Intro Letters and Resumes

1. Intro Letters and Resumes Grades on both - two grades. Resumes also have a comment as to yes, maybe or no.

2. Introduction Letters 1. Lacked business letter format. Block address : and not a , Some paragraphs Very truly yours, 2. Lacked content. Didn’t really introduce yourself.

3. Resumes 1. Looks good, brutally clear, perfect. 2. Poor objective statement: what do you really want to do? Don’t use “entry-level”. 3. Education after objective--you are a student. 4. Tense problems with work experience. 5. Fill a page--relevant courses, course projects. 6. Two pages only if have killer content. 7. References comments.

4. Chapter 10 Information Systems for Business Operations

5. Chapter Objectives 1. Gain an appreciate of the significance of information systems support of business processes within major business functions. 2. Understand the major activities of transaction processing systems and examples of how such systems are used in the operations of a business. 3. Understand business examples that demonstrate using the Internet, intranets, or extranets to accomplish online transaction processing, and perform activities within each of the business functions.

6. Additional Student Presentations Accounting and Financial IS - Erin Burke Marketing Information Systems - Brooke Butterick Batch Processing versus Real-Time Systems - Daniel Biskupski Source Data Automation - Paul Simpson

7. IS in Business Business managers have moved from a tradition where they could avoid, delegate or ignore decisions about IT to one where they cannot create a marketing, product, international, organizational or financial plan that does not involve such an IS decision. Peter Keen Harvard Business Review 1991

8. What major functions must be addressed for a business to be successful?

9. Business Information Systems Marketing Human Resource Management Production Operations Business Information Systems Accounting Finance

10. Type of System Needed? Scope of system: specific or integrated? Batch Versus Real-time Processing? Data requirements versus data availability?

11. Major Business Functions The increasing importance of cross-functional systems. In support of cross-functional teams and concurrent engineering.

12. Cross-Functional Needs Needs Analysis Research Market Test Component Design Product Test Product Release Equipment Design Production Start Marketing R&D/Engineering Manufacturing

13. Internet Potential Adaptability of the Internet and Internet technologies to address both internal and external IT requirements of the business needs to be addressed.

14. Possible Quiz Questions 1. Which business functions must be addressed for a business to be successful? 2. In which functional areas does Internet technology have the greatest potential to contribute to the success of a business?

15. Increasingly Important Areas Enterprise Resource Planning (ERP) Customer Relationship Management

17. Marketing Information Systems By Brooke Butterick

18. Marketing Versus Sales Marketing is deciding what to sell. Sales is selling what you have.

19. Marketing Information Systems Interactive Marketing Marketing Information Systems Sales Force Automation Marketing Management Sales Forecasting Sales Management Advertising & Promotion Market Research Product Management

20. Market Research and Forecasting • Provide marketing intelligence to help managers make better marketing forecasts and develop more effective marketing strategies • MIS help market researchers collect and analyze data from a variety of market variables

21. Online Behavior Community Demographic/ Psychographic Content Context Targeted Marketing for E-Commerce

22. Interactive Marketing Goal: • To enable a company to profitably use the Internet, intranets, and extranets to attract and keep customers who will become partners with the business in creating, purchasing, and improving products and services. Expected Outcome: • Vital marketing data • New product ideas • Volume sales • Strong customer relationships

23. Advertising and Promotion • Marketing Managers maximize sales • MIS use market research information and promotion models to help: • Select media and promotional methods • Allocate financial resources • Control and evaluate results of various advertising and promotional campaigns • Example: INFOSCAN

24. Sales Force Automation • Increases the personal productivity of salespeople • Speeds up the capture and analysis of sales data from the field to marketing managers • Improves the delivery of information and support provided to salespeople

25. Sales and Product Management • Sales Managers • Use computer based systems for sales analysis • Product Managers • Use computers to gain access to price, revenue, cost, and growth information

26. Possible Quiz Questions • How has IT helped companies perform vital marketing functions? • What are some reasons why IT is helpful to Sales and Product Managers?

27. Manufacturing Information Systems Computer-Aided Engineering Process Control Production/ Operations Purchasing & Receiving Computer-Aided Manufacturing Machine Control Robotics Material Requirements Planning

28. Computer Integrated Manufacturing • An overall concept that stresses that the objectives of computer-based systems in manufacturing must be to: • Simplify processes, designs and organization. • Automate production processes • Use IT to integrate all production and support • processes.

29. Why Automate Manufacturing? • Consistency • Repetitiveness • Precision • Quality • Cost • Worker Safety • Eliminate Worker Boredom

30. Personnel Requirements Forecasting Compensation Analysis Employee Skills Inventory Training and Development Analysis Personnel Record-Keeping Governmental Reporting HRM Information Systems Human Resource Management

31. HR Career? What would prompt you to want to pursue a career in Human Resources?

32. Accounting and Financial IS By Erin Burke

33. Inventory Control Order Processing Accounts Receivable Accounts Payable Payroll General Ledger Accounting Information Systems Common Purposes of AISs

34. Accounting and Financial Information Systems What are they? Who uses them? How are they used?

35. Three Types of Accounting Systems • Operational • Management • Computer-Based

36. Why do company use computers for their accounting systems? Must do it! Repetitive Clearly defined procedures Accounting is a combination of multiple sub-systems Frequently meets all three of the common criteria: volumes, complexity and timing.

37. Timing considerations . . . Cisco Systems and Motorola can close their books at the end of the quarter or the end of the year within two hours. Typically, it takes five to seven working days for a large company to close its books. e.g. HP Cisco and Motorola gain the ability to better manage their financial performance and their stock value.

38. Major Operational Accounting Systems Operational Processing Inventory Control Accounts Receivable Accounts Payable Payroll General Ledger

39. Finance Information Systems Support managers to make financial decisions: (1) Financing the business (2) Allocation and control of financial resources

40. FinancialInformation Systems Cash Management Financial Performance Analysis Finance Financial Forecasting Credit Management Investment Management Financial Planning Capital Budgeting

41. Four Major Finance Systems Cash Management Investment Management Capital Budgeting Financial Planning

42. Summary Accounting Information Systems: What are they? Accounting systems, Operational and Management systems. Who uses them? End users in business firms and other organizations. How are they used? Record and report business transactions and events, produce accurate financial statements, plan and control business operations. Finance Information Systems: What are they? Systems include cash and online investment management, capital budgeting, and financial planning and forecasting. Who uses them? Financial managers. How are they used? Provide decision making support related to financial resource allocation and financing of the business.

43. Two Quiz Questions 1) How can Internet technologies be involved in some of the most common applications of computers in accounting? In finance? 2) Name and describe the function of a finance information system? An accounting information system? How are they improved if computer-based?

44. 1 2 4 Transaction Processing Document and Report Generation Data Entry 5 Inquiry Processing Database Maintenance 3 The Transaction Processing Cycle

45. Transaction Processing 1. Data entry 2. Transaction Processing 3. Database maintenance 4. Documents and report generation 5. Inquiry Processing

46. Billing (Order Entry) Unique Identified What other data is important in a billing process? What data is captured in the billing process that is input to another business process?

47. Data Flow What flows to Accounts Receivable? What flows to Inventory Control? What flows to Sales Analysis? Don’t forget the unique identifier!

48. BICARSA Basic premises of Information Systems: 1. Capture data at the source of the transaction. 2. Create data once and utilize it many times. 3. Treat data as a valuable organizational resource.

49. B = IC = AR = SA =

50. B = Billing IC = Inventory Control AR = Accounts Receivable SA = Sales Analysis