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The Power of Partnerships

The Power of Partnerships. Putting the pieces together for ASW success. Governor Proclamation Washington specific logo Events every day of WSW DFI partnered with CTED/WA ABCs & others (10+ partners) Web site , tips, “tool-kit” Twitter & blog incorporated in outreach

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The Power of Partnerships

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  1. The Power of Partnerships Putting the pieces together for ASW success

  2. Governor Proclamation • Washington specific logo • Events every day of WSW • DFI partnered with CTED/WA ABCs & others (10+ partners) • Web site, tips, “tool-kit” • Twitter & blog incorporated in outreach • Press releases, YouTube channel • Media coverage – print, TV, online

  3. Findings • Having a “tool-kit” is key to success • Offering to do the work is needed to increase/improve involvement • Web 2.0 is a necessity to reach more people, more media & more partners • Throw the net wider than you think you should: you’ll be surprised what you “catch” in the way of partners!

  4. Findings • Grass roots connections are PRICELESS • Saves Week can encompass more than you think – be open to new ideas • NO event is “too small” or “too big” – roll with it and watch momentum build • Media is a needy friend – give ‘em LOCAL, give ‘em PEOPLE & involve your “regulars” for coverage • Celebration is crucial for wrap-up!

  5. How can YOU do this? • Gather the pieces of the puzzle together • Preliminary partner meeting • What are your goals? What do you want? • What’s the picture you’re working on? • Theme – if everyone’s working on one theme, it makes it easier to pitch i.e. “Surviving & Saving In Tough Times” • What SHOULD it look like? • Brainstorm – Where do the pieces “fit” in the picture? • How can you play off each other & put the pieces together to complete the picture? • Get a new perspective to find new solutions • Be someone else – what would they do?

  6. How can YOU use this? • Tactics • Who’s the cat-herder? • Break it down – task it out • DEADLINES: Set them & KEEP them • Use EVERY outreach method you can • In-person • Web 2.0 (Net, Twitter, Blog, Facebook…) • Media (print, radio, TV, online, bloggers) • Word-of-mouth is priceless! • Do as we say, not as we do: track it!

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