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2003. Editorial Concept Launched by Axel Ganz in 1982, this monthly general women's magazine reached a readership of one million after just a year and has been successful ever since.
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2003 • Editorial Concept • Launched by Axel Ganz in 1982, this monthly general women's magazine reached a readership of one million after just a year and has been successful ever since. • PRIMA offers its readers a full and varied editorial content each month, covering women's lifestyle news and providing lifestyle tips - how to decorate your home, how to improve your life - in a rich and colourful format. • Readership Profile • Launched in October 1982 • Price : 1,98 € • Frequency : Monthly • Nation wide circulation • Binding process : stitched bound • Circulation and Readership Source : AEPM 2002/2003 • 2003 Advertising Rates Source OJD 2001/2002 (1) and AEPM 2002-2003 (2) • Launched in 1982 • Over 3 million readers each month, including over 2,5 million women (AEPM 2002) May 2003