • Effort to rework to the newest SDK • TBD • Deployment approach • Can we use the Apple App Store? • 3rd party stores do not align well with our model

32. Contact Info • Chris Royle - Business Contact • Senior Director of Operations • Polk, Southfield, MI • 248 728 7427 • Raj Gattu – Technical Contact • Director of Development • Polk, Southfield, MI • 248 728 7824

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