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Initiation of Free Prostate Cancer Screening Offered by the Bloomfield Health Department

Initiation of Free Prostate Cancer Screening Offered by the Bloomfield Health Department. Karlene Morrison, Lillian Oduwole, Lioubov Smirnova and Vanessa S. Vazquez. In the Beginning….

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Initiation of Free Prostate Cancer Screening Offered by the Bloomfield Health Department

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  1. Initiation of Free Prostate Cancer Screening Offered by the Bloomfield Health Department Karlene Morrison, Lillian Oduwole, Lioubov Smirnova and Vanessa S. Vazquez

  2. In the Beginning… • In 2005, the Bloomfield Health Department conducted a health assessment and concluded that only 36% of the male population recommended for screening received prostate examinations.

  3. Strategic Action Plan • As a result of the health assessment, the township of Bloomfield Department of Health and Human Services created a Strategic Action Plan for 2010.

  4. Goals • One of the goals of the Strategic Action Plan was to increase self-report of prostate examination from 36% to 40% by 2010 2005 2010

  5. Here’s where we come into the picture… • Our Capstone project entailed working in conjunction with the Bloomfield Health Department to promote prostate cancer screening among at-risk men in Bloomfield.

  6. The start of a long journey… An extensive amount of preparation: • A literature search and review • Weekly meetings with: • Phyllis More, PhD, RN, BC • Donna Williams, BSN, RN, BC, a Public Health Nurse Supervisor with the Bloomfield Health Department • Michael Hodges, MSHS, CHES, Health Educator also with the Bloomfield Health Department.

  7. Our Target Population • Uninsured males over 50, regardless of race • Uninsured males over 40 if African-American or with a family history of prostate cancer

  8. Advertising Campaign • Flyers were targeted to men and women • Over 1000 flyers were distributed throughout Bloomfield • The flyers were printed in both English and Spanish • Colored paper was used to gain people’s attention

  9. The Men’s and Women’s Flyers

  10. And the Advertising Campaign Continues… • An article was written about prostate cancer and placed in the Bloomfield Buzz and the Bloomfield Life. • The Bloomfield Health Department’s web site also showcased the article with links to more information about prostate cancer

  11. Offering Incentives • Incentives were offered to men for coming in for the screening and to women for referring a man to the screening • The Prostate Net, The Prostate Cancer Foundation, D’ Clase Hair Salon & Spa and BS Amina Hair Braiding all offered donations.

  12. Out and About in the Community • Recruitment tables were set up in front of the Bloomfield Post Office and at the Department of Labor Unemployment Office • From these two locations, six men signed up for the screening

  13. Post Office Recruitment Table

  14. Recruitment Table

  15. A Public Service Announcement (PSA) brought to you by us • To get the message out, we created a Public Service Announcement with the help of Dr. Jean Nutter, Associate Professor of English at Bloomfield College. • Dr. Nutter has several years of experience in radio and television; she has worked at WNBC, NBC Radio and on several documentaries

  16. Radio PSA • The PSAs were 30 and 60 seconds in length and were sent out to seven local radio stations such as, WBAI 99.5 FM and WBGO 88.3 FM.

  17. Television PSA • A PSA designed for television aired on Channel 35, a local cable channel in Bloomfield approximately two weeks before the screening • This PSA consisted of words scrolling along the screen and detailed risk factors for prostate cancer and the date and time of the screening.

  18. Television PSA with Councilman Bernard Hamilton • Councilman Hamilton has served on the township council for twelve years and is currently the liaison to the Bloomfield Health Department. He was a prime candidate for the PSA because he is an African-American public figure. The PSA included information about prostate cancer and the upcoming screening. It aired on Channel 35, a local cable channel, one week prior to the screening and will continue to air to raise awareness about prostate cancer.

  19. Education Session • An education session was held at New Life Baptist Church in Bloomfield on Saturday, March 31st. • Two poster boards and a Power Point presentation were used.

  20. The BIG Day!!! • The screening was held Monday, April 9 from 5-7:30 pm. • 14 men showed up for the screening: - 3 African American - 8 Caucasian - 1 Native American - 2 Hispanic • It was a SUCCESS!

  21. Outcomes of Nursing Program • Practice and care with respect for human diversity • Use critical thinking to arrive at reasoned judgments about health care • Implement the role of the professional nurse including health promotion, restoration, and rehabilitation in a variety of settings based on theory, empirical knowledge, and research • Collaborate with various members of the multidisciplinary health care team to design, deliver, and evaluate the quality and cost effectiveness of health care across settings • Demonstrate personal and professional development as evidenced by the adoption of values based behaviors

  22. Guess What is Next?

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