03-A1 ANALYSIS OF COMPANIES vs SCENARIO

1. 03-A1ANALYSIS OF COMPANIES vs SCENARIO RELATED TO THE FURNITURE SECTOR

2. INTRODUCTION • Theobjective of thepoint O3-A1 istoanalyzethecharacterization of companies of thefurniture sector (foreach country) tounderstandwhattheyhaveto do toanswerthefutureScenarioneeds. • Theinformationrelatedtothecompaniescharachteristicsforeach country has beencollectedthrough a Survey. • Thesurveyallowedto compile a SWOT table. • Thispart of theprojectis a fundamental stepto define theemergingFurniture New EuropeanSkills 2020. 03-A1ANALYSIS OF COMPANIES VS SCENARIO

3. FROM 3 to 1 POSSIBLE SCENARIOforfurnituresector A. Population and society Ageing of the population; Difficulties creating young households; Stagnation in consumption of furniture; Purchase of furniture based on lowest price. FUNES FURNITURE INDUSTRY SCENARIO B. Raw material and production High inflation for the increased costs of raw materials; High competitiveness of countries with low production costs. • C. Products, trends for living, environment and technologies • Generalization of alternative and renewable materials; • House with sustainable technology, furniture components; • Interactive technology; • Flexibility and advanced lifestyles; • Predominant environmental aspects of health and wellness • D. Consumer interaction behaviour • Innovative consumer that can act as leader and designer of his own furniture; • Purchase furniture through multiple channels. Stores aimed at the generation of experiences. Use of information and communication technologies 03-A1ANALYSIS OF COMPANIES VS SCENARIO

4. SWOT ANALYSIS • Theinformationrelatedtothe EU companiesfeatures has beencollectedinto a SWOT tablewhich leads totheidentification, throughtheanalysis, of the position in whichthecompanies are locatedcomparedtothe FUNES FurnitureScenario. FUNES FURNITURE INDUSTRY SCENARIO 03-A1ANALYSIS OF COMPANIES VS SCENARIO

5. STRENGTHSPOSITIVE ASPECTS CONTROLLED BY COMPANIES COSMOB ENAIP ITD CFPIMM AIDIMA FEVAMA Relevance 03-A1ANALYSIS OF COMPANIES VS SCENARIO

6. Other STRENGTHSPOSITIVE ASPECTS CONTROLLED BY COMPANIES COSMOB ENAIP ITD AIDIMA/FEVAMA 03-A1ANALYSIS OF COMPANIES VS SCENARIO

7. WEAKNESSESNEGATIVE ASPECTS CONTROLLED BY COMPANIES COSMOB ENAIP ITD CFPIMM Relevance AIDIMA FEVAMA 03-A1ANALYSIS OF COMPANIES VS SCENARIO

8. WEAKNESSESNEGATIVE ASPECTS CONTROLLED BY COMPANIES AIDIMA ENAIP ITD CFPIMM COSMOB Relevance FEVAMA 03-A1ANALYSIS OF COMPANIES VS SCENARIO

9. Other WEAKNESSESNEGATIVE ASPECTS CONTROLLED BY COMPANIES ENAIP ITD AIDIMA FEVAMA 03-A1ANALYSIS OF COMPANIES VS SCENARIO

10. OPPORTUNITIESPOSITIVE ASPECTS NOT CONTROLLED BY COMPANIES COSMOB ENAIP ITD CFPIMM AIDIMA FEVAMA Relevance 03-A1ANALYSIS OF COMPANIES VS SCENARIO

11. OPPORTUNITIESPOSITIVE ASPECTS NOT CONTROLLED BY COMPANIES ENAIP ITD CFPIMM COSMOB AIDIMA FEVAMA Relevance 03-A1ANALYSIS OF COMPANIES VS SCENARIO

12. OTHER OPPORTUNITIESPOSITIVE ASPECTS NOT CONTROLLED BY COMPANIES COSMOB ENAIP ITD AIDIMA FEVAMA 03-A1ANALYSIS OF COMPANIES VS SCENARIO

13. THREATSNEGATIVE ASPECTS NOT CONTROLLED BY COMPANIES AIDIMA Relevance COSMOB ENAIP ITD CFPIMM FEVAMA 03-A1ANALYSIS OF COMPANIES VS SCENARIO

14. OTHER THREATSNEGATIVE ASPECTS NOT CONTROLLED BY COMPANIES ENAIP ITD AIDIMA/FEVAMA 03-A1ANALYSIS OF COMPANIES VS SCENARIO

15. SWOT TABLE COUNTRIES WITH LOW COSTS PRODUCTION FEEBLE STRATEGIC MANAGEMENT EXISTENCE OF A LOCAL PRODUCTIVE SYSTEM STRONG TRADITION IN WOOD AND FURNITURE INDUSTRY INCREASING OF THE PRODUCTION COSTS HUMAN RESOURCE STRATEGY TECHNOLOGICAL MODERNIZATION SUSTAINABLE INTERNATIONALIZATION INCREASING COSTS OF RAW MATERIALS MOBILITY DIFFICULTIES OF WORKERS RATIONALIZATION OF PRODUCTIVE COSTS MARKETING PLAN INEXISTENT OR FEEBLE LOW EDUCATION OF WORKERS LACK OF COMPETENCES TO WORK WITH NEW MATERIALS MANAGEMENT TRAINING NEEDS RESEARCH & DEVELOPMENT DEPENDENCY ON THE DISTRIBUTION CHANNELS QUALITY OF THE PRODUCT COMPETITIVENESS THROUGH DIFFERENTIATION LUXURY FURNITURE WORKERS WITH LARGE EXPERIENCE EQUIPMENT FOR PUBLIC SPACES IMPROVING BUSINESS COOPERATION AVAILABILITY OF PLANNING AND MANAGEMENT TOOLS QUALITY MANAGEMENT SYSTEMS RAISING OF ECO-EFFICIENCY INCREASING OF ONLINE SALES MORE DEMANDING CLIENT FLEXIBLE AND INTELLIGENT “LIVING SPACES” GERIATRIC FURNITURE FLEXIBLE LIFESTYLES USE OF NEW RAW-MATERIALS 03-A1ANALYSIS OF COMPANIES VS SCENARIO

16. SWOT ANALYSIS PER PARTNER 03-A1ANALYSIS OF COMPANIES VS SCENARIO

17. CONCLUSIONS • TheFUNES Scenario 2020 hasbeendevelopedand linked to the companies featuresthrough a SWOT analysis. • The characterizationanalysisaimedtounderstandwhichfeaturesare relatedtocompanies of theEU furnituresector and whichwemuststrengthentobettermeettheScenarioneeds. • KEYWORDS: • Tradition, quality and technology as Competitivenessthroughdifferentiation • Lack of education and training, rationalization of costs and R&D • New trends in consumerbehaviour, flexible lifestyle and living spaces, internationalization and eco-efficiency. • Increasingcosts and emergingcountrieswithlowcostsproduction 03-A1ANALYSIS OF COMPANIES VS SCENARIO

18. SUGGESTIONS • Try togofurtherintodetails. Nowthatthemainfeatureshavebeenhighlightedwecould try tomakethemeven more projected in thefurnitureindustryin ordertofullygrasptheshades; as itwas done fortheopportunitiesthat are much more specific and relatedtothewood and furnitureindustry. • Togodeeplyintodetailswecouldanswertothefollowingquestions: • How can wemake the best use of strenghts to take opportunities? • How can wepayattention to the weaknesses to avoid the risks? • What risks are negligibleconsidering the strenghts? • And whichopportunitiesmightescapeif the weaknesses are notremedied? 03-A1ANALYSIS OF COMPANIES VS SCENARIO

19. “AND IN TODAY, ALREADY WALKS TOMORROW”Samuel Taylor Coleridge 03-A1ANALYSIS OF COMPANIES VS SCENARIO